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Superfoods Dr Carrie Ruxton Nutrition consultant
What are superfoods?
No agreed definition Implied that the food or ingredient delivers a health or wellbeing benefit Separate from its ability to meet nutrient requirements
Superfoods as a concept Natural raw foods or ingredients Processed ingredients Novel ingredients ‘naturalness’ decreases, regulatory burden increases
Consumers interested in ‘superfood’ products Ranking Foods that control weight1 Energy-boosting products2 Fortified drinks3 Fortified foods4 Herbal supplements5 Beauty foods/drinks6 Datamonitor, 2005
Consumers used to health claims Heart health/maintenance Overt or inferred intelligence boosters Sports performance claims Gut health Well-being Wacky health food shop claims
But they don’t trust them Datamonitor, 2005
Int J Food Sci Nutrition,2007; 57(3-4): 249-272.
Mink et al (2007). AJCN 85, 895-909 Anthocyanidins p=0.03Flavanones p=0.01 N=34492 US post-menopausal women, prospective study Adjusted RR for age, BMI, EI and lifestyle
Plausible superfoods Fish oil – omega 3s Antioxidant-rich fruit & vegetables Polyphenols e.g. fruit, soya, cocoa Probiotics & prebiotics Oats – beta glucans Dietary fibre Stanols & sterols Potassium-rich foods
Problem Consumer interest up Evidence growing Health claim opportunities going down?
The new legal environment Launching successful products Communicating Benefits to consumers What’s on the market? Case studies
Foods that manage weight Dr Carrie Ruxton Nutrition Consultant.
FUNCTIONAL FOODS Samantha Richards NUTR 243. Overview How to define “functional foods” Common misconceptions Regulation of functional foods Categories.
How M&S Helps the Middle Years Customer Claire Hughes Company Nutritionist.
Nutrient Rich Foods - Superfoods. Superfoods What are Superfoods? No definition Health benefits beyond basic nutrition Improve overall health Provide.
By: Ms. Guerra. Oils are the major source of fatty acids that are necessary for health— called “essential fatty acids.” Chocolate is a favorite.
© Nino Binns 2009FDIN 8 th July Safe Claims for Healthy Middle Years Nino Binns BSc PhD NMB Consulting Ireland.
Nutrition with Neil Burchill. Don’t be afraid of your fats. Fats will improve immune function & help decrease inflammation. Obesitity has increased 400%
1 Joe Lutz General Mills, Inc Health and Wellness.
Probiotics and Prebiotics To evaluate the evidence for the benefits of functional foods including: a) probiotics containing Bifidobacteria and lactic acid.
CBI - Ministry of Foreign Affairs Translating consumer trends for health products to natural ingredients.
Be Body Smart - Better, Naturally. Nutri-Smart - Better, Naturally 22 Vitamins and Minerals Whole Food Organic Phytonutrients Omega Fatty Acids Plant.
New Emerging Ingredients SSW Ingredients with Potential Energy Heart Health and Bone Health Antioxidants Protect against UV radiation Cognitive.
Label Claims Blakeley Denkinger, MPH, RD, CSSD Nutrition Assessment and Evaluation Team, Nutrition Programs Staff Office of Nutrition, Labeling, and Dietary.
Presented by Janice Hermann, PhD, RD/LD OCES Adult and Older Adult Nutrition Specialist Nutrition for Older Adults Nutrition Needs with Aging.
Vegetarian Diets. Vegetarians do not eat meat Usually eat vegetables, fruit, nuts and grains Sometimes do not eat animal products, such as fish, eggs.
Nestlé Research Center Berries: Industry needs the science Gary Williamson.
Healthy Middle Years Gaynor Bussell RD, RPHNutr. What are the middle years? Around 45-65; known as ‘baby boomers’ in the States Around 45-65; known as.
Boosts Nitric Oxide production by 24% Gives sustained energy Low insulin response – Stable blood sugar Increases performance and endurance Improves blood.
Functional Foods Key Knowledge: New and emerging foods, including functional foods and foods to meet particular dietary requirements and food intolerances.
The Diet and Cancer Connection Dr. Sandra Bastin, RD, LD University of Kentucky Cooperative Extension Service.
Outcomes: Discusses factors that limit and enhance the capacity to move and perform Analyses the benefits of participation and performance in physical.
Nutrition Facts Label Presented by Janice Hermann, PhD, RD/LD OCES Adult and Older Adult Nutrition Specialist.
WELLNESS FOODS Hayley Marson BSc (Hons) MSc RNutr Nutritionist.
The food groups. Grain group Grain Group foods are the energy-giving foods and rich source of protein and carbohydrates at the same time. We should take.
Lowering Cholesterol through the use of Phytosterols By: Nicole St. Jean.
© Food – a fact of life 2010 Engaging with nutrition British Nutrition Foundation.
Steve Hatchett Building Your Nutrient Superhighway.
Dana Hrnčířová Dpt. of Nutrition, 3rd Faculty of Medicine, Charles University in Prague.
WELCOME to Senior Manager School GNLD Opportunity.
Can nutrients in red meat benefit secondary school children? Carrie Ruxton BSc, PhD Freelance Dietitian and member of the Meat Advisory Panel.
Whole Food Nutrition for Lifelong Health & Vitality!
NO FLOUR Healthy option. NO YEAST EVEN HEALTHIER.
Information found on the labels of prepackaged foods In Canada each prepackages food item must include: Nutritional facts table Ingredients List.
Nutrition. Grains Fruits Poultry Vegetables Grains Dairy OilsSweets.
Chapter 11 Diet and Health Nutrition: Concepts & Controversies, 12e Sizer/Whitney.
Using nutrition to modulate health effects of environmental pollutants Michelle A. Mendez Dept of Nutrition UNC-Chapel Hill.
DIET – IT’S A LIFESTYLE!. Key stages in life Why does the body require different amounts of energy during different stages? age; gender; body size; level.
Functional Foods & Phytochemicals Melissa Rutz 4/21/14 Nutrition.
Survey Says: Consumers want Omega-3 Fish Oil. Corporate Profile Omega Protein, Inc Headquarters- Houston, Texas.
Top Ten Healthiest Foods Countdown By: Emily. 10. Oatmeal O Eating a bowl of oatmeal everyday, your blood cholesterol levels will drop because of the.
Deakin University CRICOS Provider Code: 00113B WELCOME MELBOURNE ALUMNI TO OUR SEMINAR Superfoods or Supermyths? Presented by Associate Professor Tim Crowe.
Planning A Healthy Diet Copyright 2005 Wadsworth Group, a division of Thomson Learning.
Diet, health and hygiene. Diet, Health and Hygiene 7 requirements of a healthy diet Carbohydrates Proteins Fats Vitamins Minerals Water.
NEW CHALLENGES IN FOOD AND HUMAN NUTRITION AT AAFC Nutritional Benefits of Cereal -Glucans Dr. Susan M. Tosh Research Scientist Guelph Food Research.
Brown Rice protein powder Introduced by Kai Natural Care.
MELANIE SNYDER Healthy Habits Build Healthy Children.
Day 20 Foods Targets: Discuss the benefits of eating breakfast. Explain the impact of nutrients on the body and overall health. Question of the day: Why.
Created by Jack Schetter Major: Health Promotion and Fitness Management.
By. Rahath and Alexander. 1. Where can you get omega 3? You can get it from fish. 2. What are some of the benefits of omega3? You can reduce chances.
INFLUENCE OF CONSUMER PERCEPTION ON NEW FOOD PRODUCT DEVELOPMENT.
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