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© Tao Group Ltd 2006 www. minimixa.com Create with miniMIXA Tim Cole – Head of Audio Powered by intent
© Tao Group Ltd 2006 www. minimixa.com VISION : “musiKfone” – the next electric guitar Setting the Stage … powered by miniMIXA Networked mobile instrument for playback & creativity Creatives define trends; bend technology High-end audio specifications, incl. “DTM” (MIDI in/out) / (Audio in/out) Many Creative Applications Mobile recording studio; ideas capture DJ performance / “Mig”s (mobile gig) Community & Device–Device Jamming Integrated video, image and music New media (podcasts) entirely “made on mobile”
© Tao Group Ltd 2006 www. minimixa.com 1986 Initial Concept for “Generative System” 1990 Founded SSEYO 1994 SSEYO Koan Player 1995 SSEYO Koan Pro 1995 - 96 Brian Eno “Generative Music 1” 1996 - 2001 SSEYO Koan Plugin 2001 SSEYO Koan Interactive Audio Platform [BAFTA] 2002 SSEYO sold to Tao Group 2000 (– date) intent Sound System & APRE 2004 SSEYO miniMIXA V1 [BAFTA] 2005 (– date) SSEYO miniMIXA V2 SSEYO & Technology… History
© Tao Group Ltd 2006 www. minimixa.com Graphics Audio Multimedia Gaming Engine UI/Browser Powerful virtual processor Rich multimedia capability High performance components Tao Group and intent intent GamePlayer intent Mobile intent, the universal multi-media environment: Premium value, protected IP, developed over 600 man years, into a range of industry-beating multi-media technologies.
© Tao Group Ltd 2006 www. minimixa.com Tao is a global software company innovating & selling world-class, award winning solutions to home, mobile & automotive manufacturers. Some Tao enabled devices! www.wipoq.com
© Tao Group Ltd 2006 www. minimixa.com Mobile (Digital) Music is Hot, Proven and Today –$11bn market by 2010 (Informa) Ringtone Revenues Continue to Grow Globally –$4.9bn 2005, $6.8bn 2010 (Informa), 12% music sales by 2008 (Baskerville) Personal Media Player Growth Soaring –104 million units by 2009, InStat; 200% growth in 2005 to $3bn Connected Communities: Lists, Discovery & Interaction –Mobile devices: increasing computing power and audio quality –Social Media and DIY: involvement, pod casting, karaoke etc. –> On-device media mixers = new opportunities for content owners –> On-device media mixers = new opportunities for creatives –> On-device media mixers = new opportunities for MO/MFG –> On-device media mixers = new opportunities for channel MUSIC: Environment
© Tao Group Ltd 2006 www. minimixa.com monopolyAudio/MIDI Communities + Social Media tools RTTTLSP-MIDIXMF/SMAF SKM MP3/AAC/WMA Cellphone computing power / audio capabilities Mixers / DIY / Apps / Lists/ Ringbk 2004200520021999 New $$ Streams “Connecting” with mass market cellphones Realtones / Tracks (INCL. VIDEO) Formats / players CONTENT: Environment 2006 Opportunities Record companies / recordings
© Tao Group Ltd 2006 www. minimixa.com What is miniMIXA V2? Ringtone Mixer for Mobile Phones / PDAs –#1 mobile music mixer, easy-to-use & powerful –Powerful mobile music live performance tool –Can use a range of add on contentadd on content –Embedded versions + free-to-download “SE” version –Symbian (S60/UIQ) & Windows Mobile* OTA Purchasable Encrypted Content “MIXApaks”MIXApaks –Content owner settable options to govern content usage –Big screen area for artist MIXApak screens / buttons Community content - “Content Zips”Content Zips –Users can use / make available their own content Max Power for New Trends (content allowing) –Mic recording*; Mix content from different MIXApaks –Real “studio” Sound FX; Auto pitch shift/time stretch miniMIXA Key Mix screen / buttons MIXApak load screen
