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Digital Asset Management Building Brand Value. A simple lesson… 2  Samaya Gupta  Online Shopper  Age 3.5 Years  Montessori School  Favorite Gadget.

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Presentation on theme: "Digital Asset Management Building Brand Value. A simple lesson… 2  Samaya Gupta  Online Shopper  Age 3.5 Years  Montessori School  Favorite Gadget."— Presentation transcript:

1 Digital Asset Management Building Brand Value

2 A simple lesson… 2  Samaya Gupta  Online Shopper  Age 3.5 Years  Montessori School  Favorite Gadget – iPad  Favorite Mobile App - Gilt

3 We don’t believe in digital marketing. We believe in marketing in a digital world Clive Sirkin, CMO of Kimberly Clark

4 Marketing is exploding.

5 Explosion of touchpoints. @courtesy Scott Brinker; chiefmartec.com

6 Explosion of content. content. @courtesy Scott Brinker; chiefmartec.com

7 7 Explosion of devices. @courtesy Scott Brinker; chiefmartec.com

8 A new concept or approach each day 8 SMS Social Media Ads SEO Optimization Social Publishing Mobile Marketing Experience Innovation DSPs Trading Desk Video Ads Interactive Videos RTB Landing Page Optimization Surveys DAM Omni Channel Commerce Consumer Targeting Digital Publication Marketing Automation Big Data Community Platforms Idea Management Crowdsourcing Loyalty Profile Aggregators Creative Optimization Frictionless Experience Sales automation Mobile Web Responsive Design Group Buying Chat Review & Rating Customer Service Incentivized Product Sharing Buy Now Consumer Promotions eCoupon Content Syndication Retail Personalization Customer Experience Call Tracking Social analytics Predictive analytics BI Blogging Retail consumer behavior Tag Management Social Sign on Video Mgmt Mobile Apps AR Social Apps Image Recognition Gesture Recognition Agile Marketing Content Personalization Connected Experiences

9 9 Unprecedented scale of change. @courtesy Scott Brinker; chiefmartec.com

10 10 Unprecedented speed of change. @courtesy Scott Brinker; chiefmartec.com

11 SO WHAT? This is a Digital Asset Management Conference!!!

12 The bar has been removed!!!

13 Where have YOU set the bar?

14 A tool to manage digital assets?

15 A strategy that enables consistent frictionless consumer experiences?

16 A vehicle that drives experience innovation?

17 A DAM journey; from managing operations to driving innovation OPERATION AL Tool & Repository OPERATION AL Tool & Repository STRATEGI C Shopping Behavior STRATEGI C Shopping Behavior INNOVATIV E Agile Marketing; Test & Learn INNOVATIV E Agile Marketing; Test & Learn B R A N D I M P A C T C O N N E C T I V I T Y ISOLATED CONNECTED AUTOMATED

18 STRATEGIES CHANNELS ASSET TYPES TEAMS As an operational tool & repository driving productivity, reusability & time to market CREATIVE BRAND AGENCIES BRAND ASSETS DAM CORPORATE ASSETS.COM MOBILE/SOC IAL PRINT & EMAIL TIME TO MARKET PRODUCTIVI TY & REUSABILIT Y CONSISTENN T EXPERIENCE O P E R A T I O N A L

19 STRATEGIES CHANNELS ASSET TYPES TEAMS As a strategy that enables connected experiences & influences consumer’s shopping behavior CREATIVE BRAND AGENCIES BRAND ASSETS DAM CORPORATE ASSETS.COM MOBILE/SOCI AL PRINT & EMAIL TIME TO MARKET PRODUCTIVI TY & REUSABILIT Y CONSISTENN T EXPERIENCE PRODUCT ASSETS PRODUCT SYNDICATIO N DRIVE SALES eCOMMERCE STORES RETAILERS CURATRED UGC SHOPPER MARKETING SALES SHOPPING BEHAVIOR PRODUCT CATALOGS MULTI LINGUAL ASSETS CUSTOMER TEAMS S T R A T E G I C

20 STRATEGIES CHANNELS ASSET TYPES TEAMS As a strategic capability that drives experience innovation through real time testing & optimization CREATIVE BRAND AGENCIES BRAND ASSETS DAM CORPORATE ASSETS.COM MOBILE/SOCI AL PRINT & EMAIL TIME TO MARKET PRODUCTIVI TY & REUSABILIT Y CONSISTENN T EXPERIENCE PRODUCT ASSETS PRODUCT SYNDICATIO N DRIVE SALES eCOMMERCE STORES RETAILERS CURATRED UGC SHOPPER MARKETING SALES SHOPPING BEHAVIOR PRODUCT CATALOGS MULTI LINGUAL ASSETS DATA ANALYTICS CONTENT OPTIMIZATI ON INSIGHTS & RECOMMENDATI ONS SALES OPTIMIZATI ON SEO OPTIMIZATO IN AUTOMATED SYNDICATON CONNECTED EXPERIENCE S I N N O V A T I V E

21 If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place. Mark Cuban, Dallas Mavericks

22 Thank You Reach me at: Email: mayur.gupta@kcc.com Twitter: @inspiremartech Blog: inspiremartech.com


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