1. Social Media 101

2. What we will cover Facebook Twitter Pinterest Google Places Blast Email Online Images

3. Facebook & Twitter Pick easy name for your page Be consistent in your posting (ie: once a week) Don’t be too selly – but have a call to action Post comments on site that clients may look at such as vendors, clients and CVBs (ie: On Newseum site: That’s a great photo of your inauguration party! We are so glad to have you in one of our packages: http://packages.bestwesternplusrockville.com “People love to buy – but hate being sold to.”

5. Facebook How to build a Facebook page – Hire a third party (ie: Hotel Guest Comments) – Example: www.facebook.com/HIGreenbeltwww.facebook.com/HIGreenbelt – Build some yourself and some by third party widget (ie: FVM Leonardo) – Example: www.facebook.com/BestWesternPlusRockville www.facebook.com/BestWesternPlusRockville – Build yourself (www.shortstackapp.com )www.shortstackapp.com – Example: www.facebook.com/TheDCHotelCollection www.facebook.com/TheDCHotelCollection

6. PageURL Trip Advisorhttp://www.tripadvisor.com/Widgets Twitter add Twitter tab to your Facebook https://woobox.com/twitter Twitter (FB post to Twitter) To have Facebook posts go to Twitter https://www.facebook.com/twitter/ Pinterest https://woobox.com/pinteresthttps://woobox.com/pinterest or https://www.facebook.com/dialog/pagetab?app_id=305927716147259&next=http%3A%2F %2Foffertabs.com%2Futil%2Finstalltabreturn%2F305927716147259 Instagramhttp://apps.facebook.com/instagram_feed/ Make your own widget (ie: “book now” button) http://www.shortstackapp.com/ (there are others out there, this is one of many) VBrochure If you have VBrochure, contact your account rep to add the Facebook suite of apps at no additional charge. For more information email: inquirytriage@vfmleonardo.cominquirytriage@vfmleonardo.com Have your Facebook page built Contact Kelly Ann Schneider, Hotel Guest Comments at 858-232-2336 KellyAnn@hotelguestcomments.comKellyAnn@hotelguestcomments.com One-time fee: $795 Create a professional page First create a Facebook page then, http://www.facebook.com/pages/create.phphttp://www.facebook.com/pages/create.php Not online yet? To start a free account, click on one more of the following icons: (Instagram to be done from a smart phone) Let’s Update YOUR Facebook Page

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8. Twitter 140 characters Most people read twitter on cell phones, but: – Does your Twitter page look complete – Three photos – 6 images Retweets help you become relevant! “Auto tweet” all Facebook posts and email blasts

9. Pinterest Pinterest is new on the scene Like Twitter only people follow your billboards (or search for your content) rather than them being pushed out YouTube for photos Let’s look at an example: http://pinterest.com/bwrock/ http://pinterest.com/bwrock/

10. Google Places Google Places vs Google + – Google Places is “owning” your location in Google – Google + is an online profile Why is it important? – To own your location before someone else does – Control the content that is on your “place”

11. “Own” Your Place Create a gmail account – For your hotel – Don’t use a person’s name (people change) www.google.com/placesforbusiness/ www.google.com/placesforbusiness/

12. Login to Google or… … create an account.

13. Search using your hotel phone number Click here to grab this location, or… … click here to add a listing. Find your business. If it is not showing…

14. Fill in information and hit submit. Google will send you a post card or call – prep your front office to expect a call for the code.

15. Once you own your location – you can come back at any time and edit contract and add photos.

16. Google + Profile, such as Facebook or LinkedIn Is designed for individuals to interact and share experiences online (much like Facebook) The difference is that the shared experiences (comments, photos) are hosted on the location’s page, not the users Do hotels need to get involved yet? – Not yet, but eventually – Get ahead of the curve and create a profile

17. Google + Login to your gmail https://plus.google.com https://plus.google.com Fill in your profile This will allow you to interact with your customers/guests in Google+

18. Fill in and follow prompts.

19. Blast Emails Target to specific markets or submarkets Create templates to more efficiently When adding list to your dbase – note where the lead came from before uploading

20. Use verbiage that pulls the reader in What not to do!

21. Online Images Images tell a story – Stills – Virtual tours – Videos Professional photography It’s ok to pepper in stock photography.

22. Third Party to Manage Images Helps push images to OTA and corporate accounts VFM Leonardo and Ice Portal are two examples Change one place and it changes images on brand site, independent site, mobile site and Facebook.

23. One Click Changes Photos Everywhere

24. 24 Showcase ALL your amenities!

25. Best practices to share? Thoughts? Questions?