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1 PEMBELANJAAN PERUSAHAAN LECTURE 5a – LIFE CYCLE & FINANCING DECISION.

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Presentation on theme: "1 PEMBELANJAAN PERUSAHAAN LECTURE 5a – LIFE CYCLE & FINANCING DECISION."— Presentation transcript:

1 1 PEMBELANJAAN PERUSAHAAN LECTURE 5a – LIFE CYCLE & FINANCING DECISION

2 PP/MB-IPB/TA/10 2 Changes in unknown over the Lifecycle LAUNCHGROWTHMATURITYDECLINE Product risk Market acceptance Market share Size of market at maturity Length of maturity period Maintenance of market share Rate of eventual decline Market share Size of market at maturity Length of maturity period Maintenance of market share Rate of eventual decline Length of maturity period Maintenance of market share Rate of eventual decline Rate of eventual decline

3 PP/MB-IPB/TA/10 3 Business Risk Growth High Growth Launch DeclineMaturity Very High Growth Negative GrowthMed/Low Growth

4 PP/MB-IPB/TA/10 4 Net Cash Flows at different stages of development GrowthLaunch DeclineMaturity C/I -From salesHigh C/O -Mktg, FA, WCHigh Net Cash FlowNeutral C/I -From salesLow C/O -Mktg, FA, WCHigh Net Cash FlowNegative C/I -From salesHigh C/O -Mktg, FA, WCLow Net Cash FlowPositive C/I -From salesLow C/O -Mktg, FA, WCLow Net Cash FlowNeutral

5 PP/MB-IPB/TA/10 Untuk melihat file lengkapnya silahkan menghubungi kami di


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