Fidelity www.jusan.es Fidelity TM - Telemarketing Software Fidelity TM enables the design and fulfillment of customized telemarketing campaigns Case Study:A real estate company specializing in apartments on the mediterrean coast wants to launch an initial campaign in various European countries. The Objecive: Generate 400 sales leads from 4000 calls to homes in Germany & UK using specifically contracted temporary staff. 1)Design a specific campaign called “TM - Germany & UK” which includes: Guide to help agents, On-screen form for data collection and Automatic dialing. 2)Import the initial data to the database (List of phone numbers to be used). 3)Activate the campaign for a group of 4 temporary staff during 1 week. (Based on 25-30 calls per agent/hour). 4)Finally, the sales leads obtained are passed to full time sales specialists for use in specifically focused and detailed calls
Fidelity www.jusan.es Enter possible call results apart from: Busy, No answer, etc Automatic dialing type: Preview, Progressive Setup of the “Germany & UK” campaign Campaign Guide Fidelity TM - Setup I´m ringing from a real estate company in Madrid. We have a special promotion of real estate in the Marbella area. Would you be interested? Would you answer a few brief questions and I will arrange for a specialized representative to ring you with specific details.
Fidelity www.jusan.es Fidelity TM - Setup Setup of Data Collection Form Supervisor creates the data fields required in the data collection form. Any number of fields may be created The phone numbers are then imported and the supervisor activates the campaign with a 9am to 6pm schedule. In this case the “Phone” field is read only. The other 7 fields may be filled in by the agent.
Fidelity www.jusan.es Fidelity TM - Agent Agents PC Screen Phone Controls Numbers are dialed automatically and data collection form is “popped” onto agent’s screen Agent selects from available call results and fills in data fields available if relevant. Pdf file: “I´m ringing from a real estate company in Lisbon …”
Fidelity www.jusan.es Fidelity TM - Data Generated Data Collection - “Germany & UK” campaign Example of a completed data collection form for a potential client that has requested more information
Fidelity www.jusan.es Fidelity TM - Reports & Statistics Reports & Statistics General Statistics: TM - Germany & UK Total calls: 4220 (3802 + 418) Answered: 2756 (2453 + 206) Busy: 465 (418 + 74) Not answered: 758 (702 +126) Ansaphone / Fax: 241 (229 + 12) Retrys: 418 (Busy x 1) Success rate - Retrys: 49.3% Total not interested: 2375 Total firm sales leads: 381 Ratio - answered / firm leads: 13.8% Success rate (calls/leads): 9.03% Total sales leads: 381 Success rate (calls / leads): 9.03% Once all calls have been completed or the allocated schedule has terminated various statistics and reports may be generated including each of the “Firm sales leads” obtained, and various general campaign statistics Sales lead (1/389): TM Germany & UK Name: Michael Schumacher Phone 0049 2434674647 Time to call: 7pm to 9pm E-mail: email@example.com@aol.de Mobile: 0049654354256 Children: 2 Visited Algarve: Yes Golf: Yes