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23 Free Websites for Clubs You can customise your website with your club colours and logo. Using simple tools you can help share you website in FaceBook, Google, Bing and digg. Create a mailing list to your members regularly. Create password protected pages for your members. Plenty of add-ons: Photo gallery, Contact Us form, Payments and Registrations and more

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29 The world’s most popular social utility. Connects you with the people around you. Provides a platform to inform and involve your friends/fans in social conversation. Social Media Platforms Explained A real-time information network that connects you to the latest information about what you find interesting. Allows users to find the public streams they find most compelling and follow the conversations.

30 Facebook Use in Australia Australia Facebook users (and counting) 47.34% coverage of the population Perth/WA 880,240 Facebook users (and counting) 38.33% coverage of the population

31 How Social Media Can Benefit Clubs Promotion Pushes Selling unsold tickets DVD release sales Official kit sales Club shop sales Direct Sales Develop & improve club/fan relationships Build local, national and international fan relationships Increase club allegiance Relationship Building Club/team announcements Create direct channel to fans (outside of traditional media) Crisis management Public Relations Leverage additional value of sponsorship deals through social media Cross-promotions across social media channels Affiliate Marketing Source:

32 Getting Started (or how to easily implement a Social Media program without spending a lot of time and effort)

33 Tips and Tricks Show that you’re human Post pictures and video Ask questions and involve fans Plan your posting frequency and timing Diversify your content Share the load Source: mashable.com

34 Tips and Tricks Follow people with a similar interest Get into the conversation Don’t spam Update daily Ask your followers to “live tweet” Integrate Twitter with other social media Source: twitip.com

35 Case Study – Bassendean Amateur FC

36 Best Practices/Governance Don’t Do not link to or publish personal attacks, or discriminatory, illegal, abusive, threatening, obscene or offensive material Do not post material that infringes upon intellectual property rights of others Do not use online communications to express your own political views Do not publish any material that may be detrimental to the reputation of the club Do not promote commercial interests for your own gain

37 Best Practice/Governance Do Monitor and administer your channel to ensure others aren’t posting content that is inappropriate Be upfront about who you represent Be factual about information you present. Ensure you are well informed before disclosing information Ask permission before identifying other people, including members or staff Be aware that any opinions or information that you publish may be used by the media If you quote other people, or another source of information, ensure you credit them by using a link, or quotation marks All public representations using social media should be approved

38 Q&A Time Resources for Social Media Contact me: (08)

39 Thank you! Katherine Burnett Project Officer – Communication and Technology


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