1. SUSTAINABILITY DEFINITION1 1 1

2. SUSTAINABILITY Why is it important to Ecolab and our customers?
It’s the right thing to do
Consumers are demanding and expecting it
It’s good for business
Optimizing net impact by:
Increasing efficiency
Minimizing consumption of natural resources
Reducing operating costs
Increasing safety
It drives innovation
Operating as a sustainable business is the right thing to do – and it’s also a sound business strategy.
Some companies worry that being sustainable is going to be expensive – but if you do it right, it will have a positive impact on your bottom line. 2 2 2 2

3. Source: Aberdeen Group, May 2009
BEST IN CLASS COMPANIES... 90% of business decision makers consider sustainability and environmental responsibility to have some importance to their business Source: poll conducted by Ipsos Public Affairs
View sustainability as a “must have” strategy for long-term business viability and success
Outperformed their peers by 18%-20% in 2008
Achieve 6%-10% reductions in a variety of operating costs
Showed a 16% increase in customer retention
Source: Aberdeen Group, May 2009 3 3 3

4. THEY CONSISTENTLY INVEST IN SIX AREAS
Given this dynamic among our competitors, I think it’s valuable to look at who are the “best in class” companies who are getting it right.
It’s important to remember that in Sustainability all companies, including Ecolab and regardless of size, are judged by governments, NGOs, general public. These companies are Best in Class across all areas. Even if we are much smaller than these consumer companies, we compete in the same space. I should also mention that these companies, with the exception of P&G, are our customers, so that it behooves us to be a best in class partner – or open the door to P&G here.
Also mention that all of these companies are profitable – indicating Sustainability is not bankrupting them, as some have argued.
JD is competing in these areas too – all except Branded initiatives
Takeaways: We’re the middle of the pack. Competition / Best in Class doesn’t care about end user.
-Coke recognizes a shift in culture is also needed – can’t just be about processes alone
Coke (from 2008 Sustainability report): “Sustainability is a significant driver of value that offers meaningful long-term benefits for our business and society. ..we are now defining our objective as “accelerating sustainable growth to operate in tomorrow’s world.” a result, we now include sustainability among the key criteria by which we evaluate our business plans and performance. We assess how we are improving our earnings and our competitive position, as well as how we are strengthening the sustainability of our business practices.
[To achieve this, we are realigning our business model to match the interests of our business, society and environment, both in the short and long term. We are providing tools, training and planning for our associates and our business to make us more productive, efficient and effective. We are assessing everything—from our operations and our processes to how we work with partners and market our products—to see where we can build better, more effective systems and improve our overall productivity, so our business can continue to grow.” p. 6] 4 4 4 4

5. COMMITTED TO A COMPREHENSIVE APPROACH
Economic Progress: Investing in R&D to create innovative, effective products and services; helping our customers’ businesses be successful; employing people around the world
Environmental Stewardship: Optimizing our net impact by increasing safety reducing energy and water consumption, and reducing waste – in our own operations and for our customers
Social Responsibility: Fair and ethical business conduct and support of our associates, communities and business partners 5 5 5

6. ECONOMIC PROGRESS Our commitment to exceed our customers’ needs helps us achieve sustainable, profitable growth
Ecolab provides innovative and effective solutions that help our customers prosper and grow
Investing in research and development to create the best solutions at the best value
Delivering effective results at the lowest total cost and impact environmentally
Contributing financial investments that increase the long-term vitality of our communities
We invest in our people, equipping them with the tools, technology and training they need while providing opportunities for personal growth and development
Ecolab takes our responsibility to the communities we serve seriously.
We promote the well-being of our associates, our customers and our customers’ customers by contributing to programs and initiatives that enhance quality of life in the communities in which we work and live. 6

7. ENVIRONMENTAL STEWARDSHIP Creating solutions to maximize product and environmental performance
Developing products and services that optimize our customers’ water and energy use, with innovative packaging and dispensing methods that reduce waste
We use environmentally responsible and sustainable energy sources and invest in improving energy efficiency in our own and our customers’ operations
Minimizing emissions, effluents and waste caused by our operations and dispose of all wastes through safe and responsible methods
We review the safety, environmental, and regulatory attributes of raw materials and make environmental sustainability a key requirement in the selection of ingredients for new products and services
Ecolab takes our responsibility to the communities we serve seriously.
We promote the well-being of our associates, our customers and our customers’ customers by contributing to programs and initiatives that enhance quality of life in the communities in which we work and live. 7 7

8. SOCIAL RESPONSIBILITY Contributing to the vitality of our communities and the global economy
Ecolab promotes the well-being of associates, customers and shareholders by contributing to the quality of life in the communities in which we operate
Our Ethical Sourcing and Environmental Standards require our strategic suppliers to protect the health, safety and human rights of their workers and report on environmental stewardship
For more than 20 years, the Ecolab Foundation has been making financial contributions to our communities, including donating $2.3 million worth of groceries to local food shelves
We encourage and support community involvement among our associates
Ecolab takes our responsibility to the communities we serve seriously.
We promote the well-being of our associates, our customers and our customers’ customers by contributing to programs and initiatives that enhance quality of life in the communities in which we work and live. 8 8