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EXTERNAL STORAGE CUSTOMER REFERENCES

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1 EXTERNAL STORAGE CUSTOMER REFERENCES
January 2015 Kristine Beauchamp Table of Contents: VMAX3: 2-8 VMAX+ Mainframe: 8-12 VNX2:12-46

2 VMAX3 Customer References

3 Evolution1-Thoughts on VMAX3
SaaS company fast forwards enterprise wide technology transformation via EMC Challenges Over 30 percent annual data growth Demand for new services Reliable and recoverable service delivery Solutions EMC VMAX 10K VNX2 unified storage EMC Atmos EMC Avamar EMC Data Domain EMC Mozy vBlock 300, vBlock 600 Applications Evolution1’s Cloud Applications Microsoft SQL Server Microsoft BizTalk Microsoft Exchange Microsoft SharePoint Jesse Braasch Vice President of Infrastructure “The VMAX platform was the foundational element to our technology journey; without its capabilities our path of transformation would not have been possible.”3 Results Unmatched Application Availability Reduced latency of virtualized workloads, and service delivery Security Private cloud services model at the lowest operational and capital cost Customer Video:http://www.emc.com/collateral/demos/microsites/mediaplayer-video/next-gen-vmax-ent-cloud- data-svc-platform.htm Company background: ‎ Evolution1 is the nation's largest electronic payment, on-premise, and cloud computing healthcare solution that administers reimbursement accounts. Previous Environment & Existing Applications: n/a Company Challenges: Over 30 percent annual data growth Demand for new services Reliable and recoverable service delivery Competition: n/a EMC Solution & Important Benefits to Customer: vBlock 300, vBlock 600 EMC VMAX 10K VNX2 unified storage EMC Atmos EMC Avamar EMC Data Domain EMC Mozy Results: Unmatched Application Availability Reduced latency of virtualized workloads, and service delivery Security Private cloud services model at the lowest operational and capital cost Quotes: “The VMAX platform was the foundational element to our technology journey; without its capabilities our path of transformation would not have been possible” Jesse Braasch, Vice President of Infrastructure

4 Lumenate VMAX3 automation will exceed service level expectation from customers Challenges Make sure they are recommending and implementing the correct technologies for customer environments. Solutions VMAX VNX unified storage vBlock Data Domain Avamar XtremeIO Applications VMware Oracle Requested customer applications Results ProtectPoint will eliminate network, host, and application performance issues from the backup environment With the ability to have over 384 cores in one box, each of the applications get a set level of performance that we can guarantee from a VMAX 3 perspective BRAD MALTZ CTO “For years whenever we know that we are implementing a VMAX, we are fairly well guaranteed that we are going to have the most highly available protected environment possible.” Customer Video: video/next-gen-vmax-svc-level-automation.htm

5 Director of Product Management
Rackspace VMAX3 for a massively-shared environment Challenges Multi-piece infrastructure High availability for customer data Solutions VMAX VNX unified storage Isilon XtremeIO Data Domain Avamar Applications Virtualization Customer databases Synthetic performance- heavy workloads Results SLO provisioning creates repeatable performance ProtectPoint provides storage and automated backup all in one system which creates ease of use providing customers a better experience “It’s much easier for us to have kind of a unified solution like that that solves all the customers’ problems and their data protection needs in the same box, effectively, without us having to kind of cobble together different infrastructures” CHRIS WETZEL Director of Product Management Customer Video: collateral/demos/microsites/mediaplayer-video/rackspace-high-availability- scalability-performance-emc-vmax3.htm

6 Chief Technology Officer
Superna EMC VMAX3 powers next-generation testing and certification environment Business Challenges Need to adopt, deploy, and use technology very rapidly Near 100-percent virtualized environment Solutions EMC VMAX3 enterprise storage EMC FAST VP EMC VPLEX Metro EMC VNX unified storage EMC Isilon scale-out storage VMware vSphere Applications Oracle ADVM Results Provided agility to respond quickly to business changes Optimized performance, improved storage efficiency, and reduced costs Enabled maximum application mobility at low latency Provided maximum performance for extreme applications Streamlined management and monitoring ANDREW MACKAY Chief Technology Officer “With its outstanding performance, high-availability architecture, and features for fast and easy storage provisioning, VMAX3 is an ideal platform upon which to build and simplify cloud-enabled DR solutions.” Customer Profile: superna.pdf Press Release: n/a Company background: A leading provider of software solutions and data center certification services for organizations around the world Operates a world-class data center facility in use by a wide range of clients to certify and validate the interoperability of their solutions with Superna partner technologies including EMC, VCE, HP, VMware, and Brocade As a trusted EMC eLab partner, is recognized as a global authority in converged infrastructure systems, business continuity, and disaster recovery (DR) Main facilities in Ottawa, Canada and Marlborough, Mass. and offices in Romania and Singapore Previous Environment & Existing Applications n/a Oracle ADVM Company Challenges: Need to adopt, deploy, and use technology very rapidly Near 100-percent virtualized environment Competition: n/a EMC Solution & Important Benefits to Customer: EMC VMAX3 enterprise storage, EMC FAST VP, EMC VPLEX Metro, EMC VNX unified storage, EMC Isilon scale-out storage, VMware vSphere Reduced costs Improved agility High availability High performance Fast and easy storage provisioning Results: Provided agility to respond quickly to business changes Optimized performance, improved storage efficiency, and reduced costs Enabled maximum application mobility at low latency Provided maximum performance for extreme applications Streamlined management and monitoring Quotes: “The VMAX3 arrays provide critical capabilities for our clients that are testing and developing highly available and scalable DR systems. With its outstanding performance, highly available architecture, and features for fast and easy storage provisioning, VMAX3 is an ideal platform upon which to build and simplify cloud-enabled DR solutions.” –Andrew MacKay, Chief Technology Officer “In our opinion, VMware technology is two or three years more advanced than any other product, especially for usability. The fact that VMware and the EMC solutions are so well integrated is something we appreciate and in fact take for granted. It’s great not to have to worry about that aspect of the application when time is of the essence.” –Andrew MacKay, Chief Technology Officer “Every project has unique requirements, and one of our biggest tasks is to assess the disk I/O required for the workload and to place the right disk under the right portion of the application. VMAX3 and FAST VP take that problem off our hands and automatically optimizes performance, boosts storage efficiency, and lowers the cost of the deployment. We can identify multiple storage tiers based on workload type, response time required, and service level to ensure the ideal mix of disk resources.” –Andrew MacKay, Chief Technology Officer “Going forward, VMAX3 is the only platform we’ll use for benchmark testing because the system is clearly designed to exceed the current daily workloads of today’s applications.” –Andrew MacKay, Chief Technology Officer “The key to our success is to be able to launch projects quickly and react to daily production changes. With EMC, we’re able to take on more customer projects and deliver them faster, and grow revenues without a commensurate outlay in resources. Also, it’s a very strong selling point for our customers to be able to say that their workloads were effectively tested and qualified on VMAX3. It sends a strong message to their own customers that they’re offering solutions based on leading-edge technologies.” –Andrew MacKay, Chief Technology Officer

7 VocaLink VMAX3 for future platform MARTIN HARGREAVES Challenges
Need for 100% availability Security of customer data Solutions VMAX VNX unified storage Data Domain ESRS Applications VMware Oracle LINK Network and Payment Results The ability to run file and Unisphere Servers directly on the hypervisor on the new VMAX will let us do a lot of consolidation and reduce the amount of servers ProtectPoint for Oracle backups allow for immediate restores and increased automation of backups MARTIN HARGREAVES Solutions Architect “We’ve had 100 percent availability since VMAX have been in there and no performance problems at all. It is just a piece of our infrastructure that we can depend on.” Customer Video: yer- video/next-gen-vmax-scale-availability-automation.htm

8 VMAX + Mainframe Customer References

9 Geisinger Health System
EMC VMAX 40K supports growth with increased performance, scalability, and security Business Challenges Rapid expansion of healthcare system increased storage demand Managing separate mainframe and open systems storage environments was time consuming and complex Solutions EMC VMAX 40K EMC VNX unified storage EMC VPLEX EMC XtremIO EMC RecoverPoint VMware vSphere VMware vCenter Operations Manager, VMware vCenter SRM Applications Epic EMR, PACS, eICU, MDI eGate, Siemens Healthcare, Allscripts, ASG-Cypress, Oracle, Microsoft SQL Server, IBM DB2 PHYLLIS KERNAN Systems Engineer Team Lead “With VMAX, weekend batch processing that took 60 hours now completes in less than half the time. It was the most significant performance increase I've seen and just mind blowing.” Customer Profile: geisinger-health-system.pdf Press Release: n/a Company background: An integrated health services organization widely recognized for its innovative use of electronic health records and development of innovative care models The nation’s largest rural health services organization, serving more than 2.6 million residents in Pennsylvania Previous Environment & Existing Applications EMC storage Epic EMR, [Vendor] PACS, [Vendor] eICU, MDI eGate, Siemens Healthcare, Allscripts, ASG-Cypress, Oracle, Microsoft SQL Server, IBM DB2, Model 204, VDI Company Challenges: Rapid expansion of healthcare system increased storage demand Managing separate mainframe and open systems storage environments was time consuming and complex Competition: NetApp, IBM, and Hitachi EMC Solution & Important Benefits to Customer: EMC VMAX 40K, EMC VNX unified storage, EMC VPLEX, EMC XtremIO, EMC RecoverPoint, VMware vSphere, VMware vCenter Operations Manager, VMware vCenter SRM Reduced storage management time Increased application performance Streamlined disaster recovery testing Results: Consolidated mainframe and open systems storage Cut mainframe batch processing from 14 hours to six to ten hours Reduced downtime for operating system upgrades from 12 hours to 20 minutes Streamlined disaster recovery testing from ten hours to 30 minutes Quotes: “It's easier and less time consuming to manage mainframe and open systems all in one place with the VMAX 40K.” –William Sanders, Senior Technology Specialist “Our main drivers for an upgraded storage infrastructure were encryption, scalability, and consolidation. We came back to EMC because they could do everything we wanted.” –William Sanders, Senior Technology Specialist “We performed our most recent operating system upgrade with only 20 minutes of downtime instead of the usual 12 hours of being down. It was incredible.” –Phyllis Kernan, Systems Engineer Team Lead “Our hospitals now can grow without holding back. By upgrading to VMAX 40K, we can deliver all the performance, capacity, and security they need to expand and continually improve their patience care services.” –William Sanders, Senior Technology Specialist Results Consolidated mainframe and open systems storage Cut mainframe batch processing from 14 hours to six to ten hours Reduced downtime for operating system upgrades from 12 hours to 20 minutes Streamlined disaster recovery testing from ten hours to 30 minutes

