Presentation on theme: "Corporate Social Responsibility and Education in India"— Presentation transcript:
1 Corporate Social Responsibility and Education in India Prof Mrs Bhavana VaidyaGhanshyamdas Saraf collegeMalad West Mumbai
2 Corporate social Responsibility- Meaning continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large"
3 CSR and building sustainable businesses Sustainable businesses need:- Healthy economies Healthy Markets Healthy Communities Key drivers of CSR are :- Enlightened self interest Social Investment Transparency and Trust Increased public expectations of business
4 CSR and GlobalisationGlobalization could lead higher standards of living, but could result in some countries being left behind, with the gap between developed and developing countries broadening to the detrimentneed to share a common vision of corporate social responsibility among large corporationsbridging the divide (digital, economic, social or environmental) in order to eliminate poverty should be the essence of the social agenda.
5 CSR and Indian contextImpact on the economic, social and environmental landscape directly affects their relationships with stakeholders, in particular investors, employees, customers, business partners, governments and communities.Indian context - long-standing traditions of respect for family and social networks, Diverse religions and culturesIndia is one of the fastest growing economies, socio-economic problems like poverty, illiteracy, lack of healthcare still ubiquitousGovernment has limited resources to tackle these challenges.
6 CSR and Indian context-notable examples HUL/BPL/Maruti Suzuki have adopted villages and provide medical and sanitation facilities, build houses and schools and teach vocational and business skills to villagersGlaxo smithkline focus on healthcare in tribal villagesSAP and Hope foundation worked for Tsunami victims and they run a centre for street children in Bangalore
7 CSR and philanthropyTraditionally in India CSR initiatives are largely restricted to employee welfare schemesNeed for contributing to an outside community or its development.Considering the demography and diverse social problems in India, companies find it difficult to reach the right people
8 CSR and EducationCompanies get involved in education for a number of strategic reasons, including building a positive reputation and goodwill among stakeholders; Building a more educated workforceEducational institutions can benefit from the experience and expertise of corporationseducation is an important part of corporate plans, since the need exists in all areas, and for all kinds of people. The bottom line is that educational outreach efforts have the potential to make a real and lasting difference for all players involved.
9 Project Shiksha by Microsoft Project Shiksha (Rs.100 crore or US 20million dollar), launched by Microsoft to improve computer education in India,Training 80,000 school teachers who would be educating 3.5 lakhs students across the countrylocalization efforts to harness the benefits of the globalisation process by launching Windows XP and Office in Hindi and providing Windows XP local language support to Bengali and Malayalam.Plan to invest Rs 1900 Cr for IT Education
10 Problem areas in CSR implementation in India Governmental barriers like excessive regulationFinancial barriersTechnological barriersSocial barriers and disparitiesCultural barriers due to educational disparities
11 CSR and challenges ahead Need for an educational policy which would encourage greater collaboration between Industry and University in curricula, course design and industry researchDeregulated research environment and tax incentives needed
12 ConclusionCorporate Social Responsibility has many facets. Companies have been finding various innovative alternatives to discharge their social responsibility. Education is the sector which is the most eligible and socially rewarding effort for any corporate to be looked upon to discharge its social responsibility. Supporting education at any level will mean, re-energized education sector which can transform our country into a true knowledge power and realize a future of prosperity and growth.