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Presenter: Naveed A. Khawaja Chief Operating Officer Chief Operating Officer English Biscuit Manufacturers (Pvt.) Ltd. English Biscuit Manufacturers (Pvt.)

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Presentation on theme: "Presenter: Naveed A. Khawaja Chief Operating Officer Chief Operating Officer English Biscuit Manufacturers (Pvt.) Ltd. English Biscuit Manufacturers (Pvt.)"— Presentation transcript:

1 Presenter: Naveed A. Khawaja Chief Operating Officer Chief Operating Officer English Biscuit Manufacturers (Pvt.) Ltd. English Biscuit Manufacturers (Pvt.) Ltd. Date: November 6, 2008 Leading through Best Practices

2 English Biscuit Manufacturers (Pvt.) Ltd. was established as a joint venture company in 1965 with the name of PEEK FREANS PAKISTAN LIMITED English Biscuit Manufacturers (Pvt.) Ltd. was established as a joint venture company in 1965 with the name of PEEK FREANS PAKISTAN LIMITED In 1966 the UK sponsor company was renamed as Associated Biscuits International Limited (ABIL), while the venture was renamed to English Biscuit Manufacturers (Pvt.) Ltd., which stands to date In 1966 the UK sponsor company was renamed as Associated Biscuits International Limited (ABIL), while the venture was renamed to English Biscuit Manufacturers (Pvt.) Ltd., which stands to date EBM started manufacturing and marketing of world famous Peek Freans range in 1967 in order to provide Pakistani consumers with good quality, nutritious and hygienically packed biscuits EBM started manufacturing and marketing of world famous Peek Freans range in 1967 in order to provide Pakistani consumers with good quality, nutritious and hygienically packed biscuits The History of EBM

3 EBM enjoys the distinction of being the 1st food company in Pakistan to promote biscuits as “ food between meals ” that are healthy and nutritious EBM enjoys the distinction of being the 1st food company in Pakistan to promote biscuits as “ food between meals ” that are healthy and nutritious True to its corporate claim of 'The Legend Leads', EBM has led the biscuit industry in Pakistan for over 40 years by providing innovative and high quality biscuits True to its corporate claim of 'The Legend Leads', EBM has led the biscuit industry in Pakistan for over 40 years by providing innovative and high quality biscuits The trade mark Pied Piper made its mark about 35 year ago, but it still remains in the hearts, minds and souls of the people The trade mark Pied Piper made its mark about 35 year ago, but it still remains in the hearts, minds and souls of the people

4 To be recognized as a LEADING and PROGRESSIVELY FORWARD looking FOOD COMPANY, providing the best quality products to everyone in Pakistan To be recognized as a LEADING and PROGRESSIVELY FORWARD looking FOOD COMPANY, providing the best quality products to everyone in Pakistan Our Vision

5 Transform EBM into a Living Institution with a Body, Mind & Soul that is recognized as a good corporate citizen due to its core values as Open minded, transparent & responsibly delivering consumer satisfaction with a sprit to excel Transform EBM into a Living Institution with a Body, Mind & Soul that is recognized as a good corporate citizen due to its core values as Open minded, transparent & responsibly delivering consumer satisfaction with a sprit to excel Our Philosophy

6 Core Values We believe in integrity, transparency and commitment as our cultural ethos We believe in integrity, transparency and commitment as our cultural ethos We continually adhere to the highest standards of hygiene & ecology We continually adhere to the highest standards of hygiene & ecology We believe in governance with a human face We believe in governance with a human face We protect and promote the cause of the environment We protect and promote the cause of the environment We emphasize on employee welfare We emphasize on employee welfare We believe in leading and innovating in all aspects of the business We believe in leading and innovating in all aspects of the business

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8 The idea behind the Triple Bottom Line (TBL) paradigm is that a corporation’s ultimate success or health should be measured not just by the traditional financial bottom line, but also by its social and environmental performance. These 3 bottom lines are classified into: People (Social) Planet (Environment) Profits (Economic) EBM – An Organization that Truly Believes in the Triple Bottom Line

9 + Leadership Vitality Humanity + Number 1 Dynamic Organization Good Corporate Citizen People Dev. – Openess – Team working – Spirit to Excel Mind Soul Body EBM’s Strategic Pillars Hygiene/ Pakeezgi Productivity Ethical & Transparent Cons. Trust & Confidence Responsibility Socially Responsible Environmentally Friendly Food Safety Standards Growth Strategy Branding & Creativity Competitive Edge + Innovation Leading the Way Being the FIRST in the Industry

10 Leadership & Innovation The pioneers of packaged biscuit manufacturing in Pakistan and country’s leading manufacturer of biscuits & cookies since 1967, with an annual sales volume and production capacity in excess of Rs. 7.5 billion and 80,000 tons respectively The pioneers of packaged biscuit manufacturing in Pakistan and country’s leading manufacturer of biscuits & cookies since 1967, with an annual sales volume and production capacity in excess of Rs. 7.5 billion and 80,000 tons respectively True to its corporate claim of 'The Legend Leads', EBM has led the biscuit industry in Pakistan for over 40 years by providing innovative and high quality biscuits True to its corporate claim of 'The Legend Leads', EBM has led the biscuit industry in Pakistan for over 40 years by providing innovative and high quality biscuits EBM manufacturers and markets its biscuits under the name of “Peek Freans”. a household name, people blindly believe in the quality of the products made under this brand. The Peek Freans Pied Piper today is the most popular icon in the industry leading biscuit lovers to experience one superb product after another EBM manufacturers and markets its biscuits under the name of “Peek Freans”. a household name, people blindly believe in the quality of the products made under this brand. The Peek Freans Pied Piper today is the most popular icon in the industry leading biscuit lovers to experience one superb product after another The brand signifies “trust, confidence and wholesomeness” for consumers The brand signifies “trust, confidence and wholesomeness” for consumers