10 Marriott International
EMC solutions enable speedier online booking and better deals Business Challenges Online booking transactions growing 25 percent annually Reservation system began hitting performance limitations Solutions EMC VMAX 20K EMC SRDF Applications Marriott Automated Reservation System for Hotel Accommodations (MARSHA), Marriott Rewards, payroll, travel agency commission Results Reduced reservation system response time from 400 to 40 milliseconds Enabled expanded Marriott Rewards program Transformed from overnight reporting to realtime business intelligence Reduced storage hardware footprint and costs by 30 percent MISHA KRAVCHENKO Vice President of Mainframe Services “With VMAX 20K, we can comfortably handle the sudden surge in people clicking on our website every time we send out a Flash Perk. Our rewards customers get more great savings offers and we fill more hotel rooms.” Customer Profile: marriott-international.pdf Customer Blog: mobile-bookings/ Company background: One of the most recognizable brands in the world with a lodging portfolio of more than 3,900 properties spanning 70-plus countries Revenues exceeding $13 billion Consistently ranked by FORTUNE as the lodging industry’s most admired company and one of the best places to work Previous Environment & Existing Applications Legacy EMC storage Marriott Automated Reservation System for Hotel Accommodations (MARSHA), Marriott Rewards, payroll, travel agency commission Company Challenges: Online booking transactions growing 25 percent annually Reservation system began hitting performance limitations Competition: Hitachi, and IBM EMC Solution & Important Benefits to Customer: EMC VMAX 20K, EMC SRDF Reduced costs Improved performance Better decision making Results: Reduced reservation system response time from 400 to 40 milliseconds Enabled expanded Marriott Rewards program Transformed from overnight reporting to realtime business intelligence Reduced storage hardware footprint and costs by 30 percent Quotes: "The VMAX 20K was the better option because it combines flash and spinning disk on one storage system. It’s more efficient and delivers excellent performance for a very demanding reservation system. The tight integration of EMC’s management software with our z/TPF and z/OS mainframe environments also makes VMAX easier to manage.” –Misha Kravchenko, Vice President of Mainframe Services "With flash, there's no wasted capacity and we're giving our customers a great online experience. That means more bookings and revenue for Marriott.” –Misha Kravchenko, Vice President of Mainframe Services "We used to limit the number of specials we offered to our rewards customers so that Marriott.com didn’t get overwhelmed. But with VMAX 20K, we can comfortably handle the sudden surge in people clicking on our website every time we send out a Flash Perk. Our rewards customers get more great savings offers and we fill more hotel rooms.” –Misha Kravchenko, Vice President of Mainframe Services “VMAX 20K has opened up our rich data repositories to deeper data mining and opportunities to use this information more strategically in the business. Giving our executives access to realtime business intelligence and reports helps them make faster, more informed decisions. This is a critical part of steering our company toward future growth.” –Misha Kravchenko, Vice President of Mainframe Services

11 Transformation to Hybrid Cloud
SIA optimizes mainframe storage with VMAX Challenges Automate storage performance management in mainframe Increase MIPS or speed up IO from the array Better utilize flash drives Solution EMC VMAX With FAST VP For Mainframe SRDF/A & SRDF/S SMC / SPA “FAST VP is complimentary with System Managed Storage in Mainframe environments. FAST VP will help us optimize storage tiers for our Mainframe environments, providing dynamic optimization of storage system’s resources.” VALERIANO BASSI Mainframe Manager Operation Division Results Increased IO’s with same number of MIPS FAST VP provides dynamic optimization of VMAX capacity Average response time reduced by 50 percent Press Release: “New EMC VMAX Enterprise Storage Family Accelerates Transformation to the Hybrid Cloud” Customer Video: SIA Optimizes Mainframe Storage with EMC FAST VP customer-vid.htm Company background: Provide technology solutions to: banks, corporations, public administration bodies, and central institutions in the areas of payments, e-money, network services and capital market 1482 employees Mainly operates in Europe, but today it operates in more than 40 countries including countries in Africa, South America and the Middle East Previous Environment & Existing Applications DMX-4 for production VMAX for back-up Company Challenges: Manages 4.9 billion Credit and Debit card operations, 2.6 billion payment and collection operations, 9.2 billion transactions on the financial market, and 62.4 million cards, accumulating to a total volume of TB of data transfers In 2008, SIA was one of the first companies to adopt Flash technology on Mainframe. However, it had a very low read hit ratio (worst 4 percent, best 15 percent), long elapsed time, critical SLA sometimes missed, and no time to recover in case of problem. The challenge that SIA faced was that they needed to either increase MIPS or to speed up I/O Better utlization of flash drives EMC Solution & Important Benefits to Customer: FAST VP for Mainframe is the right complement for DFSMS managed environments: SMS provides the automated space management allocation for datasets FAST VP provides dynamic optimization of storage system’s backend resources placing the right data in the right tier going forward Replaced their z990 cpu with a new z10. SRDF/A and SRDF/S for data replication between primary and DR sites Results: Better usage of all tiered capacity The new z10, even with the same number of MIPS, was able to deliver a huge amount of I/Os as compared to the previous one. SLA’s are guaranteed with fewer resources Automated space reclamation – as soon as datasets are deleted, space reclamation tasks are automatically initiated 0.8 millisecond average response time After FAST VP adjustments, almost all of the workload is handled by flash drives FAST VP increased storage optimization and application performance Quotes: “We didn’t change our tier approach with EMC FAST VP. We believe that, with EMC FAST VP for Mainframe, we will reach a higher level of storage resource optimization with a better usage of flash drives.” – Valeriano Bassi, Mainframe Manager Operation Division, SIA “FAST VP is complimentary with System Managed Storage in Mainframe environments. FAST VP will help us optimize storage tiers for our Mainframe environments, providing dynamic optimization of storage system’s resources.” – Valeriano Bassi, Mainframe Manager Operation Division, SIA FAST VP will also help us manage our growing Mainframe storage with fewer resources, guaranteeing better performances. – Valeriano Bassi, Mainframe Manager Operation Division, SIA “SIA is a European leader in technology infrastructures and services for financial and central banking institutions, corporations and public administration bodies for payments, online banking, network services and capital markets. SIA annually manages nearly 8.1 billion transactions relating to card, collections and payments—on overage this adds up to approximately 63 million cards, 22.3 billion transactions on financial markets and we also carried 11.2 thousand billion bytes of data over our network. Processing millions of transactions everyday means that performance, availability and reliability in our mainframe storage environment is central to our IT strategy. Together, the new VMAX 40K and FAST VP for Mainframe will help SIA in achieving dynamic performance optimization of our Flash tier—automatically. EMC is enabling SIA to make better use of all tiered capacity for unmatched performance gains, which means we can focus on continuing to deliver world-class service to our customers.” - Fabio Grignani, Deputy General Manager & COO, SIA

12 VNX2 Customer References

13 Executive Director of Network Services
ACES Energy management company steps up to increased demand Challenges Rising demand for energy management services Need to scale operations more quickly and accelerate service delivery Solutions EMC VNXe3200 unified storage EMC FAST Suite VMware vSphere Applications Oracle and Microsoft SQL Server databases, Microsoft Exchange, Microsoft Active Directory, business-specific custom applications, CIFS file shares BRANDON ROBINSON Executive Director of Network Services “With VNXe3200, we're able to easily scale our applications so we can bring on new services and clients faster.” Results Increased virtualized workload performance by 30 to 40 percent Enabled creation of new CIFS file shares within ten minutes Reduced Oracle database refresh times from two to 12 hours down to 15 minutes Customer Profile: aces.pdf Customer Videos: transforms-it-emc-vnxe.htm transforming-it-emc-vnxe.htm Press Release: KittyHawk launch press release - Company background: A nationwide energy management company that helps its clients buy, sell, and manage energy more efficiently and with less risk Existing Applications Oracle and Microsoft SQL Server databases, Microsoft Exchange, Microsoft Active Directory, business- specific custom applications, CIFS file shares Company Challenges: Rising demand for energy management services Need to scale operations more quickly and accelerate service delivery Competition: n/a EMC Solution & Important Benefits: EMC VNXe3200 unified storage, EMC FAST Suite, VMware vSphere Improved performance and stability for business-critical application Deliver applications and services more quickly to keep pace with growing customer demand Increased efficiency of storage administrators and DBA with better automation and integration with applications and virtualized environment Enabled increased scalability to expand business operations Results: Increased virtual workload performance by 30 to 40 percent Enabled creation of new CIFS file shares within ten minutes Reduced Oracle database refreshes from two to 12 hours down to 15 minutes Quotes: “With the excellent automation of VNXe, we’re able to provision virtual machines, applications, storage, and databases more quickly. That allows us to bring on new customers and services with more flexibility and efficiency.” – Brandon Robinson, Director of Network Services “The new VNXe makes our life simpler because it’s so tightly integrated with our VMware and application environments. Our storage administrators and DBAs can complete tasks in a fraction of the time compared to before.” –Brandon Robinson, Director of Network Services “Our Oracle environment is delivering better performance and stability since we’ve moved to the VNXe3200.” –Brandon Robinson, Director of Network Services “The VNXe allows us to leverage industry-leading technology at an affordable price point. The VNXe3200 has improved our efficiency while improving our performance, allowing us to meet internal service level agreements. With the VNXe, we can easily scale our infrastructure as our business grows, or offer new services that our company can provide.”

