Presentation on theme: "What We Do The Right List is proud to offer the most exciting platform for advertisers since internet websites... Mobile phones With the ability of todays."— Presentation transcript:
What We Do The Right List is proud to offer the most exciting platform for advertisers since internet websites... Mobile phones With the ability of todays Mobile phone to connect to the internet and receive multimedia content, it has opened a whole new interactive channel for todays consumers to be reached by advertisers… in addition to our ability to send a broadcast message to our large database of opt-in mobile subscribers, The Right List can now place your banner advertisement on the most popular sites visited sites by mobile phone users…
Current Advertisers Largest mobile media network –70 million+ impressions per month –Current focus: mobile sites and content – Cross-carrier campaigns – Campaign management available Optimized for Mobile Ad Management and Delivery Platform –Connects Advertisers, Publishers and Carriers together on a common platform optimized for mobile –Ad Delivery (serving, tracking, optimization & reporting) –Cross Content capabilities (mobile web, java, brew, video) –Access agencies and brands buying mobile media
Mobile Usage According to M:Metrics, browsing Internet content on mobile phones is second most sought after activity of data subscribers 10% of mobile phone subscribers browse mobile content on a monthly basis US Mobile Subscriber Monthly Consumption of Content and Applications M:Metrics Benchmark Survey: September 2005 ActivityProjected Monthly reach (000s) % US Mobile Subscribers Sent or Received Text Message 5576230.8% Retrieved News and Information via Browser 1964210.9% Purchased Ringtone156248.6% Used Photo Messaging149298.2% Used Personal E-mail107485.9% Used mobile Instant Messenger 94575.205% Used Work E-mail61293.4% Purchased Wallpaper or Screensaver 59273.3% Downloaded Mobile Game 53152.9% Source: M:Metrics, Inc. Copyright 2005. Survey of U.S. Mobile subscribers. Data based on the month of September 30, 2005. n=13,398.
WAP Audience Composition Mobile Data Subscriber Stats: Educated urban audience –80% College Degree –32% Professional & Management Comprises highest disposable and per capita income DMAs –70% - $75k+ HHI Avg Age: 30 Skews slightly male
Mobiles 4 Media Types (WAP)(Streaming/Pre-Roll)(Text Messaging)(Java/Brew) Mobile Internet Advertising Downloadable Applications SMS / MMSVideo
Mobile Internet Advertising (WAP) Proven Marketing Model Ad types –Data capture (SMS address) –Click to call –Store locator –Coupon –Contests/Sweepstakes –Trivia –Tune-in Campaign Averages: –Click through rate: average 3-5% –CPM: average $35-50
The largest mobile media network in the industry –Channels: News, Weather, Entertainment, Sports, Gaming, Finance, Youth, General –Publishers: USA Today, MSN Mobile, CBS SportsLine, go2, TV Guide, Hollywood.com, ClubFONE, Afterdawn, Restaurant Row, AirG, Weatherbug, Accuweather, 10Best, MocoSpace, ConvertIT, Skynet MD, Sportsfeed, eGolfScore, Wcities and many more –Sample Advertisers: Dunkin Donuts, SBC, UPN, MasterCard, E! Entertainment, Vonage, Nextel, Embassy Suites, Ramada, American Express, UNICEF and others. 70,000,000+ Available monthly impressions 6,500,000 Unique Users TRL Partner Network
Category Content Category areas that are time sensitive are the most sought content on the TRL Network: –Sports - 33% –Weather - 11% –News - 9% –Directories - 30% –Gaming - 13% –Other - 4%
Case Study: Dunkin Donuts Client: –Dunkin Donuts Background: –DD specifically targets downtown Boston to give away mobile coupons to be redeemed at Dunkin Donut stores Objectives: –Create buzz for DD latte –Drive traffic to Boston DD stores Campaign: –Geo-targeted WAP campaign to Boston. DD purchased a WAP run of network from Thursday through Sunday for 4 weekends in a row. Results: –4% click-through rate. The campaign created a 21% increase in store traffic and redemption of the mobile coupon.
Case Study: Nextel Client: –Nextel Background: –Nextel offers premium mobile content Objectives: –Drive downloads of premium mobile content Campaign: –Mobile media ad spots with an actionable WAP link to fulfillment page Results: –6.7% Click-through rate –53% conversion
1 WAP Banner 2 Jump Page Allows the users to perform multiple actions: The Burger King banner and textlink appear on mobile sites across the TRL network. Search for a BK DL Wallpapers Research Nutritional Facts Search foods based upon allergens Learn more about BK Case Study: Burger King
DL Wallpaper, Nutritional Information, Allergens by Ingredient DL Wallpaper Nutrition Information Allergens
Global Media Solutions Call today for more information John Foster SVP Marketing The Right List Tel (800)697-5977 Fax 954-317-2665 JFoster@TheRightList.com