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Social Commerce. Contents 1. Understanding Of Social Commerce -What is social commerce? -How it works? 2. Social Commerce Analysis -Pros and cons -Case.

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Presentation on theme: "Social Commerce. Contents 1. Understanding Of Social Commerce -What is social commerce? -How it works? 2. Social Commerce Analysis -Pros and cons -Case."— Presentation transcript:

1 Social Commerce

2 Contents 1. Understanding Of Social Commerce -What is social commerce? -How it works? 2. Social Commerce Analysis -Pros and cons -Case analysis -Limitation of social commerce 3. Social Commerce Application -Tips on using -Representative site

3 A subset of electronic commerce that involves using social media, online media that supports social inter- action and user contri- butions, to assist in The Online buying and selling of Products And services. 1.Social link type 2. Social web type 3. Joint purchasing type 4. Offline linkage type 1. Understanding Of Social Commerce -What Is Social Commerce?

4 Type of social commerce 1. Social link type2. Social web type Social Commerce 3. Joint purchasing type Coupan g Groupon Levis 4. Offline linkage type Foursquar e

5 Social Commerce Introduction Video clip_id= http://www.vimeo.com/moogaloop.swf? clip_id=

6 1. Understanding Of Social Commerce -How it works? Service providers Social Commerce providers Customers Using Service Attract business deals Payment Website Sales

7 2. Social Commerce Analysis -Pros and cons Basis for comparisonProsCons Management Aspects Promotional marketing of products Weakness of customer serviceIts Hard to b uild long-term consum ers confidence. Revenue Reduce advertising co stsBe thrifty The position of Membe r CompaniesShiny R evenue growth Types of goods sold Low cost, highly variab le product categories Performing arts, Resta urants Always the same itemsLimits

8 2. Social Commerce Analysis -Case analysis Ticket Monster CEO Shin hyeon seong

9 2. Social Commerce Analysis -Case analysis Coupang Director Yoon sun ju

10 2. Social Commerce Analysis -Limitation of social commerce 1. Locality limitations(Focusing on urban) 2. Difficulties of realization of the market expansion 3. Question that if achieved sustainable business mod el 4. Service Providers monotonous promotional market ing system 5. Excessive competition between companiesCan b e ignored by customers and partners

11 3. Social Commerce Application -Tips on using Buy Tell to your friends Coupons issuing Cancel Payment Choice

12 3. Social Commerce Application -Representative site Ticket Monster Sugar Deal(Co-President from Mckinsey) A Memory of a discount A Half Piece Of Ticket Coupang(Harvard alumni have established), Tweetpon, Ten oclock, Smart moms, The ssan, Tipon, Coupon mania, The best place, P-cup, Beaupon, Moong ssa, Hello DC, Salenamu, T- ddang, Pop coupon

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