1. Developing and Marketing Products Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall

2. International Business 5e Chapter 14 - 2 Chapter Preview Explain the key considerations in choosing international product strategies Identify the five international communication strategies Describe each element that impacts international distribution strategies Identify various international pricing strategies and the factors that influence selection

3. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall International Business 5e Chapter 14 - 3 Globalization and Marketing Standardized product and promotion Adapted product and/or marketing Consistent image and message Contain costs Consistent image and message Contain costs Respond well to local needs Obey local laws Respond well to local needs Obey local laws

4. Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall International Business 5e Chapter 14 - 4CulturaldifferencesCulturaldifferences Laws and regulations regulationsNationalimageNationalimageCounterfeitgoodsCounterfeitgoods National Business Environments

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