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Designers Show Case Acorn Internet Services, Inc. (Booth 401) Presented By: Lisa Kolb.

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Presentation on theme: "Designers Show Case Acorn Internet Services, Inc. (Booth 401) Presented By: Lisa Kolb."— Presentation transcript:

1 Designers Show Case Acorn Internet Services, Inc. (Booth 401) Presented By: Lisa Kolb

2 Services We Offer (About Us) Web Development and Design Hosting $15 a month Tracking Visitor Tracking - Included with Hosting Reservation / Booking Tracking - $10 a month (1 time installation fee) SEM (Search Engine Marketing) SEO (Search Engine Optimization) integrated into Initial Design PPC (Pay Per Click) Paid Directory Assistance Maintenance Content editor provided to customer for them to make changes (1 time install fee) (OR) $65 an hour (15 minute minimum) Professional Services Monthly Marketing Report (includes step by step recommendations) Newsletters Blogs Special Requests In business for 6 years Acorn founders were Innkeepers for 9 years previous 20 Staff Members 500+ Satisfied Clients Company Statistics

3 Our Mission KNOWLEDGE is the Key to YOUR Internet Success

4 Who is Acorn? Web Design 101


6 To Wait or Not to Wait Our experience shows that these need to be done in conjunction for best ROI results.

7 Will Your New Design Deliver More Bookings?

8 What Goes Into a Revenue Generating Web Design? "Your photos are only as good as the worst one on your site! Matthew Lovette Jumping Rocks Photography, 2008 "Half my advertising is wasted, I just don't know which half." John Wanamaker 1838-1922

9 Features To Consider Above the Fold Real Estate Phone Number Booking Information Sell a Gift Certificate Inn Name Inn Location (City and State) Consistent Navigation on all Pages Note: 90% of Acorn Customers Web Site visitors use a monitor of 1003 pixels or wider. (Information provided by our Visitor Tracking System) General Design Comments Clean Layout Appropriate Design Elements (Victorian, Lodge, Etc.) Correct Font Size on Text (Based on your guests) Appropriate Page Count for Increased SEO Weight

10 Other Elements To Consider Feature guest rooms on their own individual page (with Next, Back, Call to Action) Cross Selling (Add-Ons, Packages, Niche, Etc.) Flash to show off Professional Images when and where appropriate Innkeeper update section for SEO refreshment on Home Page Sign Up for Newsletter Link to a Blog (if you have one) Guest Comments, Newspaper and Magazine Article References Video Links, TV Clips Send a Post Card Feature Media Page to make it easy on Travel Writers to write about YOU! Interactive Maps (Google Local) GPS Coordinates Reservation Look-Up Dates Coded on Page (Not a Link) Note: Acorn designs each appropriate Web Site page with organic marketing in mind. Visually, each and every page needs to WOW the guest, because a guest will find your site through a sub page (because of our unique marketing techniques) even before they ever get to the home page.


12 Quote: Pine Grove Park Jean Johansen Thanks for your help on this! My new site is a huge success! I'm getting multiple bookings every day from mostly new guests and lots of favorable comments on the web site. One woman told me, without asking, that my site was the deciding factor on where she made her reservations. Many comments on how beautiful our place is. It appears to be the best money I've ever spent!




16 Quote: Southmoreland Mark Reichle From September '07 through January '08 our occupancy increased 14% and our room revenue increased by 15%. It has been most notable in January (traditionally our slowest month) where our occupancy and revenue increased 34% over the prior year's January. A huge thanks to you and your staff for excellent design and marketing.






22 Quote: Carriage House Inn Paula Miller I just love the site!!!! Thank you all so much!!! It is at least in my opinion gorgeous! Thank You! Thank you!



25 Quote: Chocolate Turtle Dallas and Nancy Renner The impact of the website has been phenomenal!! We had hoped and expected that it would increase our business. We were not prepared for the magnitude of the increase. In the 8 months, August 07 (when the new website went live) through current bookings in March 08, occupancy is up 80% over the same 8 month period a year earlier. We just keep hearing over and over from guests how wonderful the website is and how it was the deciding factor in choosing to stay with us. So I think its safe to say - we all did a great job in putting it together! Thanks again to the Acorn team.

26 Questions? Comments

27 Download this presentation? Online Learning Classroom Handout Archive

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