14 Director Network Services
Aces Tuning power and efficiency with next-generation VNX and Microsoft Server 2012 Challenges 30 percent annual storage growth New Microsoft Server 2012 implementation Increasing number of file shares, accounts, and applications Need for increased application performance and efficiency Solutions EMC VNX2 unified storage FAST Suite Block deduplication Applications VMware Oracle MSFT Server 2012, Hyper-V BRANDON ROBINSON Director Network Services "With the new VNX, we saw immediate performance improvements to Oracle and other applications and better storage utilization resulting from MCx." Results Enhanced efficiency with more granular movement of tiered data 75% of IO served from flash, representing <2% of total capacity Increased performance of Oracle with MCx Reduced steps involved in creating file shares Enabled copy operations to be performed 15 percent faster Customer Profile: Article: medium=feed&utm_source=feedburner Quotes: Brandon Robinson,  Director of Network Services "The improved granularity of FAST VP more closely targets the hot data as it gets moved to the higher-level storage tiers," notes Robinson. "We've increased our storage efficiency because only the data that’s being heavily used gets moved to flash—instead of a mixed bag of data in one-gigabyte chunks." "By mixing RAID types within a storage pool, we can run RAID 6 on our nearline SAS tier, and RAID 5 on our other tiers," he explains. "This provides us with the most cost-effective utilization of performance drives while still ensuring our data is completely protected." "With the new VNX, we saw immediate performance improvements to Oracle and other applications and better storage utilization resulting from MCx." "FAST Cache warmed in minutes on our new VNX," reports Robinson. "We have also seen immediate performance improvements for Oracle and other applications, and better storage utilization resulting from the MCx architecture. The new VNX series can do more with less." "Increased performance enables us to produce results more quickly for our customers—whether it’s running faster analytics, spinning out new applications, or shrinking test and development cycles." "We were pleased to see how simple it was to manage storage capacity for file and block out of the same disk pool," says Robinson. "By using Unisphere to manage the underlying storage and present file shares through a single interface, we can significantly reduce the number of steps involved." "There wasn't any additional software or configuration needed to access the new features in Windows Servers 2012," notes Robinson. "And VNX integration with Hyper-V made connecting to the virtualized environment almost an out-of-the-box experience." "Copy operations are running 15 percent faster within the VNX series than when they were going through the servers," Robinson reports. "And, we avoided all that network traffic." "The active-active features of VNX have tremendous potential to give us greater availability, performance, and efficiency," Robinson notes. "Any time we can perform better, faster, and cheaper, we can provide a lower-cost service to our customers, and that helps drive growth for the company."

15 AllSouth Federal Credit Union
New EMC VNX improves Oracle and Microsoft performance as well as member services Challenges Implementation of larger mission-critical applications such as Oracle, Microsoft SharePoint, and Microsoft SQL Server led to performance problems IT wanted to provide a competitive advantage to the business via business intelligence and to deliver services effectively and efficiently to members Solutions EMC VNX2 unified storage EMC FAST Suite EMC RecoverPoint Applications Oracle 11G Microsoft SharePoint, Microsoft SQL Server, Microsoft Exchange MICHAEL LEGOWSKI Vice President of Information Technology Services “By implementing VNX2, we provided our business units with business intelligence and enabled them to get data into the right hands to better service our members.” Results Improved Oracle performance by 40 percent, enabling better service to members Reduced time from loan origination to loan finalization via improved Microsoft SQL Server performance Enabled remote deposit capture, mobile banking, and online banking Customer Video: video/all-south-federal-credit-union-next-generation-emc-vnx-oracle.htm Customer Profile: profiles/h12858-cp-allsouth.pdf Customer Blog: emc-helps-allsouth-credit-union-improve-member-services/#more-2218

16 Director of Information Technology Engineering
Bit9 + Carbon Black EMC solutions provide recoverability, ensure data protection, and support growth Business Challenges Exponential business growth Surging data volumes overwhelming storage performance and capacity Solutions EMC VNX unified storage EMC CloudArray VMware vSphere Applications Microsoft SQL Server, Microsoft Exchange, Microsoft SharePoint, Microsoft Active Directory, Microsoft Lync, and Avaya digital PBX Results Sustained high disk performance even as business workloads grow quickly Improved disk performance 12 to 15 times Achieved seamless cloud-based disaster protection for growing infrastructure Gained agility to expand business and offer new capabilities BILL SUAREZ Director of Information Technology Engineering “It's amazing how VNX sustains performance with all the data and traffic we've thrown at it. VNX gives our company the horsepower and scalability to grow practically without limits.” Customer Profile: bit9-carbon.pdf Press Release: n/a Company background: https://www.bit9.com/company/ Offers a comprehensive security solution that identifies and stops advanced threats targeting network endpoints and devices Has thousands of customers worldwide—from Fortune 100 companies to small businesses Increases security, reduces operational costs, and improves compliance Previous Environment & Existing Applications n/a Microsoft SQL Server, Microsoft Exchange, Microsoft SharePoint, Microsoft Active Directory, Microsoft Lync, and Avaya digital PBX. Company Challenges: Exponential business growth Surging data volumes overwhelming storage performance and capacity Competition: Hitachi, IBM, HP, and Dell EMC Solution & Important Benefits to Customer: EMC VNX unified storage, EMC CloudArray, VMware vSphere Enabled recoverability Reduced management time Results: Sustained high disk performance even as business workloads grow quickly Improved disk performance 12 to 15 times Achieved seamless cloud-based disaster protection for growing infrastructure Gained agility to expand business and offer new capabilities Expanded storage capacity under administration per IT staff from XX TB to XX TB Quotes: “With our company growing at breakneck speed, the data surge that followed nearly blew the roof off of our previous storage. Now that we have VNX and CloudArray, we’re in a great spot to grow our infrastructure and keep pace with our business expansion while doing a much better of job protecting our data assets.” –Bill Suarez, Director of Information Technology Engineering “It's amazing how VNX sustains performance with all the data and traffic we've thrown at it. Add to that VNX being able to seamlessly expand capacity and the solution has really exceeded our expectations. VNX gives our company the horsepower and scalability to grow practically without limits.” –Bill Suarez, Director of Information Technology Engineering “Once, a VP came to us because he had lost some SQL Server reports. Using the Veeam backup catalog and CloudArray, we simply pulled down the file system and database from the cloud. We recovered the reports in 30 minutes instead of spending days recreating them. The VP was greatly relieved.” –Bill Suarez, Director of Information Technology Engineering "EMC is a very good partner for a company like ours that's going through such an intense expansion phase. Working with EMC gives us access to many technologies and solutions that will help us cost effectively diversify our capabilities and handle new business demands as they come along.” –Bill Suarez, Director of Information Technology Engineering

17 Bonavista Energy Corporation
EMC solutions enable $200,000 annual savings and speed critical daily reports Challenges Commodity products dictate need for efficient operations Fast-growing data volumes from oil and gas wells slowing performance Timely data analysis is critical to ensuring well performance Solutions EMC VNX unified storage EMC FAST Suite VMware vSphere VMware vSphere vMotion Applications Microsoft SQL Server, Microsoft SharePoint, Microsoft Exchange, Oracle JACK SCOWN Director of IT Services “With VNX, we have improved the speed of the SQL Server processes by 30 to 50 percent. Much of the boost in extraction and building the cubes comes from the auto-tiering provided by the FAST Suite.” Results Saved $200,000 yearly by reducing physical servers Shortened delivery times for daily well analysis by two hours Enabled quarterly software patches to be applied in three hours, compared to three days previously Customer Profile: bonavista-energy-corporation.pdf Company background: Operates thousands of oil and gas wells in British Columbia and enjoys an enterprise value—including current production and opportunities—of more than $4 billion Produces about 76,000 barrel-of-oil equivalents (boe) per day, and claims a resource base of 399 million boes Previous Environment & Existing Applications Aging EMC storage Microsoft SQL Server, Microsoft SharePoint, Microsoft Exchange, Oracle Company Challenges: Commodity products dictate need for efficient operations Fast-growing data volumes from oil and gas wells slowing performance Timely data analysis is critical to ensuring well performance Competition: n/a EMC Solution: EMC VNX unified storage, EMC FAST Suite, VMware vSphere, VMware vSphere vMotion Results: Saved $200,000 yearly by reducing physical servers Shortened delivery times for daily well analysis by two hours Enabled quarterly software patches to be applied in three hours, compared to three days previously Quotes: “We saw an immediate impact. It’s hard to quantify, but the Oracle performance is part of what helps us speed up the SQL Server analytics processes and OLAP cube building.” –Jack Scown, IT Director “We can build a test server and a production server at the same time. We can watch the impact of the change. If it passes the test, we put it into immediate production. With physical servers, it would take anywhere from a couple of days to a week—if we had the server in stock.” –Jack Scown, IT Director “Storage is the heart of our information system. If you can improve performance there, you’ll see improvements throughout the infrastructure. And that’s what we’re getting.” –Jack Scown, IT Director

18 Boston Medical Center VMAX and VNX power patient care Challenges
Increased growth and infrastructure sprawl Performance requirements of patient and physician applications Requirement for a continuous active-active disaster recovery plan Solutions EMC VMAX40K EMC VNX2 Unified Storage EMC FAST Suite EMC Data Domain EMC Recoverpoint Applications VMware, Epic, Centricity Logician, Centricity Business, SAP, Lawson, Exchange, AllScripts “EMC are genuinely partners for us and I can’t say that of all of my vendors. EMC not only supports me in this project with their products, but they support this hospital. The folks at EMC care about Boston Medical Center and they show it. “ ARTHUR HARVEY Associate CIO Benefits Data center footprint has been reduced by 25% Application provisioning has improved by 30% and log in times have reduced to >5 seconds RTO and RPO have reduced down to 5 minutes Customer Video: video/boston-medical-center-emc.htm

19 Director of Cloud Infrastructure and Build Services
Cbeyond New EMC VNX series for Cloud Provider Business Challenges 10 legacy VNX storage arrays across five data centers. Looking for a hardware refresh to help customers save resources, sustain systems, secure data, and offer improved service levels Demand for file storage; need to integrate with VMware & Hyper-V Solutions EMC VNX2 unified storage EMC FAST Suite Block Deduplication Applications Microsoft Exchange VMware vSphere; Hyper-V All hosted customer applications TOMMY MEEK Director of Cloud Infrastructure and Build Services “VNX2 with MCx provides the performance and flexibility to easily offer new services to customers. This is a competitive advantage for us as we deliver reliable and highly available cloud services.” Results Unified technology solved customer file and block needs VMware and Hyper-V integration offers customers choices Improved performance with MCx and FAST for faster provisioning of cloud infrastructure Customer Video: video/cbeyond-new-emc-vnx.htm Customer Profile: cbeyond.pdf Quote: Tommy Meek, Director of Cloud Infrastructure and Building Services “CBeyond provides hosted Microsoft Exchange services among its many business application offerings. We also use VNX in a VMware virtualized environment across our data centers. The new VNX Series—with MCx software—provides the performance, flexibility and ability to easily offer new services to customers. This is a competitive advantage for us, plus, our customers also have both block and file needs. The new VNX gives us the flexibility to simply and efficiently provide both, and with blazing fast performance. It’s allowed us to maximize our flash investments and have the power, efficiency and ease-of-use to easily grow, innovate and expand as we deliver reliable and highly available cloud services to our customers.”

