1. Group 1: Bhutan, Myanmar, Indonesia, Vietnam
AASK Plaster Private Ltd.
Group 1: Bhutan, Myanmar, Indonesia, Vietnam

2. Executive Summary Name: AASK Plaster Private Limited Logo:
Address: Pemagatshel Dis
South east of Bhutan, PO box: 141
Tell: /732 Fax:
Capital: 1,688,500 $ (40 % Loan, 60 % Equity)
Land: 4 acres
Promoters: Agni, Anh, Sonam, Khin
Worker: 70 (30 mining, 20 factory, 20 officer)

3. Plaster of Paris

4. Gypsum - Water = Plaster of Paris (Calcium Sulphate)
Plaster of Paris (PoP)
Gypsum - Water = Plaster of Paris (Calcium Sulphate)

5. Products Use

6. General information
History: Gypsum is chiefly utilized in the manufacture of ammonium sulphate fertilizer (NH4)2SO4, “Plaster of Paris”, distemper and cement.
Gypsum --- Plaster of Paris
Gypsum – PoP

7. Electricity tariff (cent/kwh)
Comparison
World Production (tones)
Electricity tariff (cent/kwh)

8. AASK Plaster JSC market in %

9. AASK Plaster JSC Customers

10. Opportunities in Bhutan
Largest gypsum deposit
Cheap labor: $1/day (India)
Cheap electricity cost: $0, (cheapest in Asia)
Produced the finest material for Plaster of Paris

11. Organigram Chairman $1200 Mining Manager $ 1000 Workers (30)
$ 30/month
Factory Manager
Workers (20)
$ 30 – 50 /month
Office Manager
$1000 $

12. Capital Investment

13. Production Programme - Plant Capacity: 4,000 MT/month (48000MTA)
Working Hour: 8 hours a day initially
- Capacity utilization:
60%
70%
80%
Full capacity
1st year
2nd year
3rd year
4th year

14. Annual Cost - Utility RequirementNO
DESCRIPTION
QUANTITY
COST ($) 1
Electric Power*
12,000,000 kwh
360,000 2
Fuel
900 litres
810 3
Water
450 m3
100 4
Gypsum
60,000 MT
135,000
TOTAL
495,910
*Thailand: Electricity Cost: $ 1,092,000 (0,091/kwh) Bhutan: Electricity Cost: 0,03/kwh
(Source: Yangdon Pema, Modelling and Analysis of Competitive Electricity Market in Bhutan, Chalmer University of Technology, Goteberg: Sweden, 2009

15. Machineries NO
DESCRIPTION
QUANTITY
COST ($) 1
Set of Machines (Kiln, Dryer, Crusher, Conveyor, Packaging machine)
800,000 2
Automobile (trucks, bus, earth moving machines) 11
279,000
TOTAL
1,079,000
* The cost is inclusive of duty. Insurance is not included however.

16. Cost of Production (monthly)
Gypsum
$ 6,700
Total cost/month
Power $18,000
Pol
$ 40.5 $
Water
$ 5
Packaging
$ 2600

17. Selling Price Quantity (kg) Selling price ($) Bhutan (15 %)
India (35 %)
Third countries (50 %)
100
0.8
1.25
2.25 50 1
1.5
2.5 20 2 3

18. SWOT Analysis STRENGTH -Dynamic Partners
High quality product (Plaster of Paris)
Cheap production cost (labor, power, etc)
Large market share in Asian countries
WEAKNESS
New company
New player in the global market
OPPORTUNITIES
Large gypsum deposit in Bhutan
Cheap electricity
Cheap labor
THREATS
MNC companies in Asian countries (e.g. India, Thailand, Indonesia)

19. Cash - flow Cash Sales: 40% Credit Sales: 60% (2months credit period)
(US$K)
Year 2012
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Project
Actual
Carry-forward from last month (A)
157,533
Cash
551,592
Receivables
827,388
Revenue (B)
1,378,980
Cost of products
27,345.50
24,740.50
Salaries
8560
Rents
Installments
20,168
19,608
19,048
18,488
17,928
17,368
16,808
16,248
15,688
15,128
14,568
14,008
Others
15,000
Expenses (C)
71,073.50
Carry-forward to next month (A+B-C)
1,465,440
2,776,511
4,088,143
5,400,334
6,713,086
8,026,397
9,340,269
10,654,700
11,969,692
13,285,243
14,601,355
15,918,026
Cash Sales: 40%
Credit Sales: 60% (2months credit period)
Interest rate 5% for 3 years payment

20. Project advantages Create employment Social benefits:
5% community development
5% conservation of environment
Increase in GDP
Tax revenue

21. References
Brown, TJ, et. all, World Mineral Production: 2004 – 2008, Nottingham: British Geological Survey, 2010 Freedonia, Industry Study to 2009 – 2014, Study #1953, 2005 Lum, Jackson, Desk Study of the Re-Evaluation of the Potential of Gypsum Deposit on Malden Island - Kiribati, SOPAC Technical Report, Canada, 1996 Royal Government of Bhutan, Bhutan Water Policy, Thimpu: Bhutan, 2003 US Geological Survey, Mineral Commodity Summaries, 2007 US Department of the Interior and US Geological Survey, Mineral Yearbook 2006 – Area Reports, International, Asia and the Pacific, Volume III, 2006

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