1. Presented by Brad Jacobson The Publisher on the Web Exploiting the new online sales channels

2. Overview 1.Why an Online Commercial Web Site 2.Construction Options 3.Use Case 4.Web Enablement Product 5.Professional Services

3. What can a web site do for my business? Exploitation of New Sales Channels Direct Access to Products using Online content Quick to Market E-Books Subscribed Series Mixed media products Rapid Delivery of Changing Content Never Out of Print Direct Sales to the Consumer Self Service Portal Delivery Status Account Settlement Sales and Subscription Management Account Maintenance Remote Access

4. What can a web site do for my business? Exploitation of New Sales Channels Direct Access to Products using Online content Quick to Market E-Books Subscriptions Mixed media products

5. www.ibs.net 5 5

6. What can a web site do for my business? Exploitation of New Sales Channels Direct Access to Products using Online content Quick to Market E-Books Subscribed Series Mixed media products Rapid Delivery of Changing Content Never Out of Print Direct Sales to the Consumer

7. www.ibs.net 7 7

8. What can a web site do for my business? Exploitation of New Sales Channels Direct Access to Products using Online content Quick to Market E-Books Subscribed Series Mixed media products Rapid Delivery of Changing Content Never Out of Print Direct Sales to the Consumer Self Service Portal Delivery Status Account Settlement Sales and Subscription Management Account Maintenance Remote Access

9. What business can I conduct right now? Physical Book Sales E-Book Sales POD Online ONLY Content Sale Subscription Time Based Email Campaigns Delivery of Information Consumers Trading Partners Authors Reduce Customer Service Costs

10. Construction Options Building It Build it yourself Design control Technically complex Manage internal resources Dont build it yourself

11. Construction Options Building It Build it yourself Design control Technically complex Manage internal resources Dont build it yourself Hosting It Host it yourself Infrastructure Security Dont host it yourself 3 rd Party Aggregator Can Use Your Existing Website

12. www.ibs.net 12 www.ibs.net 12

13. www.ibs.net 13 www.ibs.net 13

14. www.ibs.net 14 www.ibs.net 14

15. www.ibs.net 15 www.ibs.net 15

16. www.ibs.net 16 www.ibs.net 16

17. Construction Options Building It Build it yourself Design control Technically complex Manage internal resources Dont build it yourself Hosting It Host it yourself Infrastructure Security Dont host it yourself 3 rd Party Aggregator Can Use Your Existing Website

18. Web Site Use Cases Anonymous User creates an account Registered User logs into the System Registered User tries to login but has forgotten their password Registered User logs out of their account Registered User updates their details Registered User updates their personal and billing address Registered User updates their delivery address Registered User adds a new delivery address Registered User changes their password User views product details User adds a product to the shopping cart User removes a product from the shopping cart User views their shopping cart Etc...

19. www.ibs.net 19 www.ibs.net 19

20. www.ibs.net 20 www.ibs.net 20

21. www.ibs.net 21 www.ibs.net 21

22. www.ibs.net 22 www.ibs.net 22

23. www.ibs.net 23 www.ibs.net 23

24. www.ibs.net 24 www.ibs.net 24

25. www.ibs.net 25 www.ibs.net 25

26. www.ibs.net 26 www.ibs.net 26

27. www.ibs.net 27 www.ibs.net 27

28. Web Enablement Online Access to Bookmaster Fully Integrated with Bookmaster Operate in Real Time to Bookmaster Utilize Business Rules from Bookmaster Importation of Agent Sales into Bookmaster Distribution Process Controlled by Bookmaster Web Site Development Independent of Bookmaster Development Web Site Controls the User Experience

29. Web Enablement - Sales Bookmaster Access via Web Browser Product Meta Data Shopping Cart Management Payment Management On Demand Order Delivery Status

30. Web Enablement - Subscriptions Facilitates the Full Sales Process Access Rights Control Mixed Media Support Three Levels of Control: Administrator Buyer Consumer Payment Management Content Assignment

31. Web Enablement - Distribution Distribution Process Controlled by Bookmaster Integrate with POD (3 rd Party or In-House) Integrate Digital Distribution (3 rd Party or In-House) Payment Processing by Delivery Status Content Access Controls Access Keys IP Address User ID & Password Delivery Retry Management

32. IBS Professional Services Use Case Scenario Development Web Development Consultation System Operational Implementation End to End Web Site: Design Build Implementation

33. Thank You