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Presents Listing Presentation Modeling. The first thing you need to know is that this is your personal presentation Tools –Your Agent Bio or Profile –Windermere.

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Presentation on theme: "Presents Listing Presentation Modeling. The first thing you need to know is that this is your personal presentation Tools –Your Agent Bio or Profile –Windermere."— Presentation transcript:

1 Presents Listing Presentation Modeling

2 The first thing you need to know is that this is your personal presentation Tools –Your Agent Bio or Profile –Windermere One Sheets –Windermere Listing PowerPoint Presentations –Your Windermere Office One Sheet – –CMA –Elements from Robyn’s Professional Real Estate Selling Skills class Type of Listing Presentation –Online laptop –Windermere Listing Book –Traditional –High Tech, High Touch –Or a combination

3 In order to get your personal bio started, you may want to use this form as the basis. You can answer these questions and develop an approach to writing your bio.

4 You can find your office one sheet on Custom Xpress under Nevada only. There is one for each office in the Las Vegas Valley.

5 To find the tools you need, go to the WORC, Marketing, Presentation Toolkit

6 Here you will find the Introduction to the Toolkit

7 Here is the Listing Presentation overview!

8 Here is the Guide and the layout of Parts

9 Part I shares information about building blocks

10 Part 2 shows you how to do your Prospecting and the Pre-Listing Presentation

11 Here is the questionnaire that you will want to use to determine how motivated your seller is

12 Here is more information about your Prospecting and Pre-Listing Presentation

13 Part 3 walks you through your first encounter with the potential seller

14 Part 4 is the actual Listing Presentation

15 Part 5 will assist you in the presentation of the Listing package

16 This is a step by step process laid out for you


18 These will assist you in preparing the seller for getting the property ready to sell, as well as pricing it right!

19 This overpricing article is invaluable to you, particularly in this current market!

20 Here is information on wrapping up the appointment and having the seller sign the documents

21 Here is where you will find the already designed PowerPoint Presentations

22 You have 5 to choose from…use any or all This one is all about Windermere

23 Welcome to Windermere  Offices are locally owned and neighborhood oriented  Experienced agents and multi-faceted marketing programs for every market segment  Cutting-edge Web site and agent technology tools  Real estate industry leading Web site  Community commitment through the Windermere Foundation

24 Windermere Mission Statement We are committed to:  Leadership in the real estate industry  The highest ethical standards  Uncompromising honesty and integrity  The best from and for Windermere people  The improvement of life in the neighborhoods we serve

25 Historical Timeline Windermere’s History at-a-glance  1972: John W. Jacobi purchases a one-office, eight-agent real estate company in Seattle.  1984: First ever Community Service Day  1989: Windermere Foundation created  1992: Windermere expands to Eastern WA  1994: Windermere expands to Idaho  1995: Windermere expands to Oregon

26 Historical Timeline Windermere’s History at-a-glance  1998: Web site redesigned and becomes industry leading site  2001: Windermere expands to California, Nevada, Montana and Arizona  2003: Windermere arrives in the Las Vegas Valley  2004: Windermere expands to Wyoming  2005: Windermere expands to Utah and offices total more than 250 with over 8000 agents in the West  2006: Windermere expands to Hawaii

27 The Leading Regional Real Estate Brand in the West Windermere at a glance From REAL Trends 500 Report  Established 1972  Number of offices292  Number of agents8,079  Total sales volume$35,628,664,004 From the REAL Trends 500 Report “The Largest Regional Brands in the Country,” May 2006.

28 Windermere Las Vegas Windermere Las Vegas  Established 2004  Number of agents 200  Number of offices 3  Prestige Properties – Green Valley  Summerlin  Anthem Hills

29 Our Extended Family With more than 8,000 sales associates, Windermere is the largest independent real estate network in the West. Windermere has one of the region’s biggest selection of qualified buyers and the most homes available for sale.

30 Windermere Foundation Helping Homeless Families  Created in 1989  Supports programs that help homeless and low-income families  Every time I complete a real estate transaction, I make a donation to the Foundation and the Foundation matches it  My office supports Windermere Kids at the “Y” through the Foundation

31 Windermere Community Service Day Dedicated to the Community  One day each year, since 1984  All Windermere associates take off a day give back to the communities in which we live and work  Hands-on assistance to organizations in our community  This year, my office spent the day at an at-risk elementary school cleaning and painting and it was a feel good day!

32 This one is about the Marketing Process. Very Important!

33 How I Help You Sell Your Home My responsibilities:  Explain basic real estate principles  Research your home’s value  Market your property  Negotiate the purchase  Help close the transaction

34 Experience  17 years experience in California, Washington and Nevada  Specializing in the listing and selling of homes in greater Las Vegas Valley Training  Currently hold Broker’s License  Hold several designations including CRS, ABR, e-PRO Professional Profile LJ Berarducci

35 I’ll Maximize My Network for You Drawing on the strength of the personal and professional network that I have built, I will easily find qualified buyers for your home.

36 Coordinating the Closing

37 How I am Compensated 15,000 7,500 3,750 Helping you sell your home is my top priority  I’m an independent contractor  I’m paid by commission only after a sale is complete  I retain only a portion of the total commission I added this information on a 6% listing on a $250,000 home. It startles owners!

