1. The Business Plan: Creating & Starting the Venture
Entrepreneurship

2. Business Plan
“is a written document prepared by the entrepreneur that describes all the relevant external and internal elements involved in starting a new venture.”
It is a road map that integrated functional plans and answers questions such as:
- Where am I now?
- Where am I going?
- How will I get there?

3. Scope & Value of the Business Plan
Is read by employees, investors, bankers, venture capitalists, suppliers, customers, advisors & consultants.
Is important because:
It helps determine the viability of the venture in designated market.
It provides guidance to the entrepreneur in organizing his or her planning activities.
It serves as an important tool in helping to obtain financing.

4. Information Needs
Establishing goals & objectives help in defining what kind of information is required from what sources.
Market Information: such as
Target market
Market potential for product or service
Industry & environmental trends (Macro & Micro environment)
Competitors
Product/service required features

5. Information Needs Market Positioning Market Objectives
General environmental & Demographic trends
National industry trends
National environmental & Demographic trends
Local industry trends
Local competition , Strengths & weaknesses
Market Positioning
Market Objectives

6. Information Needs Operations Information: such as: - Location
- Manufacturing operations
- Raw materials
- Equipment
- Labor skills
- Space
- Overheads

7. Information Needs
Financial Information Needs: all the information required for budgeting such as:
- Capital expenditure
- direct operating expense
- forecast for revenue and sales

8. Writing a Business Plan
1. Introductory Page
A. Name & Address of business
B. Name(s) & Address(s) of Principal(s).
C. Nature of Business
D. Statement of financing Needed
E. Statement of confidentiality of report

9. Writing a Business Plan
II. Executive Summary – Two to three pages summarizing the complete business plan
III. Industry Analysis
A. Future outlook & Trends
B. Analysis of competitors
C. Market Segmentation
D. Industry & Market forecasts

10. Writing a Business Plan
IV. Description of Venture
A. Product(s)
B. Service(s)
C. Size of Business
D. Office equipment & Personnel
E. Background of Entrepreneur(s)

11. Writing a Business Plan
V. Production Plan
A. Manufacturing Process (amount subcontracted)
B. Physical Plant
C. Machinery & Equipment
D. Names of suppliers of raw materials

12. Writing a Business Plan
VI. Operational Plan
A. Description of company’s operations
B. Flow of orders for goods and/or services
C. Technology Utilization

13. Writing a Business Plan
VII. Marketing Plan
A. Pricing
B. Distribution
C. Promotion
D. Product forecasts
E. Controls

14. Writing a Business Plan
VIII. Organizational Plan
A. Form of ownership
B. Identification of partners or principal shareholders
C. Authority of principals
D. Management – team background
E. Roles and responsibilities of members of organization

15. Writing a business plan
IX. Assessment of Risk
A. Evaluate weakness(es) of business
B. New technologies
C. Contingency Plans

16. Writing a Business Plan
X. Financial Plan
A. Assumptions
B. Pro forma income statement
C. Cash flow projections
D. Pro forma balance sheet
E. Break even analysis
F. Sources & application of funds

17. XI. Appendix (contains backup material)
A. Letters
B. Market research data
C. Leases or contracts
D. Price lists from suppliers

18. Review & Discussion
If a business plan is to be used to raise capital, the why would the entrepreneur want to advertise the firm’s major risks by detailing them in the business plan?