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Generational Differences By: Sandi Bullington /
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GENERATIONAL DIFFERENCES GI Silent/Mature Boomers Generation X Millennial/Y Generation Z -Futuristic
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High achievers, Fearless but not reckless, Patriotic, Duty, Honor, Country Dedication, Sacrifice Idealistic, Morally consciences 1901-1924 Greatest Generation
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America's first astronauts, Nobel laureates, Legendary movie stars, Political leaders 1901-1924
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"G.I." stand for general issue or government issue Throughout the G.I. life cycle, – Federal government directed and supported its members with new programs and departments. A generation of "doers' and "believers," Survivors of the great depression 1901-1924
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Good team player Put their trust in – Government, – Authority – Community. 1901-1924
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Fun Fact – A dollar in 1924 is equal to $11.37 in 2005 – Birth Name (Death) – 1901 Walt Disney (1966) – 1902 Charles Lindbergh (1974) – 1902 John Steinbeck (1968) – 1907 John Wayne (1979) – 1916 Walter Cronkite (2009) – 1924 Lee Iacocca 1901-1924
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– Formative Experiences Roaring 20s Great Depression FDR Administration Rationing Pearl Harbor Atomic Bomb Korean War 1901-1924
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– They will remember where they were when: The stock market crashed in 1929 –Black Thursday Pearl Harbor was bombed –December 7, 1941 1901-1924
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– Lifestyle Boy & Girl Scouts founded Electricity discovered Freon discovered First retail stores established –Woolworths 1901-1924
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Cautious Patience Unadventurous, Unimaginative, Withdrawn, Silent 1925-1945
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Generation without a cause – Many looking for cause (Peace Corp founded) Wanted job security offered by big corporations Earliest marrying group in American history Women became mothers and stayed at home Start of the "divorce epidemic" 1925-1945
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Duty, honor, country Dedication, sacrifice Conformity Patience Hard, hard times then great prosperity National pride Doing a good job was most important Age=Seniority 1925-1945
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Fun fact A dollar in 1942 is equal to $11.93 Birth Name (death) 1925 Margaret Thatcher 1926 Queen Elizabeth II 1928 Marin Luther King (1968) 1936 Jim Henson (1980) 1941 Bob Dylan 1925-1945
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Formative Experiences-Grew up with social turmoil – Television – Korean War – Cold War – Civil Rights – Space Race 1925-1945
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Will remember where they were when – John Kennedy was assassinated November 20, 1962 1925-1945
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Lifestyle Parents strict with their children. – Pressure to conform came from the adults not from peers. Housing developments increased – Many moved to the suburbs – Suburban life encouraged conformity Women started to wear trousers Transistor radio, television, and electric typewriter mass marketed 1925-1945
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In the Workplace – More direct because of life experiences – Appreciate formality and order – Managers don’t always know how to treat women in workplace – Like to be asked about their past experiences – Comfortable with top-down organizational structure-respectful of hierarchical authority – Loyal to their company 1925-1945
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How to Motivate – Personal touch – Allow them time to chat between tasks – Honor their hard work and achievement with symbols – Ask them their life story 1925-1945
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Developed under parent's care – Dedicated to nurturing their children to success – Stay-at-home moms devoted to children's social, economic, & spiritual. well being Advice from Dr. Benjamin Spock Develop personalities that mixed high self- esteem with self-indulgence Taught to think critically by questioning everything – Justify, purify, and force change wherever they believed it was necessary. – Made themselves heard by lighting social and political fuses 1946-1964
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Formative Experiences-Grew up with social turmoil – Cold War – Civil Rights – Space Race – Assassinations – Vietnam War – Energy Crisis – Watergate 1946-1964
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Will remember what they were doing when – John F Kennedy was assassinated – The Challenger exploded 1946-1964
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Lifestyles – Poodle Skirts, bobby socks – Bell bottoms, bikini – Jonas Edward Salk Develops PolioVaccine – Dr. Christian Neethling, a South African surgeon, performed the first human heart-transplant 1946-1964
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In the Workplace – Work ethic = work ethic, workaholics, motivated – Positive, optimistic, over-confident, question authority – Still believe in hard work and service – Like having a consensus to plan – Like face to face meetings; Like being star of show – Want loose structure that has temporary power – Defined by their job – Today, hold majority of management & leadership positions 1946-1964
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How to Motivate – Public recognition – Give them a chance to prove themselves – Perks associated with status – Reward working long hours 1946-1964