20 Central Electric Power Cooperative
New EMC VNX meets the needs of mission-critical applications Challenges Provides shared services to eight co-ops, all with disparate needs Substantial storage growth Need for high reliability, availability, and performance Solutions EMC VNX2 unified storage EMC FAST Suite VMware Applications Microsoft Exchange, Microsoft SQL Server, Microsoft SharePoint Oracle DANNY WORTMANN System Administrator “EMC VNX2 provides us with the availability, reliability, and performance we need to run our Microsoft environment. It can even handle high transaction rates for Microsoft SQL Server and Microsoft Exchange.” Results Met scalability and performance requirements Provided ability to handle usage spikes Improved availability and reliability Customer Video: video/central-electric-power-cooperative-emc-vnx.htm Customer Profile: profiles/h12581-cepc.pdf

21 Executive Director of Technology Services
Chumash Casino Resort High-performance storage drives virtualization to support a growing business Challenges Environment was 90 percent virtualized Needed to streamline expansion of existing applications and speed the deployment of new solutions Backups could not be completed in 24 hours Solutions VCE Vblock EMC VNX unified storage EMC FAST Suite EMC Avamar EMC Isilon Applications Oasis 360, Microsoft SQL Server, Microsoft Exchange, Microsoft SharePoint, OPERA, Oracle JOHN ORMOND Executive Director of Technology Services “The EMC storage arrays have become such a vital component of our infrastructure that we never considered evaluating any other vendor for the upgrade. EMC is the only partner we would trust with the critical applications that run our business.” Results Improved application performance Improved agility to better support business initiatives Reduced costs due to tape elimination and faster recovery Reduced backup times from more than 24 hours to no more than five hours Customer Profile: profiles/h13152-cp-chumash-casino-resort.pdf Customer Video: collateral/demos/microsites/mediaplayer-video/chumash-casino-emc- vnx.htm Company background: https://www.chumashcasino.com/about-us A luxury hotel and casino operated by the Santa Ynez band of Chumash Indians in the heart of California's Santa Barbara wine country A mission to provide for the livelihood and secure the future of the Chumash band Provides revenues to support vital programs for tribal members, such as adult education and a tribal health clinic Previous Environment & Existing Applications EMC storage; tape-based backup Oasis 360, Microsoft SQL Server, Microsoft Exchange, Microsoft SharePoint, OPERA, Oracle Company Challenges: Environment was 90 percent virtualized Needed to streamline expansion of existing applications and speed the deployment of new solutions Backups could not be completed in 24 hours Competition: n/a EMC Solution: VCE Vblock Infrastructure Platform, EMC VNX unified storage, EMC FAST Suite, EMC Avamar, EMC Isilon Results: Improved application performance Improved agility to better support business initiatives Reduced costs and gained efficiency due to tape elimination Reduced backup times from more than 24 hours to no more than five hours Quotes: “EMC storage has become such a vital component of our infrastructure that we never considered evaluating any other vendor for the upgrade. EMC is the only partner we would trust with the critical applications that run our business.” –John Ormond, Executive Director of Technology Services “The Vblock and the new VNX provide an ideal balance of storage resources to support our ongoing virtualization. With the Vblock, we can deploy our VMs on a single stack of best-of-breed technologies that have already been tested and integrated by EMC. And VNX provides the flexibility for us to support bare metal and additional virtualization, with a separate partition for testing and development.” –John Ormond, Executive Director of Technology Services “Before virtualization, when looking to build a new solution, it could take up to several weeks just to procure the hardware and provision the servers. Now, we can spin up a server in VMware in a few hours, which enables us to bring a new idea to fruition much faster. Our developers have a lot more flexibility to test new projects without having to wait for a large hardware budget to be approved.” –John Ormond, Executive Director of Technology Services “By enabling virtualization, the EMC solutions have improved our performance and agility, in addition to reducing IT costs and boosting productivity. EMC storage is powering the future of our virtual environment.” –John Ormond, Executive Director of Technology Services

22 Vice President of Information Technology
Daktronics Hybrid cloud infrastructure drives highly agile, productive, and innovative business Business Challenges Storage and processing-intensive applications such as CAD systems required high-performing storage Critical applications and databases required maximum uptime Company needed to provide external customers with a centralized system to manage their Daktronics deployments Solutions EMC VMAX EMC VNX unified storage EMC Isilon scale-out NAS VMware vSphere VCE Vblock (at Cosentry location) Applications Microsoft Office Suite, Microsoft SQL Server, Oracle RICH SIMMS Vice President of Information Technology “By providing such a reliable, agile, and easy-to-scale environment, EMC and VMware enable our engineers to focus on what they do best—designing great solutions—without having to think about the technology underneath.” Results Provided near 100-percent uptime for critical applications driving the business Reduced IT costs by 60 percent via Software as a Service Enabled IT to focus on innovation by reducing the need to maintain physical servers Customer Profile: thttp://www.emc.com/collateral/customer-profiles/h13338-cp- daktronics.pdf Press Release: n/a Company background: The industry leader in audio-visual signage systems including large-format LED video displays, message displays, scoreboards, digital billboards, and control systems in sport, business, and transportation applications More than 2,500 employees Corporate headquarters and a 775,000-square-foot main manufacturing facility in Brookings, South Dakota Operates facilities in Sioux Falls, South Dakota.; Redwood Falls, Minnesota; Shanghai, China; and Belgium—with 50 regional offices around the world Existing Applications Microsoft Office Suite, Microsoft SQL Server, Oracle Company Challenges: Storage and processing-intensive applications such as CAD systems required high performing storage Critical applications and databases required for maximum uptime Company needed to provide external customers with a centralized system to manage their Daktronics deployments Competition: n/a EMC Solution: EMC VMAX, EMC VNX unified storage, EMC Isilon scale-out NAS, VMware vSphere, VCE Vblock (at Cosentry location) Results: Provided near 100-percent uptime for critical applications driving the business Reduced IT costs by 60 percent via Software as a Service Enabled IT to focus on innovation by reducing the need to maintain physical servers Quotes: “Virtualizing our Microsoft and Oracle environments using VMware with VMAX storage has delivered an extremely fast ROI by improving the quality of our data and empowering our users to make better decisions with business intelligence. Also, downtime means lost revenue, but the EMC storage platforms give us the reliability, performance, and assurance we need to operate at maximum efficiency and profitability.” –Rich Simms, Vice President of Information Technology “Previously, it might have taken at least a week to launch a new physical server or upgrade an existing one with all of the software, memory, processing, and storage needed to support the request. Now we can spin up a new virtual server in a matter of minutes. That means we can be faster to market with new solutions and more responsive to our customers that require new capabilities. EMC gives us agility and responsiveness that we simply didn't have a few years ago.” –Rich Simms, Vice President of Information Technology “Now that we've removed the distraction of day-to-day management of physical resources, our internal development and infrastructure teams can focus at the application level and concentrate on how we can increase the value for both internal and external customers.” –Rich Simms, Vice President of Information Technology “By providing such a reliable, agile, and easy-to-scale environment, EMC and VMware enable our engineers to focus on what they do best—designing great solutions—without having to think about the technology underneath. That's why you'll see Daktronics installations in a large percentage the sports arenas in the U.S.” –Rich Simms, Vice President of Information Technology “Our hybrid cloud environment has enabled our company to grow organically to meet new market opportunities and our customers' requirements. VMware and EMC are true partners in that they are empowering us and our users to be successful.” –Rich Simms, Vice President of Information Technology

23 Lead Telecommunication Technologist
State of Delaware EMC VNX unified storage improves speed and reliability of critical state services Business Challenges Data grew from 200 terabytes to two petabytes in 18 months Poor storage performance affected critical state services Solutions EMC VNX2 unified storage EMC FAST Suite VMware vSphere VMware vCenter SRM Microsoft Hyper-V Applications Microsoft Exchange, Microsoft SQL Server, Microsoft SharePoint, Microsoft Lync Oracle, First Financial Group, Cisco Unified Communications Manager Results Enabled newly consolidated infrastructure to deliver greater performance and availability Handled more I/O for Exchange with higher reliability Enabled DMV satisfaction rating of 97 percent Migrated 20,000 users to Exchange 2013 in 48 hours DOUGLAS LILLY Lead Telecommunication Technologist “Unquestionably, the biggest business benefit has been return on investment. For the performance and uptime we're getting, VNX2 provides amazing value.” Customer Profile: state-of-delaware.pdf Customer Blog: energizes-vital-state-services-with-vnx2-hybrid-flash-storage/ Company background: A population of just under one million, the second smallest and the sixth most densely populated state in the United States The first state to ratify the Constitution of the United States in 1787, Known as "The First State." Has a gross domestic product of approximately $62 billion derived primarily from service industries Previous Environment & Existing Applications Compellent storage Microsoft Exchange, Microsoft SQL Server, Microsoft SharePoint, Microsoft Lync, Oracle, First Financial Group, Cisco Unified Communications Manager Company Challenges: Data grew from 200 terabytes to two petabytes in 18 months Poor storage performance affected critical state services Competition: n/a EMC Solutions: EMC VNX2 unified storage, EMC FAST Suite, VMware vSphere, VMware vCenter SRM, Microsoft Hyper-V Can consolidate multiple arrays into one VNX Higher efficiency Integrated with VMware- create virtual machines in one step verse two Built in efficiencies: file deduplication, compression and local/remote data protection Results: Enabled newly consolidated infrastructure to deliver greater performance and availability Handled XX percent more I/O for Exchange with higher reliability Enabled DMV satisfaction rating of 97 percent Migrated 20,000 users to Exchange 2013 in 48 hours Quotes: “Unquestionably, the biggest business benefit has been return on investment. For the performance and uptime we're getting, VNX2 provides amazing value.” –Douglas Lilly, Lead Telecommunication Technologist “People depend on state services being there when they need them. Take the buses that transport people with disabilities—having those schedules on VNX2 means people get picked up and dropped off when they're supposed to.” – Douglas Lilly, Lead Telecommunication Technologist “Exchange is an I/O beast. Yet the VNX doesn’t flinch and we’re getting a crazy amount of I/O from the array. Before, we even got calls from the governor and chief justice when Exchange was running slowly. Now we hear that Exchange delivers search results with lightning speed.” –Douglas Lilly, Lead Telecommunication Technologist

