1. PARTNERSHIPS OF GOVERNMENTAL AND NON-GOVERNMENTAL ORGANIZATIONS (ASSOCIATIONS) IN THE SPHERE OF TOURISM: RUSSIAN AND FOREIGN EXPERIENCE Moscow, Russian Federation, 19 March, 2012 (President Hotel)

2. WHAT IS A PPP? Combining two powerful forces Public Sector Private Sector Tourism collective project that requires careful management. Most simply definition: “An arrangement for joint working between the public and private sectors”

3. WHY PARTNER The value chain of tourism industry Distribution Transport Environment and public services Accommodation Leisure Public sector Private Sector Policy and legal framework Resources territory infrastructures human capital technological capital financing conditions advanced services Information and knowledge (demand) Marketing Products Innovation and development Formation

4. TOURISM PPP Public Access to new sources of capital Accelerated development of infrastructure assets Risk sharing opportunities Maintenance or improvement of service levels Access to skills in planning, management and service delivery Greater value from economic development opportunities Private Access to new markets that they would be unable to develop on their own Ability to improve skills levels and performance Expansion of products or services beyond current capability Enhancement of credibility through association The opportunity to earn a return commensurate with the risks and merits of the venture

5. COMBINING FORCES PPP come together as experts combining, inter alia: Vision Goals Access Structure Expertise Intelligence Funds People resources For the sole purpose of achievement of a clearly defined, mutually desired end-goal

6. COMBINING FORCES For the sole purpose of achievement of a clearly defined, mutually desired end-goal Create value Strategic Planning Foster synergies Improve management Financial Efficiency Integrate value chain Multiply positive effects SCOPE OF COOPERATION

7. INTENSITY OF COOPERATION Cooperation Association Puntual Sisthematic Permanent Shared Risk Planning Information Financing Product Development Training Research Destination Manag. Mixed Company Consortium Infraestructures NTOs

8. AREAS OF COLLABORATIONS Marketing organizations Community-based ventures Regional planning authorities Joint management of protected areas Research Human Resources Destination ManagementProduct Development

9. Products Improvement New products Quality standards Protect consumers Create sustainable development Develop attractions Contribute to the economic wealth of the community Enhance and preserve resources Research and Technology Provide research and measurement of methodologies Implement Tourism Satellite Accounts Enhance technological innovation and application Human Resources Set services and quality standards Provide training and education programs Improve productivity and innovation Marketing Brand presence Improve marketing efficiency Joint marketing campaigns Improve market coverage and reach Provide participation at trade shows Access new markets Infrastructure Improve roads, transport infrastructure and basic services Provide impetus for intermodal transportation Improve public health and sanitation Improve safety and security Financing Obtain investment and founding Leverage public investment Obtain start- up financing WHY PARTNER? Partners will benefit from the alignment of resources and objectives

10. CHECKLIST FOR SUCCESS Aligned Objectives Effective Communication Clear decision-making Clear accountability Right skills in the right place Adaptive ways of working Source: http://www.europarc.org/uploaded/documents/871.pdf

11. TOURISM PPP Advantages Strategic Share visions and goals Share of information, risk and rewards New cooperative culture PPP Is it possible It is needed

12. CONCLUSION Seminar provides a great opportunity to: SHARELEARN DISCUSS Partnerships making a destination attractive, competitive and well-managed

13. igarana@unwto.org www. unwto.org