What is social media? A different way to socialize using the web
What are social networks? A website with a database
What is social media and Web 2.0? Harnessing collective intelligence Trusting consumers as co-developers Engaging consumer experiences Participation Trust economy Word of mouse
The old vs. the new Web 1.0Web 2.0 EyeballsHands Britannica onlineWikipedia Personal websitesBlogging CMSWikis DirectoriesTagging StickinessSyndication Instant messengerTwitter ConferencesUnconferences
The Web is changing how we do business Trust economy Gift economy
Social media is driven by the consumer not driven by business and is currently experiencing growth
The Social Networking has grown 12.7% from November 2006 to April 2007. In Canada from April 2006 to April 2007 Facebook grew 2424% YOUTUBE grew 616% MySpace grew 135%
70% of Americans aged 15-35 use Social Networks Fox Interactive Networks
Half of YouTube’s audience is over 34 MarketingVox
17% of Sony PlayStation owners in America are aged 50+ The Observer
Craig Newmark, owner and inventor of Craigslist Craig Newmark has said that this is a time of ‘creative destruction’ and that he has a ‘great deal of sympathy for people who run the printing presses’. He went on to say that it isn’t journalism that is becoming obsolete; rather the delivery methods are changing. ‘Even the kids realize news is important. The problem is that paper is too expensive’.
UGC (user generated content) UGC is now the brand Consumers now create and change the brand (you no longer own your brand) (youtube) Consumers market the brand It’s not “with” your brand, it’s “in” your brand
Social Networks http://www.youtube.com/watch?v=6a_KF7 TYKVc http://www.youtube.com/watch?v=6a_KF7 TYKVc
Blogging An online journal, a way to tell a story 102 Million blogs, 120,000 blogs started each day It is not reporting – nor do people expect it to be
“Newspapers increasingly reference Bloggers as sources in stories. In just 2 ½ years this has grown from almost nothing to a significant input to media” Factivia
Blog Demographics 42% of all Canadians have read a blog Blog use in Canada is most popular among those: With household incomes of $60,000 or more (44%) Men (48% vs. 35% among women) Younger adults aged 18-34 (50%) Those with post-secondary education Ipsos-Red, June 2005
Blogs need to be frequent. Web 2.0 has created a low attention span. A blog should be posted a MAXIMUM of 3-4 days apart.
Tools of the trade Google Reader Google News alert Technorati Google Tagging Del.icio.us Facebook iTunes YouTube
Google Reader http://www.google.com/reader/view/#overview -page http://www.google.com/reader/view/#overview -page Another option: http://www.google.ca/ig?hl=en http://www.google.ca/ig?hl=en
Google News Alerts http://www.google.com/alerts?hl=en&t=1
Technorati RSS Add popular, relevant blogroll (a blogroll is a listing of websites that often appear as links on web logs). http://technorati.com/people/technorat i/CanadianWildlifeFed http://technorati.com/people/technorat i/CanadianWildlifeFed
Google Search engine Determine how well your site is doing
Tagging The assigning of keywords to online content to help users search that content more effectively.
Del.icio.us Social book marking which uses tags http://del.icio.us/TobiMichelle
Facebook Virtual read News feed Over 41 Million Canadians have visited Facebook.
iTunes iTunes is a media player used for transferring music, photos and videos
YouTube YouTube is a popular free video sharing website which lets users upload, view, and share video clips.... Tobi – http://youtube.com/profile?user=TobiMichelleMhttp://youtube.com/profile?user=TobiMichelleM