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Forest Flakes Jenny Khy Barbie Luangphixay. About Post Founded in 1895 by Charles William Post History of nutritious, high-quality cereal products Included.

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Presentation on theme: "Forest Flakes Jenny Khy Barbie Luangphixay. About Post Founded in 1895 by Charles William Post History of nutritious, high-quality cereal products Included."— Presentation transcript:

1 Forest Flakes Jenny Khy Barbie Luangphixay

2 About Post Founded in 1895 by Charles William Post History of nutritious, high-quality cereal products Included wheat, nuts, and flakes

3 The Concept Forest Flakes aims to provide a nutritious breakfast and promote creativity in children Healthy lifestyles Eco Friendly

4 Target Market Children ages 5-10, parents Daegu, South Korea Third largest metropolitan area

5 Average Price: $4.50 Forest Flakes Starting Price: $3.75

6 Story Site Forest Flakes portal site Reading-based to promote healthy minds New chapters every month with mini stories for holidays and special events

7 Contest Two categories: art and writing Winners chosen by creativity, not by skill Theme of nature must be present for art entries Winners get their work showcased on the site, special trio plush set, and customized stationary or art sets Entry forms available online Printable, Can be ed or mailed in

8 The Promotional Plan

9 Pre-Release: Week 1 Day 1: Post and portal websites open with pre-launch commercial Day 2: Pre-launch commercial starts to air on TV Commercial will air until the end of Week 3

10 Weeks 2 and 3 Final preparations for both websites should be ready for launch at the beginning of Week 4 First batch of promotional plush toys should begin and be ready by the end of Week 5

11 Week 4 Cereal released in stores – decal set New chapter will be added to the portal site Post-launch commercial airs

12 Weeks 5 and 6 Web advertisements will be completed and hosted on all chosen sites

13 Weeks 7 and 8 Processing of plush toys will begin New chapter will be added to the portal site Contest will be introduced

14 Week 9 Newspaper advertisements will be printed in all chosen newspapers Review feedback sent in from box

15 Week 10 Processing of the contest entries will begin Begin reviewing progress since launch Make necessary adjustments for after Week 13

16 Weeks 11 and 12 Begin preparations for new versions of newspaper and web advertisements New chapter will be added to the portal site

17 Week 13 Winner of the contest announced Mini story will be added to portal site in relation to contest

18 After Week 13 Continue adding new chapters to the portal site every month Add mini stories around holidays and other special events New contests and events to be released based on customer feedback


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