3 Importance of having a logo Visual representation of the company“The Face of the company”Single most visible aspectThe name and logo are the 1st things consumers see and rememberEssential for overall marketing strategyAppears in all advertising and marketingLegitimate logo will increase Brand Awareness
4 Considerations in creating a logo Your company – what the logo says about you:ProfessionalContemporary (timeless)StylishInnovativeClear message?Versatile for various media typesBlack/white, distance and up close usage
5 Considerations in creating a logo Simple – easy to rememberSome of the best “big brand logos” are simpleColor, shape, size, 3-D, contrastInclude company colorsLegibility – if you can’t read, customers can’tAttract attentionleave an impression, be unique
6 Considerations in creating a logo More detail = higher cost to reproduceCompetition – what do they utilize?ImpressiveTrademark your logoWith the US Patent & Trademark officeProtects logo from unauthorized usage
8 Components of a Logo Word mark or logo type The name of your company Pictogram - a symbol (a.k.a. icon or avatar)Tagline - a brief description of your company or product. The tagline envelops the essence of your brand.Icon, picture, text, color paletteHarmony and balance of all the above
9 Types of Logos 5 Different types of Logos: Brand Mark Symbol Word Mark Letter MarkCombination MarkEmblem
10 Identify Types of Logos Brand mark SymbolThis type of symbol represents the company in a simple but bold manner.Word markIs a uniquely styled font type that spells out the company or brand name.
13 Identify Types of Logos Letter mark – Are exclusively typographic.The letter mark uses the company name written out,Also has a symbol representing the company through the use of its initials or the brands first letter.Combination Mark – Is the combination of a symbol and a word mark.The purpose of the combination mark is to create an identity that embodies a given company through the use of a symbol and type treatment.
16 Identify Types of Logos Emblem – An emblem logo encases the company name within the design.- An emblem is a physical structure that is usually attached to the product.
17 Characteristics of Effective Logos Scalability- resized with easeBillboards to business cardsDesign should be eye-catchingFull color, grayscale or just black and whiteNo clipart or stock imagesShould reflect the individuality of the businessSimple, timeless, fresh, relevant and originalStay clear of design trends (camo, zebra)Identifiable – see it once and remember itLegally acceptable – does not infringe on other TM
18 Resources useful in generating logo ideas. Focus on your business imageLook at your competitorsInternet researchHire a designer or do it yourselfBooks, articles, blogsLogo historyTrendsAwardsTypeface
19 Procedures for designing logos Design briefWhat designs are importantResearchKnow the industry and historyReferenceLogo designs that have been successfulSketchingDevelop the logo design from brief and researchReflection – receive feedbackPresentationShow a few examples and get feedback
21 Create your own logo! Create a logo that is unique to you. What type of logo will you use?Remember the components of logos.Incorporate the characteristics of Effective logos.Seek feedback from your classmates.Be ready to explain it to the class.
22 Information to Include on Tickets Event or Team NameDateTimePlaceCost/priceGraphics/logosPromotional Coupons/sponsorsBar codesSeat IdentificationRestrictions/regulations
23 Types of tickets used for sports/events E-TicketPrint at homePaper – hard copyMobile phone scanSeason TicketsMultiple GameSingle GameGroup Tickets
24 Purposes of Tickets for Sports/Events Count attendees/reservationsMinimize confusion regarding seating/organizationCollect fees and dataSouvenirAdvertising/revenue
25 Procedures for Designing Tickets for an Event or a Sport Design the tickets template with event’s themeChoose font type, size and colorChoose color based on event’s themeLay out the event’s information on the templateUtilize both sidesDetermine ticket size and paper qualityPurchase card stockPrint on pre-cut/perforated paperConsider embed special watermarks to discourage counterfeiting activities