2 The first thing you need to know is that this is your personal presentation ToolsYour Agent Bio or ProfileWindermere One SheetsWindermere Listing PowerPoint PresentationsYour Windermere Office One SheetCMAElements from Robyn’s Professional Real Estate Selling Skills classType of Listing PresentationOnline laptopWindermere Listing BookTraditionalHigh Tech, High TouchOr a combination
3 In order to get your personal bio started, you may want to use this form as the basis. You can answer these questions and develop an approach to writing your bio.
4 You can find your office one sheet on Custom Xpress under Nevada only You can find your office one sheet on Custom Xpress under Nevada only. There is one for each office in the Las Vegas Valley.
5 To find the tools you need, go to the WORC, Marketing, Presentation Toolkit
6 Here you will find the Introduction to the Toolkit
18 These will assist you in preparing the seller for getting the property ready to sell, as well as pricing it right!
19 This overpricing article is invaluable to you, particularly in this current market!
20 Here is information on wrapping up the appointment and having the seller sign the documents
21 Here is where you will find the already designed PowerPoint Presentations
22 You have 5 to choose from…use any or all This one is all about Windermere
23 Welcome to WindermereOffices are locally owned and neighborhood orientedExperienced agents and multi-faceted marketing programs for every market segmentCutting-edge Web site and agent technology toolsReal estate industry leading Web siteCommunity commitment through the Windermere Foundation
24 Mission Statement We are committed to: WindermereMission StatementWe are committed to:Leadership in the real estate industryThe highest ethical standardsUncompromising honesty and integrityThe best from and for Windermere peopleThe improvement of life in the neighborhoods we serve
25 Historical Timeline Windermere’s History at-a-glance 1972: John W. Jacobi purchases a one-office, eight-agent real estate company in Seattle.1984: First ever Community Service Day1989: Windermere Foundation created1992: Windermere expands to Eastern WA1994: Windermere expands to Idaho1995: Windermere expands to Oregon
26 Historical Timeline Windermere’s History at-a-glance 1998: Windermere.com Web site redesigned and becomes industry leading site2001: Windermere expands to California, Nevada, Montana and Arizona2003: Windermere arrives in the Las Vegas Valley2004: Windermere expands to Wyoming2005: Windermere expands to Utah and offices total more than 250 with over 8000 agents in the West2006: Windermere expands to Hawaii
27 The Leading Regional Real Estate Brand in the WestWindermere at a glanceFrom REAL Trends 500 ReportEstablishedNumber of offices 292Number of agents 8,079Total sales volume $35,628,664,004From the REAL Trends 500 Report “The Largest Regional Brands in the Country,” May 2006.
28 Las Vegas Windermere Las Vegas Established 2004 Number of agents 200 Number of officesPrestige Properties – Green ValleySummerlinAnthem Hills
29 Our Extended FamilyWith more than 8,000 sales associates, Windermere is the largest independent real estate network in the West.Windermere has one of the region’s biggest selection of qualified buyers and the most homes available for sale.
30 Foundation Helping Homeless Families Created in 1989 WindermereFoundationHelping Homeless FamiliesCreated in 1989Supports programs that help homeless and low-income familiesEvery time I complete a real estate transaction, I make a donation to the Foundation and the Foundation matches itMy office supports Windermere Kids at the “Y” through the Foundation
31 Community Service Day Dedicated to the Community WindermereCommunity Service DayDedicated to the CommunityOne day each year, since 1984All Windermere associates take off a day give back to the communities in which we live and workHands-on assistance to organizations in our communityThis year, my office spent the day at an at-risk elementary school cleaning and painting and it was a feel good day!
32 This one is about the Marketing Process. Very Important!
33 Sell Your Home How I Help You My responsibilities: Explain basic real estate principlesResearch your home’s valueMarket your propertyNegotiate the purchaseHelp close the transaction
34 LJ Berarducci Professional Profile Experience Training 17 years experience in California, Washington and NevadaSpecializing in the listing and selling of homes in greater Las Vegas ValleyTrainingCurrently hold Broker’s LicenseHold several designations including CRS, ABR, e-PRO
35 Network for You I’ll Maximize My Drawing on the strength of the personal and professional network that I have built,I will easily find qualified buyers for your home.
37 I added this information on a 6% listing on a $250,000 home. How I amCompensatedI added this information on a 6% listing on a $250,000 home.It startles owners!Helping you sell your home is my top priorityI’m an independent contractorI’m paid by commission only after a sale is completeI retain only a portion of the total commission15,0007,5003,750
38 Performance My Pledge of How I will serve you How I will protect your best interestsHow I will market your propertyHow I will communicate with you
39 This slide presentation is on a the Customized Marketing Plan
40 Your Property Marketing My customized marketing approach includes: Preparing your home for saleMaximizing advertising and marketing opportunitiesYour property included on and the Multiple Listing Service for maximum exposure to potential buyers
41 Your Home Finding Buyers for Sources buyers use in their home search Source: National Association of REALTORS®2005 Profile of Home Buyers and Sellers
42 Attract Buyers Our Ads Advertising Strategy I’ll evaluate the best ad placement options to target potential buyers of your property.When needed, I’ll place effective ads that are clear, concise and compelling to buyers.
43 Our Home Page Put Your Home on Windermere.com Local focus with global reach, receiving hundreds of thousands of unique visitors per monthBuyers using the myWindermere feature will receive an if your home is a matchAdditional tools that attract buyers such as our Photo Gallery feature, PropertyPoint™ map search and mortgage calculator.
