1. NLP-CO Online Marketing Plan August 2008

2. Overview as of August 5, 2008 Google Ad Campaigns OUTCOME: Fund advertising and expand database (Current ___ Goal ____) METHOD: Testing ads and price points + build auto-responder TIMELINE: August 2008 Landing & Web Pages to Drive Action OUTCOME: Convert google click-throughs to sales (30% as an initial goal). METHOD: eBooks, Newsletter, Bundled products in $10-20 range TIMELINE: August-September 2008 Increase Training & Subscription Revenue OUTCOME: $150,000 per month by Dec 2009 METHOD: Monthly CD seminars, online TIMELINE: Launch September __ 2008

3. Deliverables Week August 4 Write, test, and adjust google ads for CTRs Write landing/squeeze page providing offer to: – Sign up for newsletter – Get something of value for free (eBook?) – Provide a $10 and/or $20 offer to buy

4. Deliverables Week August 11 Draft 6 Auto-responder sales e-mails Determine which e-Books to edit and offer for free, begin editing process Run test of ad-words landing page bundled offer.

5. Headers Is NLP for you? Looking for the real NLP? Exclusive NLP offerings Access to NLP mastery Learn NLP from the People Who Wrote the Book

6. Google Ad-Words Customer itch (keywords and/or pain) Stressed Restless Have not fulfilled potential and dreams Relationship trouble Desire to learn and grow ??? Our scratch (sub-titles for ad words and landing page text) Overwhelmed and stressed? Take charge. Is your life running you, or are you running your life? Tough relationships made easy. Tough relationships made easy. Stressed and out of balance? Stressed and out of balance? Learn the proven secrets of greatness Your dreams fulfilled. Easier. The proven skills of great communication (more business front).