1. A Knowledge InnovationTM Project Proposal for (The Producing Village) June 2005 - Egypt

2. Thank you
The following course work and project proposal was created as part of the „ KEN Practitioner Certification Course“ delivered at RITSEC, Cairo in collaboration with Entovation Internation Ltd.The Knowledge Innovation Assessment Methodology was developed and is copyrighted by Debra M. Amidon (
A special thank you for their support is given to (alphabetically listed by given name)
The Egyptian Ministry of Administrative Development
RITSEC Management
Effat El-Shooky
Hisham Sherif
Mahmood Rezk
RITSEC Staff
Amin Lotfy (Local project management and facilitation)
Ahmed Sobky (Local project management and facilitation)
Neven Noshy (Local IT support)
Sophia Korayem (Local project management)
International supporters
Debra Amidon, Entovation International Ltd expert)
Oliver Schwabe, Eurofocus International Consultants Ltd,
And the whole participant group

3. Agenda Executive summary ( problems & solution )
The project description
The financial value
Non financial value
Measurement of non financial value
The Detailed Results
The Assessment Results (Radar Chart).

4. Agenda Implementation (Priority Groups) Required resources
The time needed
Organizational Readiness ( the project start date )
Success Criteria
Future steps and Recommendations.

5. Executive summary
IF we have a speedy look on the level of the life in the Egyptian Villages in comparison with the level of the life in the society of the city, we will rapidly realize the great gab between them .
The current vision towards the Egyptian village is as poor and low level place , no good services , no infrastructure services ,low educational status, no…….

6. Executive summary
The village is still the real wealth of Egypt , so we need to sustain and empowerment the quality of life in the Egyptian village community especially in the (economic ,environment , education , infrastructure…..)
As we need to improve the quality of life of the Egyptian Village, we must concentrate our efforts on the people because they are the secret to success. We must believe that the development is an investment and not a cost . We build our future by investing in our people that will become the makers of development and not just the recipients.

7. The Project Description
“ The producing village “ is a socioeconomic project that aims at making reforms through 4 axis to achieve integrated development :
human development.
Infrastructure development .
Small projects to the margins people ( women …. )
optimum utilization of village human , material and institutional resources by the people and for the people to enhance the level of the services rendered to the villages especially the infrastructure , social services and economic opportunities.

8. Proposed Activities - Infrastructure development projects
- Human development projects
- Infrastructure development projects
- Social development projects
- Economic development projects
- Stimulate and activate community action

9. Expected Financial Value
Create youth employee opportunities
Increased ratio of the popular participation
Increasing the n.of projects and the size of production
Enhance the level of the services rendered
Create opportunities of economic growth to the local communities.
Promoting the investment climate .
Create a place to interaction the people together with their villages
and with the global community
Effective innovative knowledge = new projects= much money

10. Expected Financial Value
High quality services and technology.
Increasing the role of SMEs in Development.
Reduce the cost of marketing
Promote the sense of patriotism to the new village.
Create opportunities of economic growth to the local communities.
reduce the overcharge and the burden of Egypt
Perceive level of competence

11. Expected non Financial Value
Narrow the gab between the society of the village and the society of the city.
Human Development.
reduce the emigration from the village to the city
Changing the look to the village as a poor and under level place.
Increase the loyalty and the spirit of patriotism towards the village.
Give the rural women the chance to participate in the producing process

12. Expected non Financial Value
Higher awareness of Technology.
Higher culture of Knowledge innovation.
Higher social awareness
Support the incorporation in the society and communication with the community
Reduce the illiteracy rate.
Enhance the level of villages services.
Promoting personnel skills and innovation minds
more vision and visibility with the global community

13. Measurement of non-financial value
reduced rate of emigration from the village to the city.
Through numbers of the investments
The technical activities performed.
The rate of the individual support " popular participation ".
The decreased ratio of crimes
The ratio of unemployment
The ratio of the government expenditure and burdens.
Teams and communities work.

