Presentation on theme: "VENUS FILM SEASON DCM.CO.UK. CONTENTS 1.GILLETTE FILM SEASON 2.THE SCREENINGS 3.ONLINE & MAGAZINE AMPLIFICATION 4.THE FILMS 5.ADDITIONAL AMPLIFICATION."— Presentation transcript:
CONTENTS 1.GILLETTE FILM SEASON 2.THE SCREENINGS 3.ONLINE & MAGAZINE AMPLIFICATION 4.THE FILMS 5.ADDITIONAL AMPLIFICATION 6.RESULTS
The season brought back some of cinemas 'closest' moments to the big screen. Over the course of five weeks Venus brought five classic female films that included Dirty Dancing and Grease back to the big screen. The season combined other media channels and additional competition elements to drive awareness and interaction with the brand and the film season. GILLETTE VENUS TOP LINE
GILLETTE VENUS SCREENING PARAMETERS The screenings took place across 15 Picturehouse sites, 5 screenings, which delivered a total of 75 sessions. Each screening was accompanied with 8 minutes of solus on-screen Gillette Venus ad content and a 40 spot across all Picturehouse screenings. In addition Gillette Venus had presence in the Picturehouse members magazine and on the opening page of the Picturehouse newsletter each week for the duration of the season.
GILLETTE VENUS FILM SEASON CINEMA: THE ULTIMATE BRAND EXPERIENCE DIRTY DANCING 29 th JUNE BREAKFAST AT TIFFANYS 6 th JULY GREASE 13 th JULY THE NOTEBOOK 20 th JULY PRETTY WOMAN 27 th JULY
DCM worked in conjunction with Bauer to create bespoke tie-ins to heighten awareness of the film season. Targeting female focussed magazines that included Heat, Closer & More magazine the use of advertorials gave readers the chance to win tickets. In addition DCM teamed up with Kiss Radio which ran on-air competitions to win tickets. GILLETTE VENUS ADDITIONAL AMPLIFICATIONS
75 sessions Delivery of 14,316 admissions Average attendance of 42% per screening GILLETTE VENUS RESULTS