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What Boomer Women brought to the Workplace – Job sharing – Daycare in business – Flex-time – Telecommunity 1946-1964
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Older generations classify this generation as – Irresponsible, – Reckless, – Uneducated, – Violent X’ers find this criticism both overblown and very unfair. Suspicious of Boomer values No common heros 1965-1985 Baby Busters 1965-1980 MTV Boomerang Generation 1975-1985
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X’ers observed adults not in control of their own lives or their country – Vietnam War – Three Mile Island; – Skyrocketing divorces Working mothers created "latchkey" kids – Children without a childhood – Forced to grow up fast – Overloaded with information, – Had to learn to fend for themselves 1965-1985
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X’ers find it hard to understand – What is truth, – Right from wrong, – How to achieve success Confronted with – Drug addiction, – AIDS, – Sexual freedom, – Uncontrollable violence, – Environmental and world problems created by past generations. 1965-1985
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Fun Facts A dollar in 1961 is worth $6.51 in 2005 Popular Toys: Game Boy,Rubik's Cube Transformers Popular Movies 1982 - The Extra Terrestrial 1991 - Close Encounters of the Third Kind Birth Name (death) 1963 Michael Jordan 1961 Princess Diana (1997) 1961 Eddie Murphy 1965-1985
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Formative Experiences – Roe vs Wade – Challenger Explosion – Latchkey Kids – Fall of Berlin Wall – Persian Gulf War – AIDS – Clinton Administration 1965-1985
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Important Events – Roe versus Wade - 1986 - Abortion Case – Challenger Shuttle Explodes on Takeoff - 1986 – Berlin Wall Dismantled - 1989 1965-1985
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Lifestyle – Most households have parents working full-time jobs trying to give their kids the best of life, especially materially, yet at the same time leaving many of the X’ers to fend for themselves – Communication between family members is done only by portable telephone, beepers or e-mail. – Best expresses their feeling through music groups, Internet communication, and with what they wear. 1965-1985
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Lifestyle – A preppie is an upper-middle class conservatively dressed in fifties retro country club style – Adult Preppies are better known as Yuppies. – Internet - 1995 – First to develop an ease and comfort with technology – First Test Tube Baby 1965-1985
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Workplace Watched parents get downsized and don’t believe in corporate loyalty Grew up with computers and tend to be techno-savvy and entrepreneurial Very self-reliant Want to build skills that will transfer to a new job 1965-1985
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Politicians and parents are taking an interest in improving conditions today that allows this generation to grow up in a nurturing environment Stay away from drugs, alcohol, profanity, improper TV, unchaperoned gatherings, aggressive behavior, beware of AIDS, and avoid teen pregnancy. Ambitious yet clueless Generation of hope Sometimes called the Y Generation 1978 – 1990 Generation Y also know as Echo Boomers
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Fun Facts – $1 in 1982 is worth $2.02 in 2005 Popular Movies – Braveheart 1997 – Titanic 1998 1978 - 1990
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Formative Experiences – Oklahoma City Bombing – World Trade Center Collapse 1978 - 1990
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Lifestyles – Styles from past generations make comebacks (bell bottoms) – Women cloths expose more of the body – Dress to feel good about self – Live in the moment – Hang with pals – Use Immediate technology – Earn money for immediate consumption – Think Matures are cool! 1978-1990
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In the Workplace – Beginning to become employment age – Racially and ethnically diverse – Individualistic, yet group-oriented – Short attention span – Question everything – Goal oriented – Entrepreneurial – Acknowledge and admire some authorities – Demonstrate respect only after being treated with respect 1978-1990
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How to Motivate – Challenge them – Let them work with friends – Constant, constructive feedback – Use latest technology – Combine work and play 1978-1990
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Generation Z the New Silent Generation Rise of the Information Age/Internet/dot com bubble Digital Globalization Still to be determined! 1995-2007
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If your boss is a Boomer My way is the right way Look over shoulder May not give enough respect
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How you can improve your relations with a Boomer boss Come in early Stay late Ask for their advice
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REFERENCES Generational Differences, David Adams, Missouri Training Institute, Lecture 2004 Generational Change in the Workplace, John McMahan, Center for Real Estate Enterprise Management, 2001 http://www.onpoint-marketing.com/generation- y.htm http://www.onpoint-marketing.com/generation- y.htm http://library.thinkquest.org/23440 http://library.thinkquest.org/23440 http://www.bls.gov/cpi/#tables
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Assignment 1. Design a power point with each demographic segment-GI, Silent Mature, Boomers, Gen x, Millennial, Futuristic (6 slides) 2. Using only pictures show appealing brands of the following categories: 1.Food 2.Technology 3.Service 4.Clothing 5.Entertainment
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