24 Senior Infrastructure Engineer
Des Moines University Medical school and clinic fast forwards private cloud and new service delivery with EMC Challenges Demand for new services driving 30 percent annual data growth Limited storage capacity and reliability delaying business initiatives Solutions EMC VNX2 unified storage EMC FAST Suite EMC Avamar EMC Data Domain EMC AppSync EMC RecoverPoint Applications Microsoft SQL Server, Microsoft Exchange, Microsoft SharePoint McKesson MED3OOO, Perceptive Software, Datatel, Cherwell, Microsoft streaming media BILL MORTON Senior Infrastructure Engineer “With VNX2, latency is just two or three milliseconds, which means a much better response time for students streaming lecture playback and clinicians accessing patient charts from the EMR.” Results Reduced latency of virtualized workloads from 15 to 2 milliseconds Saved $394,000 in total cost of ownership Decreased disk drive and power usage by 50 percent each Achieved a 35 percent block deduplication rate—a 15 percent improvement Customer Profile: moines-university.pdf Customer Blog: huge-solution-couldnt/ Customer Video: performance-end-user-experience.htm Company background: Founded in 1898, the second oldest osteopathic medical school in the U.S. and the largest medical school in Iowa More than 1,800 students, three colleges offering nine graduate degree programs in medicine and health sciences Runs a clinic providing comprehensive family medical services Previous Environment & Existing Applications NetApp; Symantec Backup Exec Microsoft SQL Server, Microsoft Exchange, Microsoft SharePoint, McKesson MED3OOO, Perceptive Software, Datatel, Cherwell, Microsoft streaming media Company Challenges: Demand for new services driving 30 percent annual data growth Limited storage capacity and reliability delaying business initiatives Competition: NetApp and Dell Compellent EMC Solution & Important Benefits to Customer: EMC VNX2 unified storage, EMC FAST Suite, EMC Avamar, EMC Data Domain, EMC Data Domain Boost, EMC AppSync, EMC RecoverPoint, VMware vSphere, VMware vCenter SRM, VMware vCloud Suite, VMware Horizon View Provided ability to offer ITaaS Enabled new services to be brought online faster Increased performance and efficiency Results: Reduced latency of virtualized workloads from 15 to two milliseconds Saved $394,000 in total cost of ownership Decreased disk drive and power usage by 50 percent each Achieved a 35 percent block deduplication rate—a 15 percent improvement Managed 70 to 80 percent of overall I/O workload with flash drives, representing less than one percent of total capacity Accelerated service provisioning from weeks to hours Transitioned from weekly and bi-weekly backups to daily full backups Quotes: “EMC was the clear leader in innovative storage and data protection technology and was also the only company that ran a performance assessment across our entire environment. EMC spent an impressive amount of time working with us to understand our business and technical objectives. We just didn't see that from the other vendors.” –Keith Grey, Director of Infrastructure “We regularly had latency of 10 to 15 milliseconds before. With VNX2, latency is just two or three milliseconds, which means a much better response time for students streaming lecture playback and clinicians accessing patient charts from the EMR.” –Bill Morton, Senior Infrastructure Engineer “We would have spent $330,000 on upgrading expensive NetApp drives to meet our performance and capacity needs, but the VNX2 made that unnecessary. Over three years, we calculated $394,000 in TCO savings by doing a forklift replacement with EMC.” –Keith Grey, Director of Infrastructure "In the physical world, it would take weeks or months to deploy new services. With our cloud and VNX2, we can provision new services within hours. This is essential for delivering the latest capabilities as DMU continues to advance its educational and clinical programs.” –Keith Grey, Director of Infrastructure “With the increased reliability of VNX2 and strong data protection of Avamar and Data Domain, IT is providing much more value by ensuring consistent availability of critical services to DMU's academic and clinical communities.” – Keith Grey, Director of Infrastructure

25 EnVista Leading supply chain consulting and IT firm powers performance spikes with VNX2 Challenges Unexpected performance peaks Significant data growth Solutions EMC VNX2 unified storage EMC FAST Suite EMC AVAMAR, Data Domain Applications VMware Oracle Microsoft Exchange Microsoft CRM “Our VNX5400 today is a 48-terabyte unit. Two percent of that storage space is Flash. The really amazing thing to us is the fact that 80% of our IO is handled by that two percent of the total storage space available. “ DAVID ECKEL Managing Partner Results 2% of storage capacity is Flash and handles 80% of IO VNX2 makes it simple to scale and block deduplication reduces the overall footprint Customer Video: collateral/demos/microsites/mediaplayer-video/envista-emc-vnx.htm

26 AVP Technology Services
Healthcare Realty Price/Performance optimized with new VNX Challenges Two legacy VNX arrays deployed at primary and DR facilities were becoming outdated Looking for increased agility and performance at a reduced cost Need to keep up with data growth and virtualized apps Solutions EMC VNX2 unified storage Data Domain, Avamar FAST Suite Block deduplication Applications VMware vSphere Microsoft SQL, Sharepoint, Exchange ROBERT DILLARD AVP Technology Services “The VNX2 improvements are dramatic. It will enable us to take our SQL to a whole new level. Additionally, block deduplication will reduce the amount of capital we spend on acquiring & maintaining our storage arrays.” Results MCx & new FAST Cache capabilities improved SQL performance 30% block deduplication rates will reduce storage CapEx Multi-Core RAID provided agility to move drives within the array Able to deliver value to the business in a cost-effective manner Customer Video: new-emc-vnx.htm Quotes: Robert Dillard - AVP Technology Services With the new VNX series with MCX, the improvements are dramatic. It will enable us to take our SQL to a whole new level. Additionally, block deduplication will be able to reduce the amount of capital we spend on acquiring and maintaining our storage arrays. From a price performance standpoint, the new VNX continues to improve on the trend that really we have seen over the course of our history and using EMC products. EMC continues to bring more value for less cost to us as the customer. One reason why we choose to partner with EMC is the nature of the integrated suite that EMC can bring to the table that allows us to meet the business needs of Healthcare Realty. Because, for us, it’s all about delivering value to the business and doing it in a very fiscally responsible manner. We have been so pleased with the performance of the New VNX in our testing that we are actively looking at and engaged right now with our partner to purchase two new VNX arrays.

27 Health Sciences North EMC solves Big Data challenges, helps HSN advance patient care Challenges Massive data growth driven by rapid EMR adoption and more sophisticated clinical procedures. Declining storage performance and capacity Backups taking up to 72 hours to complete Solutions EMC VNX2 unified storage EMC FAST Suite EMC Isilon EMC Data Domain EMC Data Protection Suite Applications MEDITECH, Elektra MOSAIQ, Microsoft Exchange, Microsoft SQL Server, Microsoft SharePoint, Oracle PATRICK HARKINS IT Director “With VNX2, heat maps of our disk performance went from mostly red to all green. VNX2 has the horsepower to handle anything we throw at it. That means we can roll out new services faster and help clinicians respond more quickly to patients.” Results Accelerated CT scan reports from two days to 15 minutes Decreased volume of trouble calls as performance increased Improved medical retrieval times by 33 percent Reduced backup times from 72 hours to less than 24 hours Customer Profile: profiles/h13948-cp-health-sciences-north.pdf Company background: A network of integrated facilities delivering the highest quality patient care, research, and teaching in northern and eastern Ontario. Comprised of regional health centers, clinics, and educational institutions Offers programs and services spanning prevention, diagnosis, treatment, and care in the areas of cardiac care, oncology, nephrology, trauma, and rehabilitation. Previous Environment & Existing Applications EMC CX480, tape-based Bridgehead solution MEDITECH, Elekta MOSAIQ, Microsoft Exchange, Microsoft SQL Server, Microsoft SharePoint, Oracle Company Challenges: Massive data growth driven by rapid EMR adoption and more sophisticated clinical procedures Declining storage performance and capacity Backups taking up to 72 hours to complete Competition: n/a EMC Solution: EMC VNX2, EMC Isilon, EMC Data Domain, VMware vSphere Results: Accelerated CT scan reports from two days to 15 minutes Decreased volume of trouble calls as performance increased Improved medical image retrieval times by 33 percent Reduced backups from 72 hours to less than 24 hours Quotes: “With VNX2, heat maps of our disk performance went from mostly red to all green. VNX2 has the horsepower to handle anything we throw at it. That means we can roll out new services faster and help clinicians respond more quickly to patients.” –Patrick Harkins, IT Director “We always bought expensive disk for critical applications like MEDITECH and Exchange. Now, FAST VP moves data between our high-end flash and less costly storage tiers.” –Patrick Harkins, IT Director “With Isilon's scalability, we’ll be able to go nearly 20 years without migrating to a new platform. That saves us two FTEs every five years working six months on a migration..” –Patrick Harkins, IT Director “We've seen a huge improvement in backup performance and stability with Data Domain. Our VMware farm used to take more than 24 hours to back up. Now we do it in two to three hours." “By getting a 155:1 compression rate with Data Domain, we've easily avoided hundreds of thousands of dollars in disk expenses.” –Patrick Harkins, IT Director

28 Human Kinetics Publishers
EMC VNX2 unified storage powers rapidly growing digital publishing business Challenges Aging SAN was limiting virtualization and application deployment Fragmentation of SAN and NAS resources created management inefficiencies Solutions EMC VNX2 unified storage EMC FAST Suite VMware vSphere and vCenter Operations Management Suite Applications Microsoft SQL Server Microsoft Exchange Microsoft Windows OS Results Saved 40 percent yearly on CapEx and OpEx Provided significant performance improvements with minimal investment in flash storage Enabled more efficient storage management via ‘single pane of glass’ management Enabled easier expansion and management of virtual environment BRAD TRANKINA Assistant Director of Technology “Ultimately, VNX2 was an easy choice. Because of our long-term successful partnership with EMC, we knew we could get best-in-breed performance, scalability, and reliability from a vendor we trust.” Customer Profile: human-kinetics.pdf Press Release: n/a Company background: A well-known publisher specializing in the physical activity field Publications include textbooks and academic journals, consumer books, online courses, software, and audio-visual products for athletes, students, and professionals in the training, physical rehabilitation, and nutrition fields Based in Champaign, Illinois, with subsidiaries in Australia, Canada, and the U.K. Worldwide revenues of $37 million and more than 300 employees Previous Environment & Existing Applications Fragmented SAN and NAS resources Microsoft SQL Server, Microsoft Exchange, Microsoft Windows OS Company Challenges: Aging SAN was limiting virtualization and application deployment Fragmentation of SAN and NAS resources created management inefficiencies Competition: NetApp, Compellent, Nimble, Dell EMC Solution & Important Benefits to Customer: EMC VNX2 unified storage, EMC FAST Suite, VMware vSphere, VMware vCenter Operations Management Suite Agility Storage management efficiency Improved storage performance Results: Saved 40 percent yearly on CapEx and OpEx Provided significant performance improvements with minimal investment in flash storage Enabled more efficient storage management via 'single pane of glass' management Enabled easier expansion and management of virtual environment Quotes: “We expect up to a three-fold or four-fold performance gain from virtualizing the SQL clusters, as well as big improvements in manageability through the integration between VNX2 and vSphere. The ability to control the storage platform within the vCenter management console is a powerful benefit that none of the other vendors offered.” –Brad Trankina, Assistant Director of Technology “The savings we will realize from the new storage environment will provide us with the ability to acquire new titles, pursue new digital formats and technologies, or to acquire another company.” –Brad Trankina, Assistant Director of Technology "The increase in IOPS is phenomenal. Just three flash drives are delivering half the IOPS of the whole system. With the old SAN, we would have had to spend twice the amount on storage to get near the performance and capacity we have now with the VNX2. Now, we're able to reduce the number of drives we need and focus more on capacity and the most effective drive mix for our operation.” –Brad Trankina, Assistant Director of Technology “Without a completely reliable storage infrastructure, our business would grind to a halt. We wouldn't be able to create any new content nor access any content created within the last 18 months or so, and sales would be seriously impacted. But we are completely confident that we can rely on EMC and trust our most core applications to VNX2.” –Brad Trankina, Assistant Director of Technology “The digital side of our business is booming. In the coming years, we expect up to 30 percent yearly growth in demand for e-book sales, for instance. We chose VNX2 because we know it will meet our performance needs well into the future as our business continues to thrive and change.” –Brad Trankina, Assistant Director of Technology

