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Employ sales-promotion activities to inform or remind customers of business/product 4.04.

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Presentation on theme: "Employ sales-promotion activities to inform or remind customers of business/product 4.04."— Presentation transcript:

1 Employ sales-promotion activities to inform or remind customers of business/product 4.04

2 DESIGN PROGRAM FOR EVENT

3 PURPOSES & CONSIDERATIONS IN CREATING AN EVENT PROGRAM PURPOSES Provide event/game information PROMOTIONAL TOOL – Keepsake/Souvenir Reminds fans of the team and encourage them to attend more games – Advertisements CONSIDERATIONS of LAYOUT Easy-to-find information about the game Contains space for advertisements – Must match theme – Must relate to target market

4 COMPONENTS of EVENT PROGRAMS ADVERTISEMENTS – GENERATE MORE REVENUE to help with program cost INFORMATION about the event – Players, coaches – Statistics, rules – Schedule, guests

5 PROCEDURE IN CREATING AN EVENT PROGRAM 1.Write a List of Contents and Components to include 2.Create Front Cover – Name of the event – Logos or names of main sponsors – Other relevant information (date, venue) 3.Create Back Cover – Trademark Information – Advertisement for future events 4. Decide on STYLE (Font, colors, etc.) 5. Create Contents Page

6 PROCEDURE IN CREATING AN EVENT PROGRAM 6. Create other pages as Promotional Tools – Articles about performers – History of venue/team/event – Photos of previous events 7. Layout the Advertisements – Match ads to relevant content – For example: Advertise a family restaurant on the same page as the program for a family-oriented part of your event 8.Proofread/ Edit for error 9.Print

7 CREATE AND ISSUE SCRIPT FOR GAME-DAY PROMOTIONS

8 WRITTEN TEXT of a play, movie, radio or television broadcast WHAT Makes-Up a Script? Audio Elements Video Elements Promotional Elements WHY Use a Script? Communication – Directions for event presentation staff Timing Programming – Incorporating audio and visual elements SCRIPT

9 CONSIDERATIONS OF SCRIPTS Announcers must read script in smooth, professional way – Before the event: Script writer and announcer should review script NEED TO IDENTIFY NAME AND PRONUNCIATIONS THAT MIGHT BE HARD TO SAY Text should be clearly written – Double-spaced – Key points should be bold.


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