Presentation on theme: "SEM1 1.10 - Promotion PE - Employ sales-promotion activities to inform or remind customers of business/product PI - Design logo for sport/event PI – Design."— Presentation transcript:
1 SEM PromotionPE - Employ sales-promotion activities to inform or remind customers of business/productPI - Design logo for sport/eventPI – Design tickets
3 IMPORTANCE OF A LOGO Visual representation of the company “The Face of the company”Anchors your brandEssential for overall marketing strategy1st thing consumers see and remember
4 CONSIDERATIONS FOR CREATING A LOGO Company’s Brand ImageWhat is the message you want to portray?Example: “Techy”, Traditional, Laid Back, Bold….Simple – easy to rememberReadability – if you can’t read, customers can’tUniqueAttract AttentionTrademark your logoWith the US Patent & Trademark officeProtects logo from unauthorized usage
5 COMPONENTS OF LOGOS Logo Type Name of your company Tagline Visuals brief description of your company or productVisualsIcon/PictureTextColors
6 TYPES OF LOGOS Brand Mark Symbol Word mark Combination Mark Abstract DesignWord markUniquely styled font type that spells out the company or brand nameCombination MarkCombination of a Brand Mark Symbol and a Word Mark
7 EFFECTIVE LOGO CHARACTERISTICS Eye-CatchingMemorableUniqueSimpleTimelessStay clear of design trends (ex: animal print)
8 RESOURCES TO HELP IN GENERATING LOGOS Brand ImageCompetitor’s LogosInternet researchLogo HistoryBlogs/Social MediaGraphic Designer
9 PROCEDURE to Design Logo Know your Company:Brand Image (“Personality”)What message do you want to send about your company?Research your Competitors’ LogosReference successful logo designsUse their ideasDesignSketching, graphic designer, etc.ReflectionReceive feedbackRevealPresent new logo to the market
11 INFORMATION TO INCLUDE ON TICKETS Event or Team NameDateTimePlaceCost/priceGraphics/logosPromotional Coupons/sponsorsBar codesSeat IdentificationRestrictions/regulations
12 Types of Tickets E-Ticket (Electronic Ticket) Paper/ Hard copy Print at homeMobile phone scanPaper/ Hard copySeason TicketsMultiple Game vs. Single GameGroup Tickets
13 PURPOSE OF TICKETS Count attendees/reservations Minimize confusion Collect fees and dataSouvenirAdvertising/revenue
14 PROCEDURES FOR DESIGNING TICKETS Design the Ticket Template using THEMEChoose font type, size and colorUtilize both sidesChoose what event information to include and wherePurchase ticket paper for printingInclude advertisementsEmbed a special watermarks to discourage counterfeiting activities
16 “You Do” Part I: Design a Logo You own the new Major League Baseball Team in Charlotte, NC or you can select another sport or event (i.e. Super Bowl, Brazil Oylmpics 2016, concert). You can work individually, with a partner or triad.This is what you need to know to create the new logo:Team Name (You think of one)Team Colors (You come up with them)Now, you need to go through the following procedure to create a new logo: (Answer the following on a sheet of paper)What are the traits that are unique to their company?What is the team’s personality/ Brand Image?What does their competitor’s logos look like?Design a logo for the team incorporating the Name AND the team colorsIdentify it as a Combination Logo, Symbolic OR Word Mark Logo
17 “You Do” Part II: Ticket Design For the event that you designed a logo, create a Ticket.Include information from the notes to include a proto-type of the ticket. This will be a paper (hard copy) ticket.Turn both items into to Ms. Draime. Have fun and be creative but school appropriate.These activities are worth 100 points. Remember if you work with a partner or triad I expect MORE work.
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