29 Health Sciences North EMC solves Big Data challenges, helps HSN advance patient care Challenges Massive data growth driven by rapid EMR adoption and more sophisticated clinical procedures. Declining storage performance and capacity Backups taking up to 72 hours to complete Solutions EMC VNX2 unified storage EMC FAST Suite EMC Isilon EMC Data Domain EMC Data Protection Suite Applications MEDITECH, Elektra MOSAIQ, Microsoft Exchange, Microsoft SQL Server, Microsoft SharePoint, Oracle PATRICK HARKINS IT Director “With VNX2, heat maps of our disk performance went from mostly red to all green. VNX2 has the horsepower to handle anything we throw at it. That means we can roll out new services faster and help clinicians respond more quickly to patients.” Results Accelerated CT scan reports from two days to 15 minutes Decreased volume of trouble calls as performance increased Improved medical retrieval times by 33 percent Reduced backup times from 72 hours to less than 24 hours Customer Profile: profiles/h13948-cp-health-sciences-north.pdf Customer Video: ?? Press Release: ?? Case Study: ?? Company background: A network of integrated facilities delivering the highest quality patient care, research, and teaching in northern and eastern Ontario. Comprised of regional health centers, clinics, and educational institutions Offers programs and services spanning prevention, diagnosis, treatment, and care in the areas of cardiac care, oncology, nephrology, trauma, and rehabilitation. Previous Environment & Existing Applications EMC CX480, tape-based Bridgehead solution MEDITECH, Elekta MOSAIQ, Microsoft Exchange, Microsoft SQL Server, Microsoft SharePoint, Oracle Company Challenges: Massive data growth driven by rapid EMR adoption and more sophisticated clinical procedures Declining storage performance and capacity Backups taking up to 72 hours to complete Competition: n/a EMC Solution: EMC VNX2, EMC Isilon, EMC Data Domain, VMware vSphere Results: Accelerated CT scan reports from two days to 15 minutes Decreased volume of trouble calls as performance increased Improved medical image retrieval times by 33 percent Reduced backups from 72 hours to less than 24 hours Quotes: “With VNX2, heat maps of our disk performance went from mostly red to all green. VNX2 has the horsepower to handle anything we throw at it. That means we can roll out new services faster and help clinicians respond more quickly to patients.” –Patrick Harkins, IT Director “We always bought expensive disk for critical applications like MEDITECH and Exchange. Now, FAST VP moves data between our high-end flash and less costly storage tiers.” –Patrick Harkins, IT Director “With Isilon's scalability, we’ll be able to go nearly 20 years without migrating to a new platform. That saves us two FTEs every five years working six months on a migration..” –Patrick Harkins, IT Director “We've seen a huge improvement in backup performance and stability with Data Domain. Our VMware farm used to take more than 24 hours to back up. Now we do it in two to three hours." “By getting a 155:1 compression rate with Data Domain, we've easily avoided hundreds of thousands of dollars in disk expenses.” –Patrick Harkins, IT Director

30 Industrial Machine Supplier
EMC solutions speed operations and remove barriers to growth Business Challenges Existing storage was a barrier to growth as the company was poised for major business expansion Sluggish desktop performance slowed warehouse response times and frustrated workers Storage unable to scale without huge expense Solutions EMC VNX2 unified storage EMC FAST Suite EMC RecoverPoint VMware Horizon (with View) Applications SAP, Microsoft Exchange, UPS ConnectShip, Kardex “With VNX2 as the backbone, we’re moving products faster through our warehouse to the customers. That’s critical to our revenue stream.” Results Delivered virtual desktops at data center speeds, accelerating warehouse operations Enabled ongoing business expansion Reduced desktop rebuild time from five hours to 15 seconds, improving employee productivity Avoided downtime potentially costing $250,000 per hour IT MANAGER Customer Profile: industrial-machine-supplier-cp.pdf Company background: A leading marketer of machinery for road construction and road rehabilitation, as well as plants for mining and processing minerals Provides nationwide sales and service for its advanced lines of asphalt reclaiming/recycling equipment, concrete and asphalt pavers, soil compactors, and surface mining equipment Previous Environment & Existing Applications EqualLogic storage SAP, Microsoft Exchange, UPS ConnectShip, Kardex Company Challenges: Existing storage was a barrier to growth as the company was poised for major business expansion Sluggish desktop performance slowed warehouse response times and frustrated workers Storage unable to scale without huge expense Competition: n/a EMC Solution & Important Benefits to Customer: EMC VNX unified storage, EMC FAST Suite EMC RecoverPoint, VMware Horizon (with View) Increased revenue stream Improved productivity Reduced costs Results: Delivered virtual desktops at data center speeds, accelerating warehouse operations Enabled ongoing business expansion by scaling from 40 to 90 virtual desktops Reduced desktop rebuild time from five hours to 15 seconds, improving employee productivity Avoided downtime potentially costing $250,000 per hour Quotes: “The VNX2 performance has been phenomenal. With flash and MCx multi-core optimization, the system churns out plenty of IOPS for all of our virtual desktops, including those that get pounded the most.” –IT Manager “User satisfaction is like night and day. Instead of complaining, people say how snappy the desktops are. With VNX2 as the backbone, we’re moving products faster through our warehouse to the customers. That’s critical to our revenue stream.” –IT Manager “We can scale up virtual desktops at will, and deliver services at lightning-fast speed. We're blown away by what VNX2 can do. It keeps opening up new doors for ways to support our employees.” –IT Manager “With VNX2, we can set up people to work anywhere on any device they choose without stressing IT. If they want to use an iPad, VNX2 lets us provide full desktop resources to them at data center speeds no matter where they are. That's especially important to our sales people so they can respond faster to sales opportunities.” –IT Manager “We continue to invest in EMC because we trust them as a partner. Through our relationship with EMC and VMware, I can always reach out to get expert knowledge and support. It's a real comfort knowing we have access to resources that can address our needs as they evolve.” –IT Manager

31 Senior Manager, Systems Engineering
E*TRADE EMC VNX and FLASH 1st deliver 4x more performance Challenges High performance storage and application requirements for banking and trading needs Solution to reduce storage cost and provide more efficiency Data availability, support, and reliability critical to business Solutions EMC VNX2 unified storage FAST Suite Block deduplication Applications VMware vSphere VMware Horizon View VDI Data warehousing, analytics, and trading applications RUSS NORMAN Senior Manager, Systems Engineering “VNX2 with MCx is running our data warehousing, which requires high performance. The new VNX enables E*TRADE to adopt a hybrid flash environment into our storage infrastructure for our most business critical workloads.” Customer Video: Quote: Russ Norman, Senior Manager, Systems Engineering “E*TRADE provides easy-to-use online brokerage, investing and related banking solutions at a competitive price to individual retail investors. Our IT infrastructure is critical to our business—powering our banking and trading applications. The new VNX Series, with MCx software, is running our data warehousing and decision support for these applications, which require very high performance and the ability to move lots of data—quickly and reliably and efficiently. The new VNX is enabling E*TRADE to adopt a hybrid flash environment into our storage infrastructure for our most business critical workloads.” Results 4X performance improvement over legacy VNX system Delivers low latency and high performance for data warehousing and decision support applications Flexibility to move data—quickly and reliably and efficiently FLASH 1st improves VDI performance and boot storm protection

32 KVC Health Systems EMC VNX5400 unified storage helps provider speed delivery of vital child services Business Challenges Consolidation led to the addition of eight new offices in 6 months and an increase from 2000 children to 4000 children served. Increased load led to system bottlenecks, impacting the time caseworkers could spend on children Existing storage capacity could not support increased caseload Solutions EMC VNX unified storage EMC FAST Suite VMware vSphere Applications Citrix XenApp Microsoft SQL Server, Microsoft Exchange, Microsoft SharePoint, Netsmart myAvatar ANTHONY GUSSIO Network Engineer “I don't have to worry if an application gets really busy because FAST VP automatically moves data from SATA into flash and keeps everything hopping.” Results Improved overall application performance by 60 percent, increasing time spent on serving children Sped large report generation time from four hours to one hour Shrunk storage rack height by 75 percent and cut power consumption in half, reducing costs Enabled reliable delivery of child support services Customer Profile: kvc-health-systems.pdf Customer Blog: vital-services-children-faster-emc/ Company background: A private, nonprofit provider of medical and behavioral healthcare, social services, and education for children and families Recognized by the Annie E. Casey Foundation as one of four national best- practice organizations in child welfare Serves thousands of children and families across the U.S. Previous Environment & Existing Applications n/a Citrix XenApp, Microsoft SQL Server, Microsoft Exchange, Microsoft SharePoint, Netsmart myAvatar Company Challenges: Consolidation led to the addition of seven new offices in 18 months and XX more cases Increased load led to system bottlenecks, impacting the time caseworkers could spend on children Existing storage capacity could not support increased caseload Competition: NetApp EMC Solution & Important Benefits to Customer: EMC VNX unified storage, EMC FAST Suite, VMware vSphere Reduced costs Reliable delivery of child support services Results: Improved overall application performance by 60 percent, increasing time spent on serving children Sped large report generation time from four hours to one hour Shrunk storage rack height by 75 percent and cut power consumption in half, reducing costs Quotes: “As mandated by the state, we only have four hours to place children in new homes after receiving a request. By speeding up access to applications, our caseworkers spend less time on data entry and instead can focus more on figuring out what the kids need.” –Christopher Campbell, IT Director “We need our SQL Server applications to run at top speed all the time, and that's where MCx and flash really add value. I don't have to worry if an application gets really busy because FAST VP automatically moves data from SATA into flash and keeps everything hopping.” –Anthony Gussio, Network Engineer “Other vendors had all-flash performance systems or general capacity systems, but VNX gave us both in one solution. When we looked at performance, scalability, and ease of management, VNX provided the best bang for our buck.” –Anthony Gussio, Network Engineer “We never have to worry about VNX. It just works. With our caseload continuing to grow, system reliability is one of the most important ways IT helps fulfill KVC's mission. It is critical to caseworkers getting the reports and data they need quickly. That way, they can spend time doing what they do best, which is working with the kids.” –Christopher Campbell, IT Director

