1. Business Plan Electrical Bicycle Plc Business Plan I. The Marketing Plan II. The Operating Plan III. The Organization Plan IV. The Financial Plan

2. I. The Marketing Plan 1. Environment analysis TechnicalEnvironment Economics and Finance crisis GovernmentCambodian citizens

3. 2. Products Solar-powered bicycles

4. 3.Customer demographics Can’t earn much Low situation 13 millions people

5. 4. Competition and Competitive advantage Try our best to do what is important We will find other way to operate the company We will get more knowledge More carefully

6. 5. Price strategy First ten solar-powered bicycles After get small income

7. 6. Advertising and promotion strategy NewspaperTelevisionInternet Water festival Sellers get 3%Wholesaler get special

8. 7.S.W.O.T analysis Strength: technical, fashionable price, good quality endure, can use for along time, not effect to atmosphere, deduct payment Weak: not luxury technical, just a bicycle, Cambodia market is small. Opportunity: economic and finance crisis, people want newly created products. Treatment: small capital, face in bankrupt, high price than simple bike.

9. 1. Business structure Executive director Vice director MarketingResearchProducingAdvertising II. The Operating Plan

10. 2. Regulatory issues don’t need complicated lawSign up in Commercial ministry Lawyer

11. 3. Insurance Camco CompanyTransportation insurance 4. Business premise and location Phnom Penh cityNorodom or Monivong Blvd Why do we choose these location?

12. 5. Production arrangements According to procedure of producing Responsibility to each role 6. Distribution arrangement From port to our company Distribute to the customers and wholesalers

13. 7. Credit terms Customers Wholesalers 8. Membership and affiliation Short-term plan Long-term plan

14. 9. Communications TelephoneE-mail Staff Company 10. Commencement date workshopConcertSenior officer

15. III. The organization plan 1. Skill required specializationExperienceInitiated ComputerEnglish 2. Personnel Enough employeesMarketing employeesAdministrators

16. IV. The Financial Plan 1. Financial strategy Fist priority Second priority

17. 2. Establishment cost and source of funds Operating expenses: - mid industrial products$ 9,000 - solar$ 10,000 - small machine$ 3,000 - Dry battery$ 5,000 - Utilities expense$ 200 - Other expenses$ 100 - Salary expense$ 7,000 - Advertising expense$ 2,000 - Rent expense$ 600 - Transportation$ 430

18. Total operating expenses $ 37,430 This means that our products’ cost is 374.30 per unit. We will sell the product for $ 450 per unit.

19. 3. Balance sheet project Assets Cash$ 204,000 Supplies$ 18,000 Equipment$ 1,000 Mid industrial product$ 9,000 Solar$ 10,000 Dry battery$ 5,000 Small machinery $ 3,000 Total assets$ 250,000

20. Liability Utility payable$ 200 Other payable$ 100 Salary payable$ 7,000 Rent payable$ 600 Insurance payable$ 100 Transportation payable$ 430 Total liabilities$ 8430 Owner’s equity Capital$ 241,570

21. 4. Profit, loss and break even cash projection Revenue:Solar-powered bicycles$ 45,000 Expenses:Mid industrial product$ 9,000 Solar expense$ 10,000 Dry battery expense$ 5,000 Small machine expense$ 3,000 Utilities expense$ 200 Other expense$ 100 Salary expense$ 7,000 Rent expense$ 600 Insurance expense$ 100 Transportation expense$ 430 Depreciation expense$ 310 Advertising expense$ 2,000 Net income$ 7,260