Presentation on theme: "Quote to define campaign goes here – can run to two lines. FILM SEASONS Give them more of what they love Cinema has been fuelling conversations and nurturing."— Presentation transcript:
Quote to define campaign goes here – can run to two lines. FILM SEASONS Give them more of what they love Cinema has been fuelling conversations and nurturing relationships since it began. That’s because your favourite movies say a lot about who you are – as a person and as a brand. Film Seasons are an incredibly potent way to convey your brand’s personality, allowing you to build a bespoke selection of beloved classics or recent hits around the message you wish to highlight. Now, you can appeal directly to your audience while fuelling their passions. What’s a season? Why sponsor a season? By taking total ownership of a Season, you have a vast array of communication touch-points at your disposal: On the big screen itself, a 10” ident will run in all participating sites to promote the season, encourage ticket booking and build buzz around your Season. Your Film Season will also be promoted and complemented by a variety of off-screen assets, including experiential foyer options and online/social media presence. You can also showcase your product on 6-sheets in the foyer, as well as roller banners and other physical assets that give your brand an undeniable presence in cinema environment. Via exhibitor websites and social media channels you can also speak to your audiece through cine-centric logos and bespoke messages. Build a relationship with your audience through a shared passion for cinema classics, old and new.
Quote to define campaign goes here – can run to two lines. Work closely with our very own Head of Film to create a line-up of classic and contemporary cinematic marvels to entice your target audience. Examples of previously used cinematic groupings that made for instantly recognisable and relatable seasons of film have included ‘Contemporary Classics’ and ‘Gangland’s Finest’. AssetEst. Monthly Impacts* Gross Value (£) 6 mins of solus branded content14,000£4,000 10” promotional trailer258,750£18,112 1 1/2 page presence in relevant exhibitor magazine 300,000 Exhibitor dependent 2x roller banners/totems, 2x counter cards in foyers during screenings 14,000+£26,000 Website presence3,000,000 Exhibitor dependent Digital 6-sheets267,400£9,500 On Screen Transfer & Distribution n/a£6,700 Film hire & licensingn/a Dependent on films & distributors Source: GB TGI Q2 2013 / Rentrak Admissions / CAA Film Monitor Coverage & Frequency / CAA FAME 2012. All assets creative subject to cinema approval and restricted by availability FILM SEASONS Harness the power of the big screen 4 frequency ratio, as opposed to an average of 1.5 across standard films. Cinemagoers buy a ticket to all 4 screenings, delivering effective frequency of brand messaging. Investment A World of Film On Offer On Screen Your brand will receive up to 6 minutes of solus content before screenings. As well as that, a 10” promotional joint-branded promotional ident for the season will run across all participating sites, starting 2 weeks prior to the first screening and continuing throughout. Online You can link from your own site through to ‘Now Booking’ pages of exhibitors’ websites and dedicated landing pages, highlighting the season. Film logos/synopses can be provided, along with details of how to collect tickets from the box office. You can also provide your own logos and text to appear in this area. Experiential You’ll have access to various assets in participating foyers throughout the Seasons to amplify the activity at site level. Digital 6-sheets can be activated over 11 opening weekends, highlighting your sponsorship in the foyer while it’s at its busiest and buzziest. * Based on a season of 80 screenings at 20 sites (4 at each site, av. screen size 175 seats). Excludes creative & production hard costs. All impact estimates are approximate. Total media investment - £195,000 gross* 70% of all social network commentary on films is by ABC1 25-44 yr olds.