33 The Motley Fool New EMC VNX unified storage drives critical Web and Business Intelligence applications Challenges Storage and compute power had both reached capacity Pressure to deliver new applications and new features to the website quickly to keep business growing Web applications critical to business require high availability Solutions EMC VNX2 & VNXe unified storage EMC FAST Suite EMC VMAX enterprise storage Applications VMware Web applications Business intelligence applications BRANDON RAGAN Lead Systems Engineer “One of the key reasons that we chose EMC for our solutions is the tight integration among EMC, VMware, and Cisco. We know that there is testing behind the scenes. When we put our applications in production, we can trust the reliability of the system.” Customer Video: video/the-motley-fool-next-generation-emc-vnx-website-uptime.htm Results Enabled double the storage & improved performance with half the footprint Saved storage via block-level deduplication Provided improved reliability and faster infrastructure delivery

34 Navis VNX2 increases performance for engineering applications
Challenges Automation internet of things Deliver an infrastructure for engineers to use for development Solutions VNX2 unified storage FAST Suite Applications VMware Oracle Custom applications around software engineering lifecycle “ We don’t need a full flash footprint. We recognize that there is a lot of block and file IO out there that aren’t flash necessary.” Results File operations allowed to build products 6x faster, which resulted in build times reducing from six hours to one hour Leveraging flash increased IOPS by 40x for applications Customer Video: collateral/demos/microsites/mediaplayer-video/navis-emc-vnx.htm DAVE MCCANDLES Vice President, IT

35 Information Architect
NC State University EMC VNX private cloud helps NC State scale growth Challenges Growing enrollment, exponential growth in edge devices Statewide budget restrictions Fragmented servers in IT core and edge applications Complex interactions of multi-vendor systems Solutions EMC VNX unified storage EMC FAST Suite VMware vCloud Suite VMware vSphere Applications Oracle, Microsoft SQL Server Microsoft Windows, Solaris, Linux operating systems PATRICK WILLIAMS Information Architect “We’re saving at least $200,000 by consolidating our complex, multi-source authentication systems onto an EMC VNX private cloud.” Results Reduced management time by 32 hours per month Eliminated hundreds of servers Extended I/O capacity by 20 percent Saved $200,000 via authentication consolidation Customer Profile: carolina-state-university.pdf Press Release: n/a Company background: The largest and one of the oldest universities in the Carolinas Founded in 1887, NC State forms one of the corners of the North Carolina Research Triangle Hosts about 34,000 full-time students, and offers more than 110 bachelors' degrees in fields such as engineering, agriculture, life sciences, and textiles Previous Environment & Existing Applications n/a Oracle, Microsoft SQL Server Company Challenges: Growing enrollment, exponential growth in edge devices Statewide budget restrictions Fragmented servers in IT core and edge applications Complex interactions of multi-vendor systems Competition: n/a EMC Solution & Important Benefits to Customer: EMC VNX unified storage, EMC FAST Suite, VMware vCloud Suite, VMware vSphere Enabled cost savings Reduced management time Results: Reduced management time by 32 hours per month Eliminated hundreds of servers Extended I/O capacity by 20 percent Saved $200,000 via authentication consolidation Quotes: “FAST Cache has saved us the cost of an additional array. And FAST VP and auto-tiering are saving me about eight to ten hours a week of the manual load balancing I used to do for the lower-tier pools.” –Patrick Williams, Information Architect “We’ve already freed up capacity to do new application development. For instance, we now have a university-wide asset management system that tracks every asset valued over $5,000. And we’re on the way to bringing up Oracle Identity Manager. This will help simplify users’ sign-on processes.” – Patrick Williams, Information Architect “If you look at the entire picture, There are hundreds of servers, physical IT resources that won’t have to be maintained because they are consolidated onto the new infrastructure. At the same, the University will be able to deploy more applications that can help students and other users be as productive as possible because they can get their IT services through a virtualized infrastructure.” –Patrick Williams, Information Architect

36 Network Administrator
OmegaFi New EMC VNX storage series drives performance, provides availability, delivers cost savings Challenges Rapid business expansion Initiative to reduce costs with virtualized desktops Solutions EMC VNX unified storage EMC RecoverPoint VMware vSphere VMware Horizon (with View) Applications Microsoft SQL Server, Microsoft Exchange OmegaFi web-based applications, CIFS/NFS Results Saved nearly one terabyte of storage Recomposed 60 virtual desktops in 20 minutes Completed reboots of virtualized Microsoft SQL Server in 45 seconds versus 15 to 20 minutes Reduced storage maintenance downtime GEORGE ELLISTON Network Administrator “We’re getting some great deduplication rates on our block storage. I’ve saved nearly a terabyte on one storage pool and that translates to big cost savings.” Customer Profile: omegafi.pdf Customer Video: collateral/demos/microsites/mediaplayer-video/omega-financial-emc- vnx.htm Company background: https://www.omegafi.com/apps/home/site/about/ Provides thousands of U.S. fraternities and sororities with online operational support, business process, and data analytics solutions, as well as consulting services National and chapter organizations use OmegaFi solutions to bill and collect dues, manage rosters and records, pay bills and salaries, and communicate with members and alumni Previous Environment & Existing Applications EMC VNX unified storage Microsoft SQL Server, Microsoft Exchange, OmegaFi web-based applications, CIFS/NFS Company Challenges: Rapid business expansion Initiative to reduce costs with virtualized desktops Competition: n/a EMC Solution & Important Benefits to Customer: EMC VNX unified storage, EMC RecoverPoint, VMware vSphere, VMware Horizon (with View) Enabled smooth business expansion Improved performance Provided more efficient administration Results: Saved nearly one terabyte of storage Recomposed 60 virtual desktops in 20 minutes Completed reboots of virtualized Microsoft SQL Server in 45 seconds versus 15 to 20 minutes Reduced storage maintenance downtime Quotes: “When we needed more storage, it was a no-brainer for us to stick with EMC and choose the new VNX because of technologies like FAST Cache, data deduplication, and MCx. VNX is extremely reliable and resilient even as we keep upping the workloads.” –George Elliston, Network Administrator “I think very highly of EMC. Its customer support is much better than what we’ve seen from other vendors. And EMC shares the same commitment to customer service that we do. That's the kind of partner we need to help continue our success.” –George Elliston, Network Administrator “We’re getting some great deduplication rates on our block storage. I’ve saved nearly a terabyte on one storage pool and that translates to big cost savings.” –George Elliston, Network Administrator “While the users love the flexibility of virtual desktops, there's no doubt the performance boost we get from VNX has helped make deployment more successful. The virtual desktops are very snappy for the users.” –George Elliston, Network Administrator “We’ve never had any major issues with new VNX or its predecessor. It’s a highly redundant infrastructure that keeps on running. I could unplug half a storage rack or Fibre Channel switch and no one would know. With our SQL databases running the core of our business, that’s a huge value point.” –George Elliston, Network Administrator

37 Real People Financial firm keeps speed alive with next-generation VNX
Challenges Significant data growth Improve application performance and response time Reduce cost per IO with rapid data growth Solutions EMC VNX2 unified storage FAST Suite Block Deduplication Applications Microsoft Hyper-V Microsoft SQL Results 4x performance improvement with MCx Tight integration with Microsoft Provides performance and capacity at a reduced cost ALBERTUS MARITZ Customer Engineer “We ran a Microsoft SQL Server-based monthly financial reporting process. The result was a 100% increase in speed—we were able to complete our reporting process 2 hours faster than in the past!” Customer Video: people-emc-vnx.htm

38 Salem State University
EMC VNX unified storage and VMware handle growth in students, facilities, and applications Challenges Substantial growth in students, devices, applications, and facilities Existing storage system could not keep up with increased workloads or adequately support mission-critical Oracle and Microsoft applications Solutions EMC VNX unified storage EMC FAST Suite EMC Storage Analytics for VNX VMware vSphere VMware vCenter Operations Management Suite Applications PeopleSoft, Oracle, Microsoft Exchange, Microsoft SQL Server DAVOR BLAZEVIC Data Center Architect “Before VNX, we were experiencing disk IO latency, delays, and disk busy problems due to our NetApp storage. Those issues have been completely eliminated with VNX.” Results Improved availability and performance for mission-critical Oracle environment Provided agility and improved performance for Microsoft Exchange and Microsoft SQL Server Improved efficiency via support for NFS, faster provisioning and cloning, fully automated storage tiering, and realtime analytics Customer Profile: university.pdf Customer Video: state-university-transforming-it-emc.htm Press Release: n/a Company background: One of Massachusetts’ largest state universities, hosting nearly 10,000 students with five campuses on 115 acres Founded in 1864 Officially designated a university in 2010 and today maintains active academic partnerships with colleges and universities around the world, including China, Japan, the Middle East, and Latin America Previous Environment & Existing Applications NetApp storage PeopleSoft, Oracle, Microsoft Exchange, Microsoft SQL Server Company Challenges: Substantial growth in students, devices, applications, and facilities Existing storage system could not keep up with increased workloads or adequately support mission-critical Oracle and Microsoft environments Competition: n/a EMC Solution: EMC VNX unified storage, EMC FAST Suite, EMC Storage Analytics for VNX, VMware vSphere, VMware vCenter Operations Management Suite Results: Improved availability and performance for mission-critical Oracle environment Provided agility and improved performance for Microsoft Exchange and Microsoft SQL Server Improved efficiency via support for NFS, faster provisioning and cloning, fully automated storage tiering, and realtime analytics Quotes: “Before VNX, we were experiencing disk IO latency, delays, and disk busy problems due to our NetApp storage. Those issues have been completely eliminated with VNX. And when Oracle does need higher performance, VNX is able to take that load and handle that performance really quickly, utilizing flash drives to deliver it in a timely manner.” –Davor Blazevic, Data Center Architect “With VNX we’ve seen reduced I/O utilization and, thanks to the FAST Suite, we’ve seen a decrease in latency and great performance improvements on Exchange. We are seeing a better and quicker response rate of the Exchange environment as a whole.” –Davor Blazevic, Data Center Architect “VNX has reduced my workload significantly. And thanks to the quick ability to provision virtual machines and data stores and spin up applications, I am able to spend more time focusing on the future strategies that are coming our way five years from now, as opposed to dealing with problems that are coming my way tomorrow or today.” –Davor Blazevic, Data Center Architect

