Presentation on theme: "How to Develop an Effective Marketing Plan. Necessary Factors : 1.Benefits first 2.Measureable objectives 3.Six parts to marketing 4.Plan by market, not."— Presentation transcript:
Necessary Factors : 1.Benefits first 2.Measureable objectives 3.Six parts to marketing 4.Plan by market, not product or service 5.Unique strategies, or it is just a plan 6.Keep fact book separate from plan 7.Personality more important than good looks
17 Positioning Statement 1.Who : Bloomingdale-NYC 2.What : Fashion focused department store 3.For whom : Trend conscious, upper middle class 4.What need: Looking for high end products 5.Against whom: Other department stores 6.Whats different : Unique merchandising in a theatrical setting 7.So: It makes shopping entertaining
Creative Strategy 1.Target: Teen sun worshippers 2.Buying decision: Teens, moms, manufacturers, health professionals, clubs, schools 3.Purpose: Use SPF 15+ 4.Promise teens: Be more attractive to the opposite sex. Promise moms: Its safe to stay in the sun longer. Promise manufacturers: increased sales 5.Support: SPF 15+ blocks most harmful rays (ACS authority) 6.Personality: Healthy, effective, savvy, fun, contemporary 7.Timing: Pre and early tanning season (some continuous) 8.Objective: Encourage people to avoid sunburn
Advantages of Sales Promotion 1.Can induce trial 2.Establish purchase pattern 3.Increase sales 4.Neutralize competitive promotions Disadvantages of Sales promotion 1.Cant build loyalty 2.Can not reverse a declining sales trend 3.Can not change non- acceptance of a brand
When to discount your price 1.Make it a surprise 2.Save discounts until your supplier does something special 3.Dont use promotional discounts to sell in, but to sell through 4.Position against the right type of customer
1.SEO 2.PPC 3.Banner ads 4.Blogs, Facebook, etc. 5.Metasearch
Examples of different SEO plans 1.Transactional 2.Promotional 3.Content 4.Customer service
Procedure for SEO 1.Create your concept 2.Select your ISP 3. Select your software 4.Register your domain name 5.Develop your site 6.Upload 7.Register with search engines 8.Promote your site 9.Keep testing
Keywords & meta names 1.2-4 words 2.Maximum 25 3. 4.http://www.widexl.com/remote/search- engines/metatag-analyzer.htmlhttp://www.widexl.com/remote/search- engines/metatag-analyzer.html 5.Wordtrackers…http://www.wordtracker. com 6.Keyword suggestion tools..http://adwords.google.com/selec t/KeywordToolExternal 7. 8.
Links, code and submission 1.Open directory…www.dmoz.org 2.Valid HTML code…http://validator.w3.org/ 3.Submit every 3-4 weeks 4.Yahoo!: https://siteexplorer.search.yahoo.com /submit https://siteexplorer.search.yahoo.com /submit 5.Google: http://www.google.com/addurl/ http://www.google.com/addurl/ 6.Submission services… http://www.ibusinesspromoter.com/
Research Plan 1.In-house activities 2.Benchmark Studies 3.Advertising research
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