Stickiness 1.I am actively trying to leave this job 2.I have looked around for other jobs 3.I have sometimes thought about leaving this job but have done nothing about it 4.I have no intention of leaving this job at present 5.I am totally committed to this job for the foreseeable future
Familiarity & Favourability (1) 1Not at all1Poor 2Had heard the name2Not good 3Knew a bit about it3Good 4Knew a lot about it4Very good 5Knew it intimately5Excellent
Favourability 1 vs Favourability 2 Poor Not Good Very Excellent good good
Advocacy 1. Unprompted, I would be critical 2. If prompted I would be critical 3. I probably wouldn’t offer an opinion 4. If prompted I would recommend 5. Unprompted, I would recommend
Correlation with business performance Commitment Index Alignment Index Middle 50% Three year Total Return to Shareholders* from companies with employees in the cluster (eg only 2.4% return for those with low commitment and low alignment ) Source: Watson Wyatt's Work 2002 database Top 25% of companies Middle 50% Bottom 25% of companies Bottom 25% Top 25% 6.7% 15.8% 2.4% 14.1% 27.6% 14.6% 21.0% * Engagement affects performance regardless of the metrics used.