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Chapter 9 e-Commerce Systems. 2 Section 1 E-Commerce Fundamentals.

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Presentation on theme: "Chapter 9 e-Commerce Systems. 2 Section 1 E-Commerce Fundamentals."— Presentation transcript:

1 Chapter 9 e-Commerce Systems

2 2 Section 1 E-Commerce Fundamentals

3 3 I. Introduction to e-Commerce  Electronic Commerce – the entire online process of developing, marketing, selling, delivering, servicing, and paying for products and services transacted on networked global marketplaces; more than just buying and selling online  e-Commerce Technologies – involves most information and Internet technologies

4 4 II. The Scope of e-Commerce

5 5  Categories of e-Commerce  Business-To-Consumer (B2C) e-Commerce – still small when compared with all online commerce  Consumer-To-Consumer (C2C) e-Commerce – online auctions, online advertising of personal products and services  Business-To-Business e-Commerce – most of e- Commerce is here  Business-To-Government (B2G) e-Commerce

6 6 III. Essential e-Commerce Processes

7 7  Access Control and Security – secure access between parties to assure trust  Profiling and Personalizing – processes that gather data on you and your behavior to provide personalized service; this may raise ethical issues  Search Management – effective and efficient search processes are required for a good Web site; there are more than 30 different search engines on the Internet

8 8 III. Essential e-Commerce Processes  Content and Catalog Management  helps e-commerce firms develop, generate, deliver, and archive text and multimedia data  works with profiling tools  may include product configuration to support customer self-service and mass customization  Workflow Management – ensure proper transactions, decisions, and work activities are performed, and documents distributed correctly

9 9 III. Essential e-Commerce Processes  Event Notification – monitor all e-commerce processes and record all relevant events; most e-commerce applications are event-driven and respond to things that happen (events)  Collaboration and Trading – a major category of e-commerce; processes consist of collaboration and trading services needed by various stakeholders

10 10 IV. Electronic Payment Processes  Very complex due to the anonymous nature of electronic transactions  Web Payment Processes – most rely on credit card payment processes  Electronic Funds Transfer (EFT) – a variety of information technologies to capture and process money/credit transfers between banks, businesses, and customers

11 11 IV. Electronic Payment Processes  Secure Electronic Payments – measures taken to ensure security of information in electronic payments  Encrypt data between customer and merchant  Encrypt data between customer and firm authorizing credit cards  Take sensitive information offline

12 12 IV. Electronic Payment Processes A Secure Electronic Payment System

13 13 Section 2 e-Commerce Applications and Issues

14 14 I. Introduction  e-commerce has changed how firms do business and is now defining how firms do business  e-Commerce Trends

15 15 II. Business-To-Consumer (B2C) e-Commerce  Attract potential customers, transact goods and services, build customer loyalty  e-Commerce Success Factors  Selection and Value – attractive products, competitive prices  Performance and Service – easy navigation and purchasing, prompt shipping and delivery  Look and Feel – attractive Website, multimedia catalog  Advertising and Incentives – targeted Webpage advertising, promotions, discounts, special offers

16 16 II. Business-To-Consumer (B2C) e-Commerce  Personal Attention – personalized Web pages and product recommendations, notices, interactive support  Community Relationships – virtual communities and links to related Web sites  Security and Reliability – security of customer information and transactions, trustworthy product information, reliable order fulfillment  Great Customer Communications – easy-to-find contact information, online order status, product support

17 17 II. Business-To-Consumer (B2C) e-Commerce Traditional Vs. Web Market Communications

18 18 III. Web Store Requirements  Getting Customers to Find You – customers must find you on the Web - Search Engine Optimization (SEO) – focus on improving the number/quality of visitors to a Web site  Web Cookie File – a file stored on the customer’s computer with details about their visit to your Web site

19 19 V. e-Commerce Marketplaces A Sample B2B e-Commerce Web Portal

20 20 VI. Clicks and Bricks in e-Commerce  Should virtual electronic business be combined with physical operations or kept separate?  e-Commerce Integration – the Internet is just another channel that gets plugged onto the business architecture  Other Clicks and Bricks Strategies – partial integration of e-commerce into the physical business operations, or complete separation of the two  e-Commerce Channel Choices – a marketing/sales channel created to conduct/manage e-commerce activities

21 21 VI. Clicks and Bricks in e-Commerce An Integrated Vs. Separate e-Commerce Business


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