© Tao Group Ltd 2006 www. minimixa.com KEY FEATURES: Up to CD quality* stereo Key Mix / Cell Mix modes 12 track Audio / MIDI / Synth Make Mix & Voice* recordings Email* recordings Pitch shift* / time stretch* EQ / quality sound FX* “Mash up” content* MIXApak custom graphics Free-to-download version (SE) SSEYO miniMIXA V2 * Content / device dependent LIVE DEMO Ringtone Mixer for Mobile Phones / PDAs
© Tao Group Ltd 2006 www. minimixa.com How U Get mixing… miniMIXA installation (if not already embedded) –Web download or via OTA, Bluetooth / ActiveSyncdownload User gets add-on content : –Purchases MIXApak(s);MIXApak Electronic/Portal: If/as required Web download or via OTA, Bluetooth / ActiveSync User installs MIXApak –User sees / agrees the EULA to proceeed –or gets Content ZipContent Zip Downloads & moves zip to miniMIXA kits directory User loads add-on content to make a mix –User sees load screen (e.g. artist image) –User sees Key Mix screen (e.g. another image) Content can also include custom button images Purchasable MIXApaks Key Mix screen / buttons MIXApak load screen
© Tao Group Ltd 2006 www. minimixa.com Content owners can make mixing sexy & fun + make money Encrypted “Artist” MIXApaks at premium ringtone pricepoints –Collections of music loops (e.g. song chorus elements) and images –Only content owners have access to the original master tracks –Provides real “added value” user proposition; next stage for ringtones miniMIXA / MIXApak opportunity - Total Available Market –TAM ~ 50m miniMIXA “capable” Smartphones by 2007 –By 2010 TAM could be ~200m devices (just Smartphones!) –Users could purchase as many MIXApaks/year as they now do ringtones –Feature phone adoption will greatly increase the TAM –miniMIXA also runs on PDA & PC with potential for DTV MIXApaks The “Big” Picture: Opportunity
© Tao Group Ltd 2006 www. minimixa.com Big Circle of Value The “Big” Picture: Ecosystem miniMIXA ecosystem miniMIXA Application (& MMI) DRM Aggregators Artist Content White Label Content Community O/S Platforms Mfg Customers OTA solutions MIXApak format Content locking scheme Operators
© Tao Group Ltd 2006 www. minimixa.com How Tao is closing the loop The “Big” Picture: Ecosystem miniMIXA ecosystem miniMIXA Application (& MMI) DRM Aggregators Artist Content White Label Content Community O/S Platforms Mfg Customers OTA solutions MIXApak format Content locking scheme Operators Manufacturers Distributors White Label Record Companies
© Tao Group Ltd 2006 www. minimixa.com Comprehensive audio frameworks and tools Open frameworks with easy-to-use APIs Audio: all audio mixing, scaling and resources MIDI: all MIDI APIs, Synth, HW/SW routing Plugins: Audio, Visualiser, Engines and Browser Modular Synth: FX, sound generators, envelopes Codecs: for new audio/MIDI codecs and formats Optimise – use only components / tools you need Special tuning for range of processors intent Sound System (iSS)
© Tao Group Ltd 2006 www. minimixa.com 2005 BAFTA Interactive Award - Winner Music Category 2005 Global Messaging Awards - Runner Up Mobile Messaging Innovation Ranked “#1 Mobile Music Mixer” UK’s Mobile Choice Magazine T3 Magazine “prob best music-making program for any mobile phone” Top 6 OEM Mfg #1 “not seen any other mixer that handles what it can” Top 6 OEM Mfg #2 “best music mixer in the market” miniMIXA Comments & Awards
© Tao Group Ltd 2006 www. minimixa.com For Further Information Contact: Tim Cole Tao Group Head of Audio (miniMIXA Visionary; SSEYO Co-founder; Colartz)miniMIXASSEYOColartz firstname.lastname@example.org@tao-group.com (work) Tel: +44 (0) 118 9012 999 miniMIXA
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