1. Exhibitors Meeting 2002 May Geneva

2. W ORLD 2003 – Marketing Strategy Direct phone / mail / email campaigns to bring in customers from new sectors: Finance / banking / investment community Internet companies Broader IT sector Increasing use of Web banners / links / billboards

3. Integrated communications campaign to promote the event Print advertising and editorial in leading business and trade publications TV advertising closer to the event W ORLD 2003 – Marketing Strategy

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5. A host of high-profile sponsorship opportunities Allowing you to increase your brand awareness and visibility For example: The Opening Ceremony W ORLD 2003 – Marketing Strategy

6. W ORLD 2003 – Marketing Strategy Quality Daily Newspaper distributed at the event and in public areas in Geneva (airport, train station, major hotels) offering both editorial and advertising opportunities to exhibitors Horizon House, the Official Publisher of the Daily Newspaper, is with us here today

7. W ORLD 2003 – Marketing Strategy On-site TV broadcasting networked throughout the event and to major hotels, and distributed through official news network partnerships MCI, the Official Provider of ITU T ELECOM TV for the W ORLD 2003 event, is here with us today The next slide shows a conceptual view of the studio

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9. W ORLD 2003 – Marketing Strategy Print, CD-Rom and online catalogue giving visitors full access to exhibitors information Billboards and banners available for rental

10. Official Multimedia Publication Printed and DVD Versions DVD distributed free to all 200,000 participants Gaston Lionel Franco is with us today W ORLD 2003 – Marketing Strategy

11. Exhibitors Meeting 2002 May Geneva