14. Measurement of non-financial value
The ratio of illiteracy
Te decreased ratio of crimes
Numbers of New innovative ideas.
Higher dialogue, communications and integration in the Global community
Higher performance ratios.
Numbers of website users
Increased number of new complementary projects , not duplicated projects

15. Measurement of non-financial value
Enhancement in quality of goods and services.
Cross – fertilization of knowledge among governorates and the wide world
Higher awareness of technology.
Higher economic wealth.
Higher performance ratios.
the competitive market positioning
Increased number of new complementary projects , not duplicated projects

16. Strengthen Awareness for
COLLABORATIVE PROCESS
2.8
8.7
PERFORMANCE MEASURES 3
8.5
Education/Development
3.5
9.6
Learning Network 6
9.5
Market Positioning 6
9.2
Products / Services
5.5
8.5
Market Penetration
6.6 9
Market Image
5.9
9.7
Leadership / Leverage
4.5
9.8
Technology / Internet
4.5
9.5

17. The Assessment Results
Knowledge Innovation Assessment Results 2 4 6 8 10
Collaborative Process
Performance Measures
Education / Development
Learning Network
Market Positioning
Products / Services
Market Penetration
Market Image
Leadership / Leverage
Technology / Internet

18. Priority Group 1 Dimensions
- Collaborative process
- Performance measure
- Leadership / leverage
- Education / development

19. Improvement Goal Priority Group 1
Establishing an unified and integrated plan to each governorate to help them identify clearly their needs and compare them with the governmental budget and to calculate how much they can pay through the popular participation or through the investments – private sectors to achieve their needs.
That will be through :
holding committees and seminars to explain the the government budget and the finance needed to the implementation of the projects.
holding popular committees involved the responsible members and the popular members to confirm the importance of the popular participation .
- holding educational Media campaign to promote the importance of surviving the village and to promote the sense of loyalty to the Egyptian village
Set training courses “ experiences exchange courses“ to promote the education / development process.
community remarkable characters ( Active leadership ) to contribute and share the recent situation and the future vision for improvement

20. Project Suggestion Priority Group 1
Integrated unified plan
to provide feedback ,current status and the desired status relative to the goals that increase our chance of improving the performance of the Egyptian village efficiently and effectively .
That will be through :
all the collaborated efforts whether governmental or non governmental
a potential leadership that is based on high education strategy.
Design database included all the needs of each village
- holding Educational Media campaign to promote the importance of surviving the village and to promote the sense of loyalty to the Egyptian village
- updating to the targets in light of the level of village development.

21. Priority Group 2 Dimensions
* Technology / internet
* Market image
* Products / services

22. Improvement Goal Priority Group 2
As we need to move our villages forward, It takes a certain kind of human being and also – no doubt- of technology.
Well – defined Technical Infrastructure will use the technology as a learning tool and enabler , rather than an end in it self.
This technical infrastructure will promote the advances in information technology and will introduce the sufficient flexibility to capitalize on the benefits of them and creation Collaboration and interaction of all categories.
This well serve effectively the process of products / services to achieve knowledge-intensive service and thus The ability to create high and new services to meet the un served needs of marketplace ahead of competitions and standardize customized services, so that the revenues can be optimized.
As the External communication ( market image ) is a powerful vehicle for promoting services to position the business capability, the external messages are consistent with the technology image.

23. Project Suggestion Priority Group 2
Well – defined Technical Infrastructure
Introduce sufficient flexibility to capitalize on benefits of Information Technology in promoting the level of the services and the market image , It also will create Team and communities work and More power in the dialogue .
That will be through :
Quality experts in the field of IT.
training courses to the employees.
Team and communities work.
Computer , cyberspace and communication technology.
Innovative mechanisms.
Incentives and rewards system to motivate optimal innovation

24. Priority Group 3 - Market positioning - Learning network
- Market penetration

25. Improvement Goal Priority Group 3
We need to promote communication network technology through a website among all governorates to explain their needs and power for their community to allow participants to share their knowledge and experience.
This will surely lead to establish a good market positioning and strong market penetration.
This will be through :
channels for distribution the services rendered.
mechanisms and systems to align the internal environment with the external environment.
Open the field of exports to the good products

26. Project Suggestion Priority Group 3
Cross – fertilization of knowledge among governorates
All governorates have an innovation responsibility to source ideas and forward them to those responsible for corporate strategy by sharing and communication of knowledge.
In the Egyptian village "the knowledge innovation process is necessary to initiate an accumulate process of distributed knowledge generation and to promote all governorates to explain their dreams, needs, aspirations, power and investments for their community to allow participants to share their knowledge and experience.

