1. NOKIA BUSINESS MODEL & SCAMPER
Creativity and Innovation Subject
Tami Ariyanti Yuwono Illona Freddy Maharani Ayunda
Madeza Alexander Muhammad Dien Lesmana

2. BUSINESS MODEL

3. VALUE PROPOSITION Connecting People Anywhere, Anytime Additional Phone
SMS
Social network
Additional
Media: music, video and voice note recorder; gallery
Information seeker: Internet browser
Information storage: notes, contacts, appointments
Anywhere, Anytime

4. Customer Relationships Distribution Channels
Customer Segment
Customer Relationships
Distribution Channels
Economic level & Region segmentation
Office
Music
Social Connectivity
Operational (“front office” business processes: sales marketing, service)
Collaborative (self-service)
Analytical (analyze data)
Nokia official stores
Hand phone outlets
Electronic center

5. Key Activities/ Core Capabilities Key Resources/ Value Configuration
ECOSYTEM
Key Activities/ Core Capabilities
Key Resources/ Value Configuration
Partner
R&D
Marketing and Sales
Finance
Human Resource
Techies
Marketer
Finance
Production
Network Operator
Distributor
Manufacturers

6. FINANCE Cost Structure Revenue Flows Marketing Research & Development
Salary and Bonus
Administration
Production
Product sales

7. SCAMPER

8. Substitute Combine Adapt Modify Conventional hand phone
Music player
Camera
NOKIA MESSENGER
Handphone+camer a+musicplayer+soci al network features
Iphone + Blackberry (High resolution display, Nokia Messenger, Apps)
Stay in lower price, keep costs down
Modify
Able to house Symbian OS or Android OS (depend on user’s desire)
Software can be upgraded automatically (Blackberry/Mac)

9. Put to Other Purpose Eliminate Rearrange Camera
Music player (Huge mp3 storage, high quality speaker)
Chat messenger
Laptop
Rigid Display
Complicated interface (music player, home screen)
Limitation of OS options
Network Operator (to support service for Nokia Messenger)

10. Thank You