1. Website & Proposal for

2. Agenda Logos designs Website designs Fees
Marketing a Optimum Energy Services
Marketing Examples
Sales Support
Services Offered
Cost Analysis
Options

3. Logos

4. Logo Redesign Concept 1

5. Logo Redesign Concept 2

6. Logo Redesign Concept 3

7. Logo Redesign Concept 4

8. Logo Redesign Concept 5

9. Website Concepts

10. Website
Concept 1

11. Website
Concept 2

12. Website
Concept 3

13. Fees Website = $2000 Rate = $100/hour Edited until approved
Site Maintenance (webmaster) at hourly rate
Rate = $100/hour

14. Launching and Marketing a New Company
Owning a concept Sales

15. Marketing Optimum Energy Services
Key Messages
Promotions
Press Releases
Advertisements
Public Relations
Collateral (print & electronic)

16. Marketing Examples Car companies Fast Food Burgers
Volvo
Mercedes
Fast Food Burgers
Grey Poupon Dijon Mustard
What do you want your customers to believe of you?

17. OES Sales Support Key Messages Canned PPT Presentation Client Packet
A, B, C
Canned PPT Presentation
Used by Everyone
Client Packet
Brochure/Product Sheet
FAQ
WIIFM

18. Cost Analysis In the first 6–12 months OES will need… At regular rate
Web development
Logo
Market/client analysis
(3) Press Releases
Pub negotiations
Message development
Presentation development
Media analysis
Direct mail
Graphic design
Collateral development
Ads
Approx. Hrs. 448
At regular rate
$44,800

19. Services Market Analysis Press Releases
Strategic marketing
Press Releases
Presentation Development & Training
Media Analysis, buying & negotiations
Employee development, resume analysis
Graphic Design
Website
Collateral Development
Brochures, Ads, Sales Support
Ad Development
Print, TV, Radio
Media Analysis, buying & negotiations

20. Options Website & logo development only On retainer
Maintenance as needed at reg. rate.
On retainer
10 hrs week for any services
6 month engagement (260 hrs)
$12,000
Or 1 year at $20,000

21. Questions?