27. Resources Required Collaboration strategy among all ministries
The private and public sector developmental role (heart group of people)
National and International experts
Financial resources (governmental – investors – popular participation...)
Education strategy.
knowledge-intensive experts and Planning experts recommendations
Training Centres with needed tools and equipments of learning.

28. Required Resources
technical support ( computer /communications technology, ……
Training programs and missions
channels for distribution the services rendered / Media Network / Media and Marketing campaign.
Human resources characteristics.
database include all the important needs of each village and the ability of developing.
Small loans with legal facilities in payment.

29. Time Required
1- 5 years

30. Organizational Readiness
this project can be started within 3 – 5 months after some organizational readiness :
Committees and seminars.
communications &collaboration with ministries in related.
Media campaign.
Technical infrastructure

31. Success Criteria reduced gab between the village and the city
2 . Higher quality of life and social welfare
3 . decreased ratio of the government overcharge.
4. Reduced unemployment rate.
5.The increased productivity
6. Infrastructure improvements
7 . Enhancement in quality of goods and services.
8. reduced rate of emigration from the village to the city.

32. Success Criteria
9. the difference between resources invested and the cost of resources.
10 . attractiveness and the competitive strength.
11 . increased number of investments
12. Perceive level of competence

33. Future steps and Recommendations
Invite the potential characters of concern ( whether in the public sector or in the private sector – community remarkable characters.... ) to contribute and share the recent situation and the future vision for improvement.
extensive focus group discussions (youth ….) to express their needs and the ability of popular participation.
Technical support groups and grants .
Training programs.
R & D centers

34. END
Rehab Salah Hassan

35. Definition: Collaborative Process
A Collaborative process is supposed to be operating as a system and it needs all efforts from all agencies concerned with .It should include representatives from all components of strategic .Here in the “ made in Egypt with Egyptian hands “ it can be applied through large committees on all levels these committees must include popular members from the governorate and representatives members from all ministries concerned and some times representatives from foreign countries to provide them with experience and the technical support.

36. Activities: Collaborative Process
Urgent (address immediately)
- Held coordinating committee to study the available recourses , the market ,the competitive ability &the agencies that would take part and share with the technical support and with the fund.
Held committees in villages to collect the needs of the people and projects required and view these needs to the coordinating committee.
Important (address within 3 months)
- promote Research & Development department to develop knowledge innovation strategy & to be responsible for supporting the technical assistance &innovation tools and make it accessible to all levels of personnel.
Training programs to the people of the village to promote their directions and their method of thought.
Continue (keep supporting)
promoting network and campaign to develop a market image for the project.
loans to the people to make small projects and give them the facilities in payment & the technical support.

37. The ideas
Held coordinating committee to study the available recourses ,the market, the competitive ability &the agencies that would take part and share with the technical support and with the fund
Held committees in villages to collect the needs of the people and projects required and view these needs to the coordinating committee.
promote Research & Development department to develop knowledge innovation strategy & to be responsible for supporting the technical assistance &innovation tools and make it accessible to all levels of personnel.
Training programs to the people of the village to promote their directions and their method of thought.
promoting network and campaign to develop a market image for the project.

38. The small project suggestion
" Returning of the producing village"

39. Definition: Performance Measures
For competitive reasons we need to measure the end – to – end performance of our organization directly.
We can see that the performance measures are composed of a number and a unit measure . the number provides that magnitude "how much" and the unit is what gives the number its meaning "what" .
Here in (Made in Egypt with Egyptian hands " the producing village ") the basic purpose of the measurement is to provide feedback , relative to the goals that increase our chance of improving the performance of the Egyptian village efficiently and effectively . if we can get our performance measurement right , the data we generate will tell us where we are and how we are doing and where we are going.

