1. SEM A - Promotion
PE - Employ sales-promotion activities to inform or remind customers of business/product
PI – Design a program for an event
PI – Create and issue script for game-day promotions

2. Purposes & Considerations for creating an event program
Provide event/game info to allow fans to follow easily
Promote the team or venue
Promotional tools
Keepsake/Souvenir
Reminds fans of the team & encourages them to attend more games - autographs
Advertisements
Generates more revenue for the event
Layout:
Easy-to-find information about the game – easy to read
Attracts attention and keeps fans interested
Contains space for ads
Must match theme
Must relate to target market
Ads and programs

3. Components of event programs
Cover/back design and elements
Information about the event
Players, coaches, cast or crew
Statistics, rules, history
Schedule, guests, promotional events
Information about the organization
Costs of the program
Price – Size - Quality

4. Technology used in Event Programs
Desktop publisher
Word processor
Photo editor
Graphics creator
Photoshop

5. Procedure for creating an event program
Write a List of Contents and Components to include
Create Front Cover
Name of the event
Logos or names of main sponsors
Other relevant information (date, venue)
Create Back Cover
Trademark Information
Advertisement for future events
Decide on STYLE (Font, colors, etc.)
5. Create Contents Page

6. Procedure for creating an event program
6. Create other pages as Promotional Tools
Articles about performers
History of venue/team/event
Photos of previous events
7. Layout the Advertisements
Match ads to relevant content
For example: Advertise a family restaurant on the same page as the program for a family-oriented part of your event
Proofread/ Edit for error
Print

7. Game-day Script
Term: written text of a play, movie, radio or television broadcast – what/how promotional events take place/presented
Content of a Script
Why use a Script
Audio Elements 
Video Elements
Event – time - place
Promo announcements
Celebrity appearances, contests, give-a-ways, fan recognition – adds excitement to the event!!!
Organization
What, when, where, who, how
Communication
Directions for event presentation and staff
Timing
Programming
Incorporating audio and visual elements

8. Considerations of scripts
Announcers must read script in smooth, professional way
Before the event:
Script writer and announcer should review script
Need to identify any name(s) that may need special pronunciation
Make sure all parties are on the “same page”
Text should be clearly written
Double-spaced
Key points should be bold.

9. SEM Activity
Students work in a group of 5 and you will create an EVENT PROGRAM
for an event/game of your choice. You need to research what different
programs look like for your event and follow the guidelines below to
create a tangible program to be presented to the class.
NOTE: each student must be engaged and group must include an index noting exactly what the students completed for the project
Write a List of Contents and Components to include
Create Front Cover
Create Back Cover
Decide on STYLE (Font, colors, etc.)
Create Contents Page
Create 2 other pages as Promotional Tools
Layout the Advertisements
Proofread/ Edit for error
Final Creation