Generation Y “Echo Boomer” “Millennial” Born 1982-95 (15 to 28 years) what is Generation?
Characteristics of Generation Y Individual Expression (most radical change in China) More Culturally Liberal and Morally Tolerant than Generation X The rise of instant Communication Technologies via the Internet The growth of Social Networking and Interactive Gaming platforms
Why the Sociology Lesson? In 2010 Gen Y will outnumber Gen X (Baby Boomers) 96% use at least one Social Network Fastest growing segment on Facebook? 55-65 year-old females
Twitter – Surely a waste of time? Sad people with nothing better to do?
the Big Party Look for people you might know Twitter Search Find people who are into the things that interest you Search Topics - follow people Listen to folks - so you begin to get to know them Read carefully
the Big Party Compliment people Reply Let them know when you agree with something they say Re-Tweet (RT) Ask a question about something that genuinely interests you tweet
the Big Party Talk about their business Try to Sell you stuff Don’t listen or ignore you Rude or Bad Language Irrelevant Conversation Mundane or Boring Selling Stuff Annoying People at the Party What Not to Tweet
Ways to Target Relevant News Headlines to you TM Genuinely Useful Tips for your TM Answer the Questions of your TM Relevant Invitation of Opinions from your TM Celebrate a Relevant Achievement Share a Relevant Inspiration Mention Relevant Calendar Events Decide Your Target Market (TM)
Quick fire Quiz What’s the 2 nd largest Search Engine? 999,987,865 videos and counting What’s the largest Search Engine? Who owns ?
Quick fire Quiz What’s the number 1 activity on the Web? Pornography? Social Media
Quick fire Quiz What percentage of consumers trust Advertisements? 14% What percentage of consumers trust Peer Recommendations? 78%
Facebook Case Studies www.facebook.com/Pringles Packed with home made Pringle adverts of people singing weird songs plus an application where you can upload your photo to a Pringles Conga (then invite your friends to join) www.facebook.com/cocacola This fan page was not created by Coca-Cola. And when it became really big the company took to unorthodox step of encouraging the creators – read the story. www.facebook.com/Starbucks Starbuck take the modesty approach avoiding in the face adverts and flashy games. Instead they have focussed on allowing their fans to enthuse about their coffee but also gently introducing social causes like the Haiti Earthquake, World AIDs day and Recycling www.facebook.com/adidasoriginals Adidas have really focussed on their Dream Client. The fan page is packed with videos of skateboarding, RAP music, competitions, and celebrity endorsements by David Beckham, Katy Perry, Kevin Garnett, Missy Elliott, and Mark Gonzales.
Social Media is the Cherry on Top Promoting Your Business on the Internet is a multi-faceted approach