1. Grace Rizza

2. Background O Owner Identity Dental Marketing O Marquette University Alumna – O Studied Advertising & Psychology O Obsessed with dental marketing, I dream about my work and constantly am coming up with new ideas for my clients O What I do in a nutshell: connect the best patients with the best dentists

3. Tonight O Facebook Dos & Donts O QR Codes O Components of Effective Website O Mobile Websites – Do you need one? O SEO – dont get scammed O Q&A

4. Facebook O Who has it? O Who uses it? O Why not? O Do you really need it?

5. Facebook Dos O Collect (and regularly update) emails from your patients O Without emails, youve got nothing

6. Facebook Dos O Actively request Likes O In office signage O Online O Tie in with email marketing campaign O From your website O Integrate everything

7. Facebook Dos O Use facebook to connect with your current patients O Put one person in charge of posting regularly (accountability helps!)

8. Facebook Dos O Feature before and after photos of patients (with written permission from patient) O Contact me for a free photo release form

9. Facebook Dos O Show video footage on facebook O Testimonials are GREAT O Just simply ask patients, What do you like about visiting us?

10. Facebook Dos O Post regularly O Contest/Giveaway for likes O Topical information – now would be a good time to talk about the methods you use for sanitation O Birthdays/fun things

11. Facebook Donts O Dont waste hours on facebook O 10 minutes/day tops

12. Facebook Donts O Dont have unrealistic expectations O You arent going to get a ton of New patients from facebook O Facebook will help you maintain and develop relationships, thats why its called social networking

13. Facebook Donts O Dont be political O Dont be rude –obviously O Dont be neglectful O Dont make it too personal, no one cares what you ate for lunch

14. Truth about facebook O Marketers are capitalizing on the popularity. Many people who do what I do love to jump on the bandwagon when things get popular. O Just because theres buzz, doesnt mean its the most important thing in the world.

15. Truth continued… O In fact, your website design, ranking on Google and online reputation will all effect your business more than your Facebook page.

16. QR Codes O Gained popularity in 2009. O QR = Quick Response O QR codes are free O Easy to set up O Nothing new

17. QR Codes for Dentists Ways to use QR Codes in the Dental Office: 1. To check in to Foursquare or Facebook places. This contributes to your Social Media Presence and SEO (search engine optimization). 2. To allow your patients to fill out a quick survey about the office and provide helpful, anonymous feedback.

18. QR Codes Continued O 3. To direct your patients to review sites where they can quickly write a positive testimonial. O 4. To allow your patients to enter a drawing or special give-away. O 5. In conjunction with your advertising to send your potential patients to your website. O 6. On your business card to instantly bring your patients to your Google Maps listing, which will provide them with real time directions to your office from their smart phone.

19. Want to use QR Codes? O Ill help you get one for free. Just email me at grace.rizza@gmail.com and Ill help you get set up with one.grace.rizza@gmail.com

20. 2013 Websites O Components of a website that works for you O 1. Clean design. Say no to clutter. O 2. Call to action - Make an appointment! O 3. Integration with: facebook, email marketing campaign, events, etc.

21. Mobile Compatibility O What is a mobile website? O Special layout made for phones O Auto detects mobile devices O Easy to navigate from phones

22. Do you really need one? O In some areas over 50% of searches are from mobile devices. O Yes, I said 50%!

23. SEO O Who has it? O Who knows what it means? O Quick ways to not get ripped off: O 1. Get reports of generally whats being done O 2. Get a contract saying that the efforts for your site are permanent O 3. NEVER pay for SEO on a web page that you dont own. (Example)

24. www.identitydental.com/cds

25. Tax Deductible Trip to Hawaii O Want info? O Speakers: O ADCPA, Charles Blair, Grace Rizza O June 25-28 th, Maui Resort O Great information, great people, great trip Email me for more information