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Vicki Sanfelipo Executive Director Chris Hawver Business Officer W246 S3244 Industrial Lane A, Waukesha, WI 53189 www.roadguardians.org (877) 411-8551.

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Presentation on theme: "Vicki Sanfelipo Executive Director Chris Hawver Business Officer W246 S3244 Industrial Lane A, Waukesha, WI 53189 www.roadguardians.org (877) 411-8551."— Presentation transcript:

1 Vicki Sanfelipo Executive Director Chris Hawver Business Officer W246 S3244 Industrial Lane A, Waukesha, WI 53189 www.roadguardians.org (877) 411-8551 - toll free (262) 521-2880 - local www.roadguardians.org

2 Accident Scene Management Established in 1996, 501(c)3 Non-Profit 15,000+ Students trained in motorcycle specific trauma care 128 certified instructors in 26 states Board of Directors –Suzanne Martens, MD - Emergency Medical Physician – Director of Wisconsin’s Physician’s Advisory Council –Ed Moreland - Vice President of Government Relations, American Motorcyclist Association –Lacie Shook, Business Attorney, Schmidlkofer & Toth, LLC –Britt Wegner, Non-profit Management and Communications, Milwaukee Bar Association –Robert Ritter, MSF Chief Instructor - NIU MC Safety Project Coordinator –Vicki Sanfelipo, RN/EMT, ASMI Founder and Chairwoman –Chris Hawver, MBA - ASMI Business Officer

3 Motorcycle Trauma “Best Practice” A group of interested individuals met in Dec. 2008 to discuss development of a “Best Practice” model for surviving motorcycle trauma. The following 4 groups were identified 1.Motorcycle Rider Coaches should receive ASMI training along with CPR 2.Motorcycle groups should be encouraged to be trained in ASMI skills 3.911 Dispatch (EMD) should include motorcycle specific trauma recommendations 4.EMTs should be required to complete a module on motorcycle trauma care

4 To reduce injuries and fatalities to motorcyclists. RG will be the national standard for Motorcyclist Certification for by Promoting “educated, responsible riding”. Road Guardian Program Objective

5 Currently, if you search for motorcycle safety online you will get over 17 million hits. The RG website will Provide a one-stop community on the web for learning ways to improve riding skills, links to safety education and services. We have created a national branded program designation among motorcyclists that will provide recognition and incentives to those who are properly trained, properly licensed. We encourage motorcyclists to be “lifelong learners” by providing resources and opportunity as well. How does it work?

6 Free Website Benefits 1. Links to motorcycle groups, safety-related classes 2. Sponsor links 3. Links to national and local events, rides, etc. 4. Links to ASMI course listings and sign up, comprehensive list of links to motorcycle training groups – courses, locations, dates 5. Other safety training classes (awareness, conspicuity, etc.) 6. Monthly e-newsletter – includes sponsor stories, links, updates, tips and techniques for applying PACT, group riding, etc. 7. National and local Road Guardian events and meetings including a yearly “Motorcycle Safety Summit” Road Guardian Member Benefits 1. Group riding education, including real-time collaborative ride planners and event planning tools 2. Records of safety and emergency-related training & emergency contact card 3. Access to online ASMI refreshers 4. Road Guardian Blog 5. Road Guardian patches, decals, shirts, etc. 6. Discounts on ASMI events and refresher classes 7. Benefits such as discounts from vendors and partners

7 Road Guardian Membership Levels There are three (3) categories of Road Guardian (RG) designation: A. Certified Road Guardian Completed Basic and Advanced ASMI courses Motorcycle Rider Education course CPR certified B. Road Guardian Completed Basic ASMI course Motorcycle rider license endorsement C. Associate Road Guardian Completed Basic ASMI course

8 Road Guardians Launch – January 7, 2010  Sponsors on web site and sponsor promotion  Facebook, Twitter, Ning, YouTube viral marketing  Email and direct mail campaign  RG’s promoted at ASMI and motorcycle safety group classes  Spring articles in National & Local magazines and e-zines  Road Guardian events announced  Annual Motorcycle Safety Conferences: First one Fri/Sat. March 26-27, 2010 at the DoubleTree in Chicago near O-Hare.

9 Roadguardians.org,.net,,com & Roadguardian.org,.net

10 Sponsorship and Media Sponsors onboard at go-live will be in the huge launch of this North American, professional and innovative program. Information will be sent to 150 motorcycle media sources. (isn’t every motorcycle safety program’s goal to reduce injuries and fatalities?) With shared goals (isn’t every motorcycle safety program’s goal to reduce injuries and fatalities?) we can help reach millions of motorcyclists. Our target domain will be a destination for bikers… maximum exposure for your name and link. You’ll be able to measure your impact… ask us how.

11 Blast Off? Will you be with us when we… January 7, 2010


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