40. Activities: Performance Measures
Urgent (address immediately)
the necessity of promoting a new system of incentives that promote the ideas creation , responsible risk ,taking an application of innovation into products.
Set unified and integrated plan to every village at the beginning of the year which out lines clearly the targets and goals needed and the budget provided.
. Important (address within 3 months)
Set a new department responsible for performing the assessment of knowledge innovation within the organization.
Continue (keep supporting(
Training courses in the performance measures process to be perceived as a learning activity

41. The ideas
Set a new department responsible for performing the assessment of knowledge innovation within the organization.
the necessity of promoting a new system of incentives that promote the ideas creation , responsible risk ,taking an application of innovation into products.
Set unified and integrated plan to every village at the beginning of the year which out lines clearly the targets and goals needed and the budget provided.
Training courses in the performance measures process to be perceived as a learning activity.

42. The small project suggestion
Integrated unified plan

43. Definition: Education / Development
Education, no longer resides within the confines of the traditional centres .Virtual and" real-time" learning have become commonplace and the learner is at the heart of the activity.
The ability to create and apply new ideas becomes the secret to competitive advantage. Companies recognize the need to incentive and incubate some of the best ideas into new products and services – even new markets.
So, no doubt that when we talk about the development of the Egyptian village we must take in consideration the innovation process that we want to achieve. the village is always known as a poor and non innovation area .we must assure on the education in the village with new methodology that assess the newest thinking and the competitive market

44. Activities: Education / Development
Urgent (address immediately)
Developing new strategies to be used in the organization’s educational programs and training facilities, technical support and centres for research and innovation , in cooperation with the private sector and International institutes that provides technical Assistance to incorporate knowledge in planning business strategy.
Important (address within 3 months)
- Establishing a Unit specialized in monitoring and following up with the track of knowledge flow within the organization.
Continue (keep supporting)
Set new Teaching strategy directed to the primary education in cooperation with the ministry of education ( books , pictures , short stories about the village … )

45. The ideas
Set new Teaching strategy directed to the primary education in cooperation with the ministry of education ( books , pictures , short stories about the village … )
Developing new strategies to be used in the organization’s educational programs and training facilities, technical support and centres for research and innovation , in cooperation with the private sector and International institutes that provides technical Assistance to incorporate knowledge in planning business strategy.
Establishing a Unit specialized in monitoring and following up with the track of knowledge flow within the organization.

46. The small project suggestion
New Education and Training Strategy

47. Definition: Learning Network
In an innovation value – system all functions and business unites serve as source of information – including external stakeholders, alliance partners and customers. In this regard, all locations of the company have an innovation responsibility – to source ideas and forward them to those responsible for corporate strategy by sharing and communication of knowledge.
In the Egyptian village "the knowledge innovation process clearly will have to be presented as a facilitative dialogue to excel in its own country. This is necessary to initiate an accumulate process of distributed knowledge generation.

48. Activities: Learning Network
Urgent (address immediately)
Establish Communication systems to effectively promote cross-fertilization of knowledge between governorates.
Set mechanisms to document the economic wealth of the network.
Important (address within 3 months)
Establish Communication network technology and centers of excellence to recognize complementary competencies within the network
Set an incentive mechanism to encourage participation in the network.
Continue (keep supporting)
A common vision and purpose to All participants in the “network”

49. The ideas
A common vision and purpose to All participants in the “network”
Set mechanisms to document the economic wealth of the network.
Set an incentive mechanism to encourage participation in the network.
Establish Communication network technology and centers of excellence to recognize complementary competencies within the network
Establish Communication systems to effectively promote cross-fertilization of knowledge between governorates.

