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NOKIA BUSINESS MODEL & SCAMPER Creativity and Innovation Subject Tami Ariyanti Yuwono 19008073. Illona Freddy 19008073. Maharani Ayunda 19008002. Madeza.

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Presentation on theme: "NOKIA BUSINESS MODEL & SCAMPER Creativity and Innovation Subject Tami Ariyanti Yuwono 19008073. Illona Freddy 19008073. Maharani Ayunda 19008002. Madeza."— Presentation transcript:

1 NOKIA BUSINESS MODEL & SCAMPER Creativity and Innovation Subject Tami Ariyanti Yuwono Illona Freddy Maharani Ayunda Madeza Alexander Muhammad Dien Lesmana

2 BUSINESS MODEL

3 VALUE PROPOSITION  Connecting People  Phone  SMS  Social network  Additional  Media: music, video and voice note recorder; gallery  Information seeker: Internet browser  Information storage: notes, contacts, appointments  Anywhere, Anytime

4 CUSTOMER Customer Segment Distribution Channels Customer Relationships  Economic level & Region segmentation  Office  Music  Social Connectivity  Operational (“front office” business processes: sales marketing, service)  Collaborative (self-service)  Analytical (analyze data)  Nokia official stores  Hand phone outlets  Electronic center

5 ECOSYTEM Key Activities/ Core Capabilities Partner Key Resources/ Value Configuration  R&D  Marketing and Sales  Finance  Human Resource  Techies  Marketer  Finance  Production  Network Operator  Distributor  Manufacturers

6 FINANCE Cost Structure  Marketing  Research & Development  Salary and Bonus  Administration  Production Revenue Flows  Product sales

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8 S ubstitute A dapt C ombine  Conventional hand phone  Music player  Camera  NOKIA MESSENGER  Handphone+camer a+musicplayer+soci al network features  Iphone + Blackberry (High resolution display, Nokia Messenger, Apps)  Stay in lower price, keep costs down M odify  Able to house Symbian OS or Android OS (depend on user’s desire)  Software can be upgraded automatically (Blackberry/Mac)

9 P ut to Other Purpose R earrange E liminate  Camera  Music player (Huge mp3 storage, high quality speaker)  Chat messenger  Laptop  Rigid Display  Complicated interface (music player, home screen)  Limitation of OS options  Network Operator (to support service for Nokia Messenger)

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