11 Leadership & Innovation Most of the brands are recognized as the “firsts” of the industry and enjoy market leadership positions in their respective segments Most of the brands are recognized as the “firsts” of the industry and enjoy market leadership positions in their respective segments Rio – was the first of its kind product to enter the local sandwich cream segment of Pakistan offering children the value proposition of two creams in one biscuit Rio – was the first of its kind product to enter the local sandwich cream segment of Pakistan offering children the value proposition of two creams in one biscuit Peanut Pik is the first packaged peanut biscuit in Pakistan Peanut Pik is the first packaged peanut biscuit in Pakistan Peanut Pista is the first and only peanut and pista product available Peanut Pista is the first and only peanut and pista product available The uniqueness of Peek Freans Party lies in the fact that it is the first and only biscuit in the market with the unique and tasty combination of peanuts and raisins The uniqueness of Peek Freans Party lies in the fact that it is the first and only biscuit in the market with the unique and tasty combination of peanuts and raisins EBM has the distinction of being the 1 st company in Pakistan to introduce sandwich cream biscuits to the local market through Peek Freans Chocolate and Lemon Sandwiches back in 1974 EBM has the distinction of being the 1 st company in Pakistan to introduce sandwich cream biscuits to the local market through Peek Freans Chocolate and Lemon Sandwiches back in 1974 Leadership through a “high volume / low margin strategy Leadership through a “high volume / low margin strategy

12 Leadership & Innovation Major investments in excess of Rs 2 billion to increase production efficiencies, reduce wastages, increase employment opportunities, develop human capital & minimize cost through economies of scale

13 Ensuring Quality & Affordability Ensuring Quality & Affordability No compromise on product quality No compromise on product quality Focus on improving internal efficiencies & economies of scale Focus on improving internal efficiencies & economies of scale Offering the best Quality & Taste Offering the best Quality & Taste Adherence to International Quality Standards Adherence to International Quality Standards PSQCA certification marks PSQCA certification marks Manufacturing & Expiry dates Manufacturing & Expiry dates Ingredients details Ingredients details Calorie counts Calorie counts Do Not Litter signs Do Not Litter signs Consumer Help Line (UAN nos.) Consumer Help Line (UAN nos.) Sense of Responsibility towards Consumers

14 Sports & health

15 Vitality

16 EBM does whatever it takes to uplift the lives of the most deserving people around us not as an obligation but as a responsibility of good governance EBM does whatever it takes to uplift the lives of the most deserving people around us not as an obligation but as a responsibility of good governance Humanity Sponsoring the Blind Cricket Tournament since the last 7 years Sponsoring the Blind Cricket Tournament since the last 7 years Sponsoring participants of Para Olympics Sponsoring participants of Para Olympics In-house EBM literacy program by the name of Ujala In-house EBM literacy program by the name of Ujala Jail literacy program for educating adults Jail literacy program for educating adults Providing Technical & Infrastructure support to improvised schools catering to 2,000 children Providing Technical & Infrastructure support to improvised schools catering to 2,000 children Adoption of schools in Korangi Adoption of schools in Korangi

17 Primary focus of Corporate Social Responsibility (CSR) initiatives on 3 key areas: Primary focus of Corporate Social Responsibility (CSR) initiatives on 3 key areas: HEALTH EDUCATIONSPORTS EBM Caring Corporate Citizen

18 Company contributes over Rs. 850 million to the National Exchequer in the form of Taxes & Duties Company contributes over Rs. 850 million to the National Exchequer in the form of Taxes & Duties Clubbed in the Elite group of highest tax- payers of the country Clubbed in the Elite group of highest tax- payers of the country Provides Employment (direct & indirect) to over 2,600 people Provides Employment (direct & indirect) to over 2,600 people Responsibility towards the Nation

19 Our Achievements through Best Practices

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21 Awards & Certifications

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29 81% 48% 31% 11% 31% Best Practices Reflected in Business Growth

30 How did we Achieve all that?

31 PowerOfVision

32 Food is “RIZK” Food is “RIZK” What we offer is Trust & Confidence What we offer is Trust & Confidence An IBADAAT An IBADAAT “PAKEEZGI” – A company ethos “PAKEEZGI” – A company ethos What is the concept of PAKEEZGI for us at EBM? What is the concept of PAKEEZGI for us at EBM? Innate realization that the Food we offer, MUST be of the highest Quality Innate realization that the Food we offer, MUST be of the highest Quality Hygiene at the work-place Hygiene at the work-place In our THOUGHTS In our THOUGHTS In our ACTIONS In our ACTIONS In having a SENSE of RESPONSIBILITY and the HEART to do what’s right In having a SENSE of RESPONSIBILITY and the HEART to do what’s right Our Philosophy

33 Any Questions

34 THANK YOU


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