3 PURPOSES & CONSIDERATIONS IN CREATING AN EVENT PROGRAM CONSIDERATIONS of LAYOUTProvide event/game informationPROMOTIONAL TOOLKeepsake/SouvenirReminds fans of the team and encourage them to attend more gamesAdvertisementsEasy-to-find information about the gameContains space for advertisementsMust match themeMust relate to target market
4 COMPONENTS of EVENT PROGRAMS ADVERTISEMENTSGENERATE MORE REVENUE to help with program costINFORMATION about the eventPlayers, coachesStatistics, rulesSchedule, guests
5 PROCEDURE IN CREATING AN EVENT PROGRAM Write a List of Contents and Components to includeCreate Front CoverName of the eventLogos or names of main sponsorsOther relevant information (date, venue)Create Back CoverTrademark InformationAdvertisement for future eventsDecide on STYLE (Font, colors, etc.)5. Create Contents Page
6 PROCEDURE IN CREATING AN EVENT PROGRAM 6. Create other pages as Promotional ToolsArticles about performersHistory of venue/team/eventPhotos of previous events7. Layout the AdvertisementsMatch ads to relevant contentFor example: Advertise a family restaurant on the same page as the program for a family-oriented part of your eventProofread/ Edit for errorPrint
8 WRITTEN TEXT of a play, movie, radio or television broadcast SCRIPTWRITTEN TEXT of a play, movie, radio or television broadcastWHAT Makes-Up a Script?WHY Use a Script?Audio Elements Video ElementsPromotional ElementsCommunicationDirections for event presentation staffTimingProgrammingIncorporating audio and visual elements
9 CONSIDERATIONS OF SCRIPTS Announcers must read script in smooth, professional wayBefore the event:Script writer and announcer should review scriptNEED TO IDENTIFY NAME AND PRONUNCIATIONS THAT MIGHT BE HARD TO SAYText should be clearly writtenDouble-spacedKey points should be bold.