50. The small project suggestion
Cross – fertilization of knowledge among governorates

51. Definition: Market Positioning
Most companies have an organized system to track competitors. However, market boundaries are beginning to blur , and it's difficult to scope those who might have slated you as a competitor and its not always obvious who might be a supplier, alliance partner or competitor all at the same time.
With the acceleration of information technology , globalization , niche markets and sophistication of consumer demand , intelligence must come everywhere in the organization . more systematic methods should be deployed in order to gather insight , add value through analysis and feed the information forward to those in the need – to - know .
In " The Producing Village " we must try to assess the organization's ability to gather information from the external environment , and then use this information internally to support the innovation process.

52. Activities: Market Positioning
Urgent (address immediately)
promote the role of the "Information Technology Manager".
develop techniques to prioritize new business opportunities.
Important (address within 3 months)
establish mechanisms and systems to align the internal environment with the external environment.
promote the intelligence - gathering mechanisms to capture critical information from non traditional sources
Continue (keep supporting)
Integrate the intelligence - gathering the mechanism into the day - to - day operations of all personnel

53. The ideas develop techniques to prioritize new business opportunities.
promote the role of the "Information Technology Manager".
establish mechanisms and systems to align the internal environment with the external environment.
develop techniques to prioritize new business opportunities.
promote the intelligence - gathering mechanisms to capture critical information from non traditional sources.
Integrate the intelligence - gathering the mechanism into the day - to - day operations of all personnel

54. The small project suggestion
Techniques and Business opportunity.

55. Definition: Products / Services
It is there that we in fact move into new fields and hence also find new competitors with completely different value propositions than we might be used to.
We need to be careful of focusing o­n our "present" competitors and learn to shift towards who might the new competitors in a collaborative manner in support of customer success.
The shift to knowledge-intensive service, as knowledge is a must . the knowledge that goes into the creation and marketing of a product is more valuable than the product itself. The challenge is how to package and sell that knowledge.
This dimension includes the most important on-going products , services and polices in the governorate in order to improve life quality , through it can give a critical and analytical vision about the recent human development services and activities in the governorate and not just reviewing the achievements.
It also includes the future vision of human development in the Egyptian village.

56. Activities: Products / Services
Urgent (address immediately)
Promote the role of the Investment Capital fund to achieve the new ideas to stay ahead of the competition, in order to introduce new aids and services each year to stay ahead of the competition
.Develop Methods and techniques within the organization to standardize customized services, so that the revenues (financial or morale) can be optimized
Important (address within 3 months)
follow product design principles and processes to emphasize the development of knowledge-intensive services ahead of the competition.
Continue (keep supporting)
.Promote the Unrealized competencies exist within the organization which could be used to develop unique, highly marketable products and services.

57. ideas
follow product design principles and processes to emphasize the development of knowledge-intensive services ahead of the competition.
Promote the Unrealized competencies exist within the organization which could be used to develop unique, highly marketable products and services.
Develop Methods and techniques within the organization to standardize customized services, so that the revenues (financial or morale) can be optimized .
Promote the role of the Investment Capital fund to achieve the new ideas to stay ahead of the competition, in order to introduce new aids and services each year to stay ahead of the competition.

58. The small project suggestion
Promote the competencies Unrealized in the organization

59. Definition: Market Penetration
it is clear that we in fact move into new fields and hence also find new competitors with completely different value propositions than we might be used to.
We need to be careful of focusing o­n our "present" competitors and learn to shift towards who might the new competitors in a collaborative manner in support of customer success.
The dawn of the new age of innovation is one of collaborative , not competitive ,strategy that realize the need of alliances and the ability to manage those relationship effectively .
It includes the future vision of human development in the Egyptian village through alliances and relationship among the ministries and the governorates to maintain enough flexibility to sustain market changes and will produce a higher quality of villages services.