39 Southeastern Container
New EMC VNX2 unified storage improves performance of critical Microsoft Dynamics system Challenges Existing storage was near capacity New storage infrastructure was needed to support virtualization and provide increased performance for Microsoft Dynamics and other critical applications Solutions EMC VNX2 unified storage EMC FAST Suite EMC RecoverPoint VMware vSphere Applications Microsoft Dynamics EX, Microsoft SQL Server, Microsoft SharePoint, Microsoft Exchange Results Reduced storage costs by 20 percent while doubling capacity Provided three to five times performance improvement for Microsoft Dynamics Enhanced data protection and DR capabilities through replication and deduplication Enabled lean IT staff to efficiently support 800 users MEREL JOHNSON Systems Engineer “Ask anyone in IT, and they'll tell you that we are always trying to increase capacity, increase performance, and decrease costs. With the VNX2 platforms, we've achieved all of those goals.” Customer Profile: southeastern-container.pdf Customer Video:http://www.emc.com/collateral/demos/microsites/mediaplayer- video/next-generation-emc-vnx-virtualized-microsoft-applications.htm Press Release: n/a Company background: Formed in 1982 under the ownership of a group of Coca-Cola bottling companies Ten manufacturing locations in nine states Produces plastic bottles to meet the packaging needs of its bottling customers Operates as a manufacturing cooperative, supplying bottles to Coca-Cola bottling plants in 32 states and three Canadian provinces More than 900 employees Based in Enka, North Carolina Previous Environment & Existing Applications EMC unified storage Microsoft Dynamics EX, Microsoft SQL Server, Microsoft SharePoint, Microsoft Exchange Company Challenges: Existing storage was near capacity New storage infrastructure was needed to support virtualization and provide increased performance for Microsoft Dynamics and other critical applications Competition: Hitachi, Dell, Nimble, and NetApp EMC Solution & Important Benefits to Customer: EMC VNX2 unified storage, EMC FAST Suite, EMC RecoverPoint, VMware vSphere, VMware vCenter Operations Management Suite Increased performance Reduced costs Improved DR capabilities Results: Reduced storage costs by 20 percent while doubling capacity Provided three to five times performance improvement for Microsoft Dynamics Enhanced data protection and DR capabilities through replication and deduplication Enabled lean IT staff to efficiently support 800 users  Quotes: “We're seeing great improvements  in Dynamics' performance with VNX2. Our end users can retrieve the data and generate the reports they need much faster. With MCx and the FAST Suite, we've been able to configure the VNX platforms in a manner that gives us all the IOPS we need running on flash drives when we need them, but without having to go to the expense of deploying all-flash arrays. It's the performance we need at a cost that meets our budget."  –Merel Johnson, Systems Engineer “The advanced features in the new VNX2 platform, such as block deduplication, flash optimization, and five times the IOPs of the previous VNX, are precisely what we need to support Dynamics and our other critical applications into the future.” –Merel Johnson, Systems Engineer “We keep coming back to EMC storage technology because it truly is best of breed. The enterprise-class tiering capabilities, increased capacity and performance at a lower cost, and the enhanced productivity through simplified management are our best indicators that we're working, once again, with the clear industry leader in storage systems.” –Merel Johnson, Systems Engineer

40 Director of Enterprise Systems
Speedy Cash EMC VNX + VPLEX for 24/7 availability Challenges 35%-40% YOY growth Need for 24/7 availability Improve SQL response times Solutions EMC next generation VNX EMC FAST Suite EMC VPLEX EMC Avamar Applications VMware Microsoft SQL Microsoft Exchange Microsoft SharePoint DAVID LORG Director of Enterprise Systems “Using the VNX with FAST has benefitted our development teams a lot. What used to take between six to eight hours has now been cut in half.” Results Scalability and flexibility to support hard to plan for growth all through one management console VNX2+ VPLEX have reduced migration time from days to hours SQL performance has improved by 20% Customer Video: collateral/demos/microsites/mediaplayer-video/speedy-cash-tiger-financial- emc-vnx-vplex.htm

41 StoneRiver Risk and Compliance
EMC VNX performance and efficiency streamline mergers and support rapid business growth Challenges Acquisition strategy driving rapid data growth Regulatory changes requiring new compliance solutions Solutions EMC VNX unified storage EMC Data Domain VMware vSphere Applications Microsoft SQL Server, Microsoft SharePoint, Microsoft Dynamics GP, Microsoft Dynamics SL, Oracle Database, Pivotal Greenplum Results Accelerated merging of workloads and data from new acquisitions Increased workload performance by 50 to 60 percent Reduced time to deploy servers from weeks to minutes Improved Oracle RMAN backups from five hours to 15 to 30 minutes JEFF READEL Manager of IT and Infrastructure “Compared to NetApp, VNX increased the speed of developers' code build process by 38 percent. That reduces their development cycles and ultimately means we can get new solutions to market faster.” Customer Profile: stoneriver-risk-compliance.pdf Customer Blog: compliance-trusts-heart-soul-business-vnx/ Customer Video: collateral/demos/microsites/mediaplayer-video/stoneriver-risk-compliance- emc-vnx.htm Company background: Provides insurance and financial firms with a comprehensive portfolio of technology solutions and services that enable strong compliance, reduce risk exposure, and enhance social and digital marketing Serves more than 1,100 clients, including the top 100 financial services firms and more than 3.4 million users Previous Environment & Existing Applications NetApp storage Microsoft SQL Server, Microsoft SharePoint, Microsoft Dynamics GP, Microsoft Dynamics SL, Oracle Database, Pivotal Greenplum Company Challenges: Acquisition strategy driving rapid data growth Regulatory changes requiring new compliance solutions Competition: n/a EMC Solution & Important Benefits to Customer: EMC VNX unified storage, EMC Data Domain, VMware vSphere Helped developers deliver new customer solutions faster Enabled IT respond more quickly and efficiently to business demands Improved availability of client services Results: Accelerated merging of workloads and data from new acquisitions Increased workload performance by 50 to 60 percent Reduced time to deploy servers from weeks to minutes Improved Oracle RMAN backups from five hours to 15 to 30 minutes Quotes: “VNX offered more flexibility to expand and grow than NetApp. We also never had reliability issues with our other EMC systems, so that increased our confidence in VNX.” –Jeff Readel, Manager of IT and Infrastructure “Storage utilization before was typically 40 to 60 percent. Even with increased I/O demand and larger data sets, we're getting 15 to 25 percent utilization with VNX technologies like the MCx multicore architecture and FAST Cache. That gives us more flexibility to integrate workloads from new acquisitions.” – Jeff Readel, Manager of IT and Infrastructure "Since deploying the new VNX, we now have 60 to 70 percent more storage capacity in one-third of the space of NetApp." –Jeff Readel, Manager of IT and Infrastructure “Oracle and SQL Server databases are the heart and soul of our compliance solutions. Storage performance problems make it difficult to access data, which is unacceptable when it comes to serving clients. Since moving to VNX, performance has increased 50 to 60 percent for most workloads even as we handle fast-growing data volumes and expand our customer base. We also have had zero downtime.” –Jeff Readel, Manager of IT and Infrastructure “Acquiring and setting up physical servers used to take weeks. Today, we can spin up a virtual machine in 15 to 20 minutes.” –Jeff Readel, Manager of IT and Infrastructure

42 University of Lausanne
New VNX for Microsoft Applications Challenges Increased speed for Hyper-V environment Improve application performance and response time Solutions EMC VNX2 unified storage Block Deduplication FAST Suite Applications VMware Microsoft SQL Oracle SAP Results VM migration time reduced by 80% Clone and VM creation reduced from 10 minutes to seconds Anticipated reduction of capital expenditures Increased performance for mission critical application CHRISTOPHER MARBACHER System Administrator “We are fully satisfied with the VAAI support in the new VNX. Previously it took up to an hour to migrate VM’s using vMotion, now it’s under 10 minutes.” Company Video: lead/vnx/index.htm

43 Large, Southern Law Firm
New EMC VNX supports Microsoft environment with performance and agility Challenges Architecture not scalable for data growth Need for high performance to support 95 percent virtualized environment, including virtual end user computing Need for agility to better serve clients Solutions EMC VNX2 unified storage EMC FAST Suite VMware VMware Horizon View Applications Microsoft Exchange Microsoft SharePoint Microsoft SQL Server Results Provided 4x performance improvement Supported Microsoft applications with the performance and agility necessary to better service clients Enabled both block and file (CIFS) data to be stored TODD W. Engineering Manager “We count on EMC to be able to provide the performance that we need for the multiple applications within our environment.” Customer Video: video/large-microsoft-shop-next-generation-emc-vnx.htm

44 Director Data Center Practice
Partner New VNX Improves VSPEX Nexus IS Challenge Building converged infrastructure solutions to fit customer needs Integration with virtualization, network, and application layer Satisfying customer requirements with the right solution Solution New VNX based converged infrastructure VSPEX Vblock Applications VMware and Hyper-v Cisco Integration with tier-1 applications and databases “The new VNX will definitely improve the VSPEX offering and will provide added value to our customers.” Results Improved usability and integration features that will provide added value to customers Multicore-optimized architecture enables performance & scalability Delivers a lot more throughput and better performance for Oracle database workloads STEVE ROGERS Director Data Center Practice Partner Video: Quotes: STEVE ROGERS - Director Data Center Practice “The new VNX will definitely improve the VSPEX offering and will provide added value to our customers.” “The next-generation VNX has additional performance, usability, and integration features that our customers are going to love.”

45 New VNX Fits Customer Needs
Partner New VNX Fits Customer Needs Presidio Challenge Provide professional and managed services to customers Enable customers to be more agile while operating more efficiently Customers are demanding more performance and looking for a lower cost Solution New VNX unified storage VSPEX Applications VMware Cisco Microsoft Server 2012 “With flash and FAST the new VNX will provide customers with more performance than they have ever seen before – at a lower cost.″ Results Provides more performance and capacity at a reduced cost Ease-of-use with Unisphere 4x performance increase over previous VNX Tight alignment with Microsoft RAPHAEL MEYEROWITZ AVP, Data Center Services Partner Video: Quotes: RAPHAEL MEYEROWITZ, AVP, Data Center Services “With Flash and FAST the new VNX will provide customers with more performance than they have ever seen before – at a lower cost.″ “The competition will clearly need to catch up to EMC with the new VNX; our customers will see the benefit immediately.”

46 VNX-VSS for Video Surveillance
Open, Flexible, and Scalable Verint IHS v1 IHS v2 Wikibon Presidio Genetec Axis Ingram Micro

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