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Social Media. Social Media : Golden Rules Stay Consistent => Builds trust Stay Current => Keep up to date Stay Relevant => Share topical information.

Published byRuben Smalls Modified over 9 years ago

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Presentation on theme: "Social Media. Social Media : Golden Rules Stay Consistent => Builds trust Stay Current => Keep up to date Stay Relevant => Share topical information."— Presentation transcript:

1 Social Media

2 Social Media : Golden Rules Stay Consistent => Builds trust Stay Current => Keep up to date Stay Relevant => Share topical information

3 Social Media: Top 5 Facebook = PowerHouse Twitter Google Plus = Great for SEO LinkedIn => fundraising YouTube = visual

4 Social Media mix Understand which platforms you want/can/need to use => every channel has a different culture Know where to spend time. Trying to manage all = receipe for disaster

5

6 Invite your friends Simple Ask your staff to like the page Invite Facebook friends

7 Share the page On your profile In groups you join Ask staff to share the page

8 LikeBox

9 E-mail Integrate in your email signature Patricia Cools Coördinator mobiliteit & medewerker studentenwerking STIP - Studentenvoorzieningen Campus Geel | Kleinhoefstraat 4 | BE-2440 Geel Tel. + 32 (0)14 56 23 00 | Tel. 3682 (intern) thomasmore.be/stip | facebook.com/stipkempen thomasmore.be/stipfacebook.com/stipkempen Voor studenten van Thomas More en KU Leuven in de provincie Antwerpen

10 Off-line promotion

11 WIN! Remember the rules= > no sharing Use app for listbuilding => long term result Relevant prize Simple Offline promotions

12 Pictures With actual people and let them tag them selves

13

14 Advertise Use Ad management for better targetting Ads for FB page work better then ads for websites

15 On request

16 Twitter Freightens you? They Need To LIKE you

17 Twitter: Connect Rude Truth but poor strategy: The following Go beyond the usual suspects

18 Twitter: make it about them Retweet + add comments Complement, give credit Conversate, be usefull,… Establishing Relationships

19 Twitter: Shift your thinking Help people Not just promoting

20 Twitter: Super hint Advanced Search ▫ Search.twitter.com Jump into the conversation Use the other box => questions

21 Twitter: advanced tips Link in 1 st part of the tweet => higher CTR Go Multimedia: video, pics, gifs Not just replay use:.@twittername.@twittername Locate crowdinfluencers Twitter List Function Reward followers Follow the competition

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