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305HipHop.com TIP: Hit F11 to go full screen!. The size of the South Florida’s Hip Hop Community market and why they are important. – United States census.

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Presentation on theme: "305HipHop.com TIP: Hit F11 to go full screen!. The size of the South Florida’s Hip Hop Community market and why they are important. – United States census."— Presentation transcript:

1 305HipHop.com TIP: Hit F11 to go full screen!

2 The size of the South Florida’s Hip Hop Community market and why they are important. – United States census information shows us that the population of 15 to 24 years old of age is 700,000, with survey’s and polls that have been conducted at least 65% percent like and listen to Hip Hop music, 28% go out to retail and purchase there favorite artists album, Over 80% have personal computers and constant internet web access, making it easier to shop online and gain faster information. – What this means to marketers is that, if they are interested in reaching the large and growing South Florida Hip Hop Music market, they can’t just rely on the high radio and T.V. advertising to reach all the Hip Hop community. Source: Census 2000 Summary File3

3 About 305HipHop.com South Florida's premiere online source for Hip-Hop Music, Culture, Politics, & Lifestyle. We are a highly progressive company that serves as a media outlet for Hip-Hop enthusiasts and a medium for promotion between professional/amateur talent, the music industry and the general public. 305HipHop.com has been used by world-renowned news source such as CNN, and featured on many local newspapers/magazines such as Miami New Times & City Link to name a few. 305HipHop.com publishes 12 online magazines per year with new issues appearing on every 1st of each month. Our site content includes editorials, local artist interviews, music news and reviews, event advertising, user forums and an online store. In addition to the online magazine, we also publish a weekly e-mail newsletter to our 60,000+ subscribers which summarizes new site content, local artist profiles, music samples, local event information and advertising. 305HipHop.com and it’s newsletter have been used for advertising by companies such as DEF JAM, BMG, Atlantic Records, Universal Music, Hustler, MUZIK PARK Records, Interscope, Shady/Aftermath Records, American Urban Radio Networks, Billboard and many others. Our ultimate goal at 305HipHop.com is to keep it's local and national visitors fully informed of what is happening in the Miami music scene by supporting and promoting the abundance of talent coming from the South Florida area.CNNMiami New TimesCity Link

4 305HipHop.com has interviewed South Florida’s elite in the Hip Hop Industry. In January 2007 took it’s publication to the next level by broadcasting live video interviews. Below are just some of the appearances on our channel. To view these and more visit www.305hiphop.com/frontlinewww.305hiphop.com/frontline

5 Though 305HipHop.com has put together legendary events such as the “Miami Awards” and “305 Vibes & Rides”; it’s main form of promotion is the mixtape industry. Our mixtapes (Compact Disc) showcase local South Florida artists and are distributed internationally throughout the world, so even though 305HipHop.com only caters to it's local artist and news, the website is accessed internationally in all regions of the world. The Geo Map Overlay represents the volume of visitors coming from locations around the world. The largest points indicate locations driving the most visitors to our website.

6 Statistics Monthly Averages Visits: 21,810 Pages: 111,042 Hits: 3,228,970

7 Demographics Under 18 to 35 years of age make up 87% of our viewers Household Income range from $20k to $50k+ - 72% male - 28% female College grads to High school students - 30% are students - 25% professionals - 45% consist of various employment 75% have the website book marked 60% visit the website daily 75% are from the South Florida Area

8 Ad Placements 1. HEADER The HEADER banner is the most highly visible placement of our ads. Not only is it the first thing you see on a page, but it's on 100% of the website's pages. *Up to 728 x 90 pixels. Monthly cost: $600 2. LEFT COLUMN The LEFT COLUMN banner is place on 99% of the website's pages. *Up to 160 x 600 pixels. Monthly cost: $550 3. CENTER COLUMN Studies have shown that users tend to look straight at the screen making the CENTER COLUMN a highly visible click activity area. This ad placement is only seen on the main page of the site, but due to it's effectivness it is frequently requested. *Up to 350 x 350 pixels. Monthly cost: $400 4. RIGHT COLUMN Our biggest sized ad placement, usually used for event flyers, is our RIGHT COLUMN banner. This placement is shown on the main page and through 50% of the site. *Up to 400 x 600 pixels. Monthly cost: $600 5. FOOTER For those on a budget that want to make a little money work for them. Same as the HEADER banner but on the bottom of the page. *Up to 728 x 90 pixels. Monthly cost: $300 If you don’t have a banner designed, our affiliates at TightDesigns.com will design one for you for an added fee depending on size. Be sure to mention it to our Ad rep.TightDesigns.com

9 305 Weekly Unlike most e-mail "blast" that solicit indiscriminately to multiple mailing lists of uninterested individuals, our newsletter is published once a week to 60,000+ subscribers and registered members. Our target audience is geared towards but not limited to the young urban community. The newsletter is sent out in HTML allowing image placements and Text formats for mobile devices. The newsletter summarizes new site content, local artist profiles, music samples, local event information and advertising. 305 Weekly has been used for advertising by companies such as DEF JAM, BMG, Universal Music, Hustler, Interscope, Shady/Aftermath Records, American Urban Radio Networks, Billboard and many others. Cost of ad placement in newsletter: $100 *Exclusive use of our mailing list: $300* *In order of exclusive use of our mailing list, the ad must be relevant to our target audience to not spam our subscribers with unwanted material.

10 South Florida’s Premiere Online Source For Hip Hop Music, Culture, Politics, & Lifestyle Should you need any assistance, please contact : Thank You for taking your time out to check 305HipHop.com and how we can fulfill your E-marketing solutions. rita@305HipHop.com 786.380.2587 P.O. Box 133146 - Hialeah, Fl. 33013


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