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Mobile Chris Falkiner & Peter Farfaras. Connect with your audience using mobile media Presentation to Aegis Peter Farfaras, Chris Falkiner.

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Presentation on theme: "Mobile Chris Falkiner & Peter Farfaras. Connect with your audience using mobile media Presentation to Aegis Peter Farfaras, Chris Falkiner."— Presentation transcript:

1 Mobile Chris Falkiner & Peter Farfaras

2 Connect with your audience using mobile media Presentation to Aegis Peter Farfaras, Chris Falkiner

3 1 Is this the year? The evolution of Mobile Reach your consumers everywhere 2 How do we get there? The mobile media-plan roadmap Formats, Features, Capabilities Who controls the future? Summary 3 Mobile

4 The Dreaded Angry Emoticon

5 Is this the Year? We are living in a connected world. Consumers use of mobile is far outpacing brands and agencies adoption. So…IS THIS THE YEAR OF MOBILE?

6 Mobile: First Always On Mass Medium

7 Mobile: Device Penetration in Canada Converged Mobile Device Market, Canada – Q2 & Q R.I.M. & Apple shipped approx. 82% of smartphones to partners Converged Mobile Devices 1.65-million Mobile Phones 5.01-million RIM Apple Palm HTC Samsung Nokia 32.7% Source: IDC’s Canadian Mobile Phone Tracker, November 2010.

8 Messaging Chat VoIP Calls Play Games Wall posts Status updates A unified communications + multimedia creation tool residing in your pocket Mobile: The Swiss Army Knife of Media Connectivity Presence

9 Mobile is the glue 81% use their mobile phones to research products and services they are considering. 65% commuting 80% at home 81% shopping 82% at work 95% other downtime

10 Source : Morgan Stanley 2010 Mobile: Internet Usage To Outpace Desktop by 2014

11 The evolution of media consumption Audiences are fragmented…Today, advertisers are challenged to: Drive measurable results and positive ROI Efficiently extend reach while maintaining a premium brand environment Understand the rapidly- changing mobile media landscape

12 Considerations

13 Where do we start? How do we get there? Integrated multi-screen campaigns Expertise in media and technology Big vision for connected experiences Investing in making vision a reality Roadmap of the Mobile Media Plan

14 How do we get there Where do we start? Connection The most relevant ways and places for advertisers to engage their target audiences. Results Achieving and exceeding advertiser objectives, delivering ROI Innovation Differentiated and game changing ad opportunities and new ways to capture and employ insights. Enable your clients to target mobile audiences with innovative, highly relevant, results-driven mobile ad experiences

15 It’s Easy

16 Types of Mobile Campaigns Mobile AdvertisingMobile MKTG Services Mobile ContentMobile Commerce On-DeviceOffline Response Video and Music Personalization Mobile Websites Branded Apps CRM Coupons Promotions Events eCommerce Operator billing SMS / P2P NFC

17 Types of Mobile Campaigns Branding Awareness Direct Response Data Capture Click to Call Traffic Driver

18 What you can do in the Mobile space Video In App Banners Rich Media

19 Mobile Audience Targeting Leverage available technology… To reach your target audience Geo Targeting Behavioral Targeting Device Targeting Carrier Targeting Demo Targeting Frequency Capping 3rd Party Impression Tracking Day Part Targeting

20 Mobile Web vs Apps

21 Do both - Mobile Web First Mobile Web 100% of devices Optimized to the highest common denominator You can publish when you want Webkit Content from mobile web is searchable Easier to market (through mobile banners) Apps Richer experience Native phone features (GPS, camera & voice) Offline Integration with other services

22 QR / MTag

23 2D & 3D Mobile QR/Tagging Canadian awareness of Mobile tagging (2D/3D QR codes)

24 Key Takeaways

25 What if a flyer could be interactive? Mobile: Enriching the Brand Experience How to Guide & How to video Store Locator Coupon

26 It’s up to all of us! Is this the year for Mobile?

27 Thank you! 27

28 Appendix

29 Coupons/Promo Code 29 Post Click Solutions 29 Data Capture

30 Store Locator 30 Post Click Solutions Click to Download App


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