1. Welcome to this TechNet Event FREE bi-weekly technical newsletter FREE regular technical events hosted across the UK FREE weekly UK & US led technical webcasts FREE comprehensive technical web site Monthly CD / DVD subscription with the latest technical tools & resources FREE quarterly technical magazine We would like to bring your attention to the key elements of the TechNet programme; the central information and community resource for IT professionals in the UK: To subscribe to the newsletter or just to find out more, please visit www.microsoft.com/uk/technet or speak to a Microsoft representative during the break www.microsoft.com/uk/technet

2. Introduction to Blogs and Blogging Eileen Brown Manager, IT Pro Evangelist team, Microsoft UK http://blogs.technet.com/Eileen_Brown

3. Agenda What is Blogging Aggregation Blogging communities Corporate blogging

4. Whats a Blog? Web + Log = Blog Online journals Frequently published corporate Web writings – Scanned by journalists Instant feedback opportunity Whatever

5. Blogging Overview Reverse chronological display Single person or single entity? What makes blogging attractive? Blog search

6. Why Blog Human face Way to engage with feedback Demonstrates youre listening Builds partnerships Gets PR

7. Why Blog? Watch news propagate – 2500+ Microsoft employee bloggers Fast distribution of technical content – (security alert, anyone?) Immediate customer feedback – you post, they can comment Press enquiries – and attention

8. Good blogs Informative Passionate Credible

9. Finding blogs Search and find Web page RSS (XML) feed subscription – read in a RSS Reader URL link sent via email Media – publish links to blogs as part of a news story

10. Demo MSN spaces Community Server Bloglines.com

11. Agenda What is blogging Aggregation Blogging communities Corporate blogging

12. RSS feeds – The foundation News aggregators – Some are web based – Outlook 12 will have RSS support Work on subscriptions Aggregators vs. Browsing Aggregation

15. Popular aggregators Sharpreader www.sharperader.netwww.sharperader.net Newsgator http://www.newsgator.com/http://www.newsgator.com/ Bloglines http://bloglines.com/http://bloglines.com/ Feedreader http://feedreader.com/http://feedreader.com/ IntraVnews http://www.intravnews.com/http://www.intravnews.com/ Start (Web based) www.start.comwww.start.com

16. Demo Newsreaders – Sharpreader – Feed Demon – Start.com

17. Agenda What is blogging Aggregation Blogging communities Corporate blogging

18. Blogging communities What is a blogging community Why join one?

19. Blogging communities Geekswithblogs.net Weblogs.asp.net Dotnetjunkies.net Blogs.technet.com Blogs.msdn.com http://myitforum.techtarget.com/blog/

20. Communities vs Self hosted Communities Easily discovered Advertisements Maintenance controlled by admin Visitors look for specifics Self hosted Discovery down to you Complete control Self hosted and maintained Visitors look for you specifically

21. Resources Community Server Source Code and More Info http://communityserver.org http://communityserver.org Scott Watermasysks blog http://scottwater.com/blog Microsoft.com Blog Portal http://www.microsoft.com/communities/blogs/PortalHome.mspx http://www.microsoft.com/communities/blogs/PortalHome.mspx Portal and Smart Components Blog post http://blogs.msdn.com/MSCommunity/archive/2004/07/09/1 78584.aspx

22. Building Relationships scoff at the small audience size – Steve Ballmer reads blogs – Steven Levy from Newsweek – The CEO or CTO of your best customer? Inside a real-life blog relationship How these relationships add up to real business

23. Podcasts Audio files made available via RSS Derived from Portable Device and Broadcast Synchronised with your audio device Podcast aggregators – Apples ITunes – IPodder – IPodderX – Supports news, audio and now video

24. Blogcasts Audio and video files available from a blog Derived from Blogging and webcast Demos of technology – slides optional Anyone can create and deliver – Community led and viral

25. Podcast and Blogcast communities www.windowsitpro.com/podcast www.itconversations.com www.podcaststudio.net www.theblogcastrepository.com http://www.microsoft.com/communities/blogs/PortalHome.ms px

26. Demo Communities

27. Agenda What is blogging Aggregation Blogging communities Corporate blogging

28. How Blogging Sells Relationship networks Amplification of message Advertises proficiency and passion Aggregates new stuff

29. What to include Resources News Links to other interesting stuff Your own opinions Anything that demonstrates your passion and authority

30. Corporate blogging Corporate culture Staying out of trouble – Policies / guidelines / FAQ Competitor linking

31. Listening to the Blogosphere Do you know what people are saying? Would you know if there was a hot trend? Would you be able to participate in the conversation or, gasp, influence it? Resources: – Technorati http://www.technorati.comhttp://www.technorati.com – Feedster http://www.feedster.comhttp://www.feedster.com – Pubsub http://www.pubsub.comhttp://www.pubsub.com

32. Starting your blog Tools Voice Frequency Corporate Weblogger Manifesto http://radio.weblogs.com/0001011/2003/02/26.html http://radio.weblogs.com/0001011/2003/02/26.html Trackbacks, Permalinks, Referrer logs, Blogrolls, Comments

33. Getting Over Your Fears Whats the ROI? Im scared of getting fired Talking about competitors If I write for free, why would they hire me? Dealing with trolls I dont have anything to say!

34. Crisis Management The bloggers are flaming, what do you do? Acknowledge Link Be humble Say youre sorry

35. Building Momentum Readership Techniques Getting them to talk about you Using other peoples comments Using your referrer log – finding people who want to engage with you

36. Demo http://blogs.technet.com – Community Server

37. Q and A Questions anyone?

38. http://www.microsoft.com/uk/technet