44 My Home Page I’ll Put Your Home on greaterlasvegasvalley.com I can set your home as a featured property on my home page.Buyers using the myWindermere feature will receive an if your home is a matchAdditional tools that attract buyers such as our Photo Gallery feature, PropertyPoint™ map search and a mortgage calculator.
45 Photo Gallery Capture the interest of buyers Windermere’s ExclusivePhoto GalleryCapture the interest of buyersAttract potential buyers with a virtual tour of your home— 24 hours a day.Include multiple photos featuring exterior and interior— even multiple shots of one room.360º Tours can also be attached to the Photo Gallery
46 Sell Homes Faster Open Houses Help Before buyers purchase a home, they need to see it and picture themselves living in it.Holding an open house can exposeyour home to dozens of buyers inone afternoon and help sell it faster.
47 Your Property Showing Strategies to target the most interested buyers: Real estate agent previewsControlled access to your propertyActivity updatesBuyer qualification
48 Here is Slide Presentation regarding Pricing and Preparing your home for sale!
49 the best season to buy or sell. When’s the Best Time toBuy or Sell?There are 2 of these slides: one is for the Northwest and one is for the Southwest. I selected the Southwest slide.Any season can bethe best season to buy or sell.
50 Key Market Factors Recognizing We do not control: We can control: LocationCompetitionMarket ConditionsWe can control:Condition of the houseTermsPrice
51 All of this information I pulled directly off of the MLS Market PositioningThere are 1002 homes for salein your area (502), priced from$249,900 to $9,450,000.The total number of homescurrently on the market is 17,174We don’t control: location, competition or timing.We do control: condition, terms and price.All of this information I pulled directly off of the MLS
52 Pricing Your Property Pricing strategy depends on market conditions Best exposure during the first 3 to 5 weeksWell-priced homes sell quicklyThe longer a home is on the market, the lower the selling priceThe “right” price attracts qualified buyersOverpricing a property loses buyers that would purchase at the “right” price
53 Or add what you think is important in the market at the time The 80/20 RuleThere are twomajor factors inselling your home:80% Price20% Effective MarketingOr add what you think is important in the market at the time
54 If you are doing a listing presentation for a million $ plus home, you may want to use this slide presentation
55 Premier Luxury Properties Windermere’s Premier Program forLuxury PropertiesThe Premier program was created more than a decade ago to address the special needs of our clients in the high-end market.Premier
56 Premier Exceptional Properties An exceptional program for Since its creation, we’ve developed a reputation for our:Unparalleled expertiseExpansive network of agents experienced in the upscale marketPioneering marketing strategiesPremier
57 Premier Special Expertise Your sophisticated lifestyle requiresSpecial ExpertiseI understand the cultured preferences of homebuyers and sellers in the upscale market.I consistently provide extraordinary expertise to my clients interested in homes in some of our most refined and exclusive neighborhoods.Premier
58 Premier Work for You How I will I’ll listen to your needs and work with you to identify your special desires and use my resources and connections to your advantage.Premier
59 Premier LJ Berarducci Professional Profile Experience Training 17 years experience helping my clients buy and sell in California, Washington and NevadaSpecializing in luxury homes and estatesTrainingHome Marketing SpecialistHold several designations including CRS, ABR e-PROPremier
60 Premier Network for You I’ll maximize myNetwork for YouWindermere’s network of luxury home experts stretches throughout the West, representing a large selection of homes in the upscale market.Drawing on the strength of the personal and professional network I have built, I will be able to attract qualified buyers to your home.Premier
61 Premier Here for You My support team is My support team helps me provide top-notch customer service to you and to potential buyers, ensuring that every detail of your transaction is handled with the utmost care.Premier
62 Premier Distinctive Marketing Unique properties require Only Windermere associates have access to the Premier program’s proven strategies to market your home.The Premier program includes several tools I can use to draw the attention of qualified buyers looking for luxury properties.Premier
63 Premier Premier Living Our own luxury lifestyle magazine Exclusive luxury lifestyle publication featuring stunning properties.Circulation of more than 30,000 including 300 Windermere offices and the Fortune 500 executive list.Targeted mailing to upscale audiences.Premier
64 Premier WindermerePremier.com The home for upscale properties onlineWindermerePremier.comAn enhanced online presence that is crafted to highlight the distinctive and inviting features of your Premier property.Premier
65 Premier WindermerePremier.com Online features include: Photo Gallery The home for upscale properties onlineWindermerePremier.comOnline features include:Photo GalleryCommunity profilesDetailed property informationThese features help create a marketing perspective for your property second only to an in-person tour.Premier
66 Premier Logo and Signage Windermere’s Premier Program Windermere has developed and refined a logo that has come to represent quality.I can use this logo in all advertising and marketing pieces, helping to set your property apart.Premier
67 Elegant and classicMarketing PublicationsPremier
68 Premier Luxury Properties Additional resources include: Windermere’s Premier Program forLuxury PropertiesAdditional resources include:Direct mail lists to target specific buyersArtists who can render a drawing of your home for use in special publicationsStaging professionals who can help prepare your home ready for the marketWindermere Destinations marketing program and Web site for second and vacation homesPremier
69 Put Your Listing Presentation in a Windermere Blue Padded Binder or you can use the standard Windermere Portfolio
70 Today’s Technology is Today’s Marketing Remember:Today’s Technology is Today’s Marketing