60. Activities: Market Penetration
Urgent (address immediately)
channels for distribution the services rendered
A map / database of existing network of strategic alliances.
Important (address within 3 months)
Strategy of a balance between collaborative and cooperative relationships
Continue (keep supporting)
Define plans for the future evolution

61. The ideas A map / database of existing network of strategic alliances.
channels for distribution the services rendered
Define plans for the future evolution
Strategy of a balance between collaborative and cooperative relationships

62. The small project suggestion
Define plans for the future evolution

63. Definition: Market Image
The Contact with a customer begins with the first introduction to the organization .You do not get a second chance to make a good first impression’
Market Image is important as marketing communications. An organization needs a comprehensive , integrated communication strategy that leverages its ability to capitalize on its intellectual competence. External communication is a powerful vehicle for promoting services to position the business capability of our organization – a priority in the minds of investors. Ideally, the external messages are consistent with the internal capabilities of the organization!
In the Egyptian Village This can be accomplished through advertising messages based upon knowledge-based competencies of the services rendered , using balanced message regarding the current position and future direction.

64. Activities: Market Image
Urgent (address immediately)
Channels, Market Image for distribution the services rendered
Define clearly the difference between a marketing strategy and an advertising campaign strategies to assess new, untested ideas within the marketplace ahead of the competition.
Important (address within 3 months)
Design a media strategy to convey a balanced message regarding its current position and its future direction.
Continue (keep supporting)
advertising messages based upon knowledge-based competencies

65. advertising messages based upon knowledge-based competencies
The ideas
Channels, Market Image for distribution the services rendered
Design a media strategy to convey a balanced message regarding its current position and its future direction.
Define clearly the difference between a marketing strategy and an advertising campaign
strategies to assess new, untested ideas within the marketplace ahead of the competition.
advertising messages based upon knowledge-based competencies

66. The small project suggestion
Channels, Market Image for distribution the services rendered

67. Definition: Leadership / Leverage
As we need to move our organization and villages forward, It takes a certain kind of human being to foresee the unimaginable and have the business acumen to change vision into reality.
It is not enough to have good ideas, they must be translated into prosperity.
Leadership is required inside the organization / villages in order to capitalize upon the multiple opportunities ahead.
The Knowledge Economy demands a very different way of operating from previous economies. Leadership is necessary to coalesce all the internal and external constituents to support the innovation process.
The thirst for new ideas and the challenge for immediate implementation are essential for business survival

68. Activities: Leadership / Leverage
Urgent (address immediately)
Have intellectual leadership and effective strategies in place to disseminate the knowledge to the marketplace.
Important (address within 3 months)
Develop the internal mechanisms to capture and to feed-forward expertise in ways that enhance the organization’s business performance
perceive external leadership activities as integral to the business.
Continue (keep supporting)
define the sphere of influence within the world community.

69. The ideas
Develop the internal mechanisms to capture and to feed-forward expertise in ways that enhance the organization’s business performance.
perceive external leadership activities as integral to the business.
define the sphere of influence within the world community.
Have intellectual leadership and effective strategies in place to disseminate the knowledge to the marketplace.

70. The small project suggestion
The Intellectual Leadership

71. Definition: Technology / Internet
As we need to move our organization and villages forward, It takes a certain kind of human being and also – no doubt- of technology.
Well – defined Technical Infrastructure will use the technology as a learning tool and enabler , rather than an end in it self. This technical infrastructure will promote the advances in information technology and will introduce the sufficient flexibility to capitalize on the benefits of them and will create Collaboration and interaction of employees. it also will create Team and communities work and More power in the dialogue and employment opportunities .SO it will help in surviving the Egyptian Village to be a smart village.

72. Activities: Technology / Internet
Urgent (address immediately)
Well – defined Technical Infrastructure
Technology network of expertise to provide assistance to employees.
Important (address within 3 months)
Introduce sufficient flexibility to capitalize on benefits of Information Technology
Continue (keep supporting)
Incentives and rewards system to motivate optimal innovations

73. The ideas Well – defined Technical Infrastructure
Introduce sufficient flexibility to capitalize on benefits of Information Technology
Technology network of expertise to provide assistance to employees.
Incentives and rewards system to motivate optimal innovations

74. The small project suggestion
Well – defined Technical Infrastructure