38 My Pledge of Performance  How I will serve you  How I will protect your best interests  How I will market your property  How I will communicate with you

39 This slide presentation is on a the Customized Marketing Plan

40 Marketing Your Property My customized marketing approach includes:  Preparing your home for sale  Maximizing advertising and marketing opportunities  Your property included on and the Multiple Listing Service for maximum exposure to potential buyers

41 Sources buyers use in their home search Source: National Association of REALTORS® 2005 Profile of Home Buyers and Sellers Finding Buyers for Your Home

42 Our Ads Attract Buyers Advertising Strategy  I’ll evaluate the best ad placement options to target potential buyers of your property.  When needed, I’ll place effective ads that are clear, concise and compelling to buyers.

43 Put Your Home on Our Home Page  Local focus with global reach, receiving hundreds of thousands of unique visitors per month  Buyers using the myWindermere feature will receive an e-mail if your home is a match  Additional tools that attract buyers such as our Photo Gallery feature, PropertyPoint™ map search and mortgage calculator.

44 I’ll Put Your Home on My Home Page  I can set your home as a featured property on my home page.  Buyers using the myWindermere feature will receive an e-mail if your home is a match  Additional tools that attract buyers such as our Photo Gallery feature, PropertyPoint™ map search and a mortgage calculator.

45 Windermere’s Exclusive Photo Gallery Capture the interest of buyers  Attract potential buyers with a virtual tour of your home— 24 hours a day.  Include multiple photos featuring exterior and interior— even multiple shots of one room.  360º Tours can also be attached to the Photo Gallery

46 Open Houses Help Sell Homes Faster Before buyers purchase a home, they need to see it and picture themselves living in it. Holding an open house can expose your home to dozens of buyers in one afternoon and help sell it faster.

47 Showing Your Property Strategies to target the most interested buyers:  Real estate agent previews  Controlled access to your property  Activity updates  Buyer qualification

48 Here is Slide Presentation regarding Pricing and Preparing your home for sale!

49 When’s the Best Time to Buy or Sell? Any season can be the best season to buy or sell. There are 2 of these slides: one is for the Northwest and one is for the Southwest. I selected the Southwest slide.

50 Recognizing Key Market Factors We do not control:  Location  Competition  Market Conditions We can control:  Condition of the house  Terms  Price

51 Market Positioning There are 1002 homes for sale in your area (502), priced from $249,900 to $9,450,000. The total number of homes currently on the market is 17,174 We don’t control: location, competition or timing. We do control: condition, terms and price. All of this information I pulled directly off of the MLS

52 Pricing Your Property  Pricing strategy depends on market conditions  Best exposure during the first 3 to 5 weeks  Well-priced homes sell quickly  The longer a home is on the market, the lower the selling price  The “right” price attracts qualified buyers  Overpricing a property loses buyers that would purchase at the “right” price

53 The 80/20 Rule There are two major factors in selling your home:  80% Price  20% Effective Marketing Or add what you think is important in the market at the time

54 If you are doing a listing presentation for a million $ plus home, you may want to use this slide presentation

55 Windermere’s Premier Program for Luxury Properties The Premier program was created more than a decade ago to address the special needs of our clients in the high-end market. Premier

56 Since its creation, we’ve developed a reputation for our:  Unparalleled expertise  Expansive network of agents experienced in the upscale market  Pioneering marketing strategies An exceptional program for Exceptional Properties Premier

57 Your sophisticated lifestyle requires Special Expertise I understand the cultured preferences of homebuyers and sellers in the upscale market. I consistently provide extraordinary expertise to my clients interested in homes in some of our most refined and exclusive neighborhoods. Premier

58 How I will Work for You I’ll listen to your needs and work with you to identify your special desires and use my resources and connections to your advantage. Premier

59 Experience  17 years experience helping my clients buy and sell in California, Washington and Nevada  Specializing in luxury homes and estates Training  Home Marketing Specialist  Hold several designations including CRS, ABR e-PRO Professional Profile LJ Berarducci Premier

60 Windermere’s network of luxury home experts stretches throughout the West, representing a large selection of homes in the upscale market. Drawing on the strength of the personal and professional network I have built, I will be able to attract qualified buyers to your home. I’ll maximize my Network for You Premier

61 My support team is Here for You My support team helps me provide top-notch customer service to you and to potential buyers, ensuring that every detail of your transaction is handled with the utmost care. Premier

62 Unique properties require Distinctive Marketing Only Windermere associates have access to the Premier program’s proven strategies to market your home. The Premier program includes several tools I can use to draw the attention of qualified buyers looking for luxury properties. Premier

63 Our own luxury lifestyle magazine Premier Living  Exclusive luxury lifestyle publication featuring stunning properties.  Circulation of more than 30,000 including 300 Windermere offices and the Fortune 500 executive list.  Targeted mailing to upscale audiences. Premier

64 The home for upscale properties online An enhanced online presence that is crafted to highlight the distinctive and inviting features of your Premier property. Premier

65 The home for upscale properties online Online features include:  Photo Gallery  Community profiles  Detailed property information These features help create a marketing perspective for your property second only to an in-person tour. Premier

66 Windermere’s Premier Program Logo and Signage Windermere has developed and refined a logo that has come to represent quality. I can use this logo in all advertising and marketing pieces, helping to set your property apart. Premier

67 Elegant and classic Marketing Publications Premier

68 Windermere’s Premier Program for Luxury Properties Additional resources include:  Direct mail lists to target specific buyers  Artists who can render a drawing of your home for use in special publications  Staging professionals who can help prepare your home ready for the market  Windermere Destinations marketing program and Web site for second and vacation homes Premier

69 Put Your Listing Presentation in a Windermere Blue Padded Binder or you can use the standard Windermere Portfolio

70 Remember: Today’s Technology is Today’s Marketing

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