We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byOwen Greer
Modified over 4 years ago
NetSuite Template Team: Make sure you run all 5 periods ending in 2012 – you should see “Congratulations, you have completed the simulation”
© 2014 The Big Picture Partners 2 Market Knowledge: Business Objective Core Competence: Strategic Assets: Benefits: (select one) Price Industry specificity Need for fast value Control Ease of use (lower) Financial Risk Customer Service
© 2014 The Big Picture Partners 3 Estimate Next Period’s Sources of Volume
© 2014 The Big Picture Partners 4 Market Knowledge: Strategic Decisions marketing objective source of volume business objective Acquisition? Retention? Stimulate Demand? Steal Share? 2012 Goal: (# and metric) Category Definition:
© 2014 The Big Picture Partners 5 key activity: Strategic Fit of Available Investments Verticals Data security Sales Force Training NetSuite Inside Retail Development NetSuite University Platinum Care Package marketing objective source of volume retention acquisition stimulate demand earn share Web Sales Force User Experience
© 2014 The Big Picture Partners 6 Summary Strategic Quadrant Primary Competitors Target Bodies BeliefsBehaviors*Bucks Which of the 4 strategic quadrants did you aim for? Which companies did you primarily compete against? Number of bodies you targeted Initial and final importance(I) & perception (P) ratings for the variable(s) you focused on Describe behavioral change in your target bodies as a result of your execution Impact of your strategy on your overall business goals Initial values Variable? I: P: Variable? I: P: Final values Variable: Variable? I: P: Variable? I: P: InitialFinal * Tie Behaviors to the strategy: acquisition to the category, acquisition (from competitor) to the brand, increased volume/customer, increased price paid/customer
World Zarathushti Chamber of Commerce Guidelines for Developing a Business Plan.
IS MARKETING SELLING OR BUILDING BRANDS?. MARKETING:OVERVIEW.
MARKETING OCT 4 Instructions Delete this slide and the next one from your final presentation. Delete instructions from the remaining slides. If you need.
Definition Competitive Advantage
Designing a Marketing Plan Appendix A. Overview of Report Executive Summary Executive Summary Company Description Company Description Strategic Focus.
Business Plan Preparation Outline. Business Plan Preparation Guide This summary was prepared to help its users put together a business plan (B.P.).
COMPETITIVE STRATEGY - Dolly Dhamodiwala.
Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
© 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.
CHAPTER 7 BA 315 CHAPTER 7 Lindell’s Notes on Strategy Marketing programs such as advertising, sales promotion, personal selling, customer service and.
PORTLAND STATE U NIVERSITY Marketing Management: Exam Study Notes Tom Gillpatrick, Ph.D. Juan Young Professor of Marketing & Executive Director Food Industry.
An Overview of the Design Process The Main Steps Coming with the CBP (Core Benefit Proposition) Psychological Positioning of these benefits in a Joint.
4.1 The Role of Marketing Chapter 24. What is Marketing? The management task that links the business to the customer by identifying and meeting the.
András BauerMarketing1 The Big Picture Marketing does not work in a vacuum and it is important to know, what is going on elswhere. Historically, Industrial.
An investment perspective of HRM
Market-Based Management, 4th edition
Marketing Strategy Jeremy Kees, Ph.D..
Strategic Plan Template.
Michal Bodlák. Definition An investment bank is a financial institution that assists: individuals, corporations and governments companies involved in.
© 2019 SlidePlayer.com Inc. All rights reserved.