1. Timberhill Athletic Club
Marketing Plan Presentation
Presented by: Amy Carico, DJ Cook, Katie Locke, Gregg Smith

2. Mission Statement
Timberhill Athletic Club’s mission is to provide a community of health, fitness, and fun for all members of all ages

3. Timberhill Recommendations
Café (smoothies & wraps)
Soccer field
Cooperation with Timberhill Realty
Indiviual marketing ventures catering to each class and/or event
Automatic bill pay
Cooperative relationships with GNC & Timberhill Tennis Club
Personal shopper
Car wash
Community involvment
Website color change
Maintain Value of Membership

4. Who’s Who @ TAC Randy Huber Murray Slayer Randy Cummings Rob Durbin
Owner-Club Manager
Murray Slayer
Membership Coordinator
Randy Cummings
Membership/Management Liaison
Rob Durbin
Athletic Director

5. Who’s Who @ TAC (cont’d)
Sharon Welty/Kandle Battrick/Paige Dinsmore
Nutritionists/Massage Therapists
Bea Espinola Crampton
Playroom Director
Shannon Brown/Jean Copeland
Aerobics/Aquatics Directors
Stephen Sackmann
Fitness Director

6. Flexible Membership $48 $75 $102 $54 $83 $112 $50 $76 $105 $80 $120
*All prices are monthly
Single
Couple
Family
Full Club Membership
$48
$75
$102
Health Club Membership
$54
$83
$112
Daytime Use
Senior Discounts
$50
$76
$105
Monthly Temporary
$80
$120
$160
*Membership joining fees vary at different levels of membership.

7. Competitor’s Rates $52 $72 $92 $62 $82 $102 $36.66 $53.33 $60
*All prices are monthly
Single
Couple
Family
Fit-for-Life
$52
$72
$92
Month-to-Month
$62
$82
$102
One Year Prepay
$36.66
$53.33
$60
Rapid Results
*Prices for Corvallis Fitness Center, an Intra-type Competitor

8. Café/Soccer Field Café Soccer Field Benton County Regulations
3-Compartment Sink
Expansion
Soccer Field
Space Constraints
Competition with other fields in and around Corvallis

9. Cooperation with Timberhill Realty
TAC has established a strong working friendship with Timberhill Realty.
TAC member/Timberhill Realty employee
TAC is the recommended workout facility in Corvallis.

10. Breaking It Up
Timberhill Athletic Club can benefit by advertising each component of their club independently. This will help them reach specific audiences instead of mass marketing to everyone.
Court Activities
Weights
Aerobics
Aquatics
Cardio
50+ Programs
Youth Programs
Mind & Body
*More emphasis on divisions that add more value than others.

11. Making Life Easy Pay your dues automatically. Electronic funds
Paying manually raises your dues $6 per month.

12. The Fitlife Club Network is a group of high quality clubs spread across Montana, Oregon, and Washington that have agreed to participate in reciprocal programs for their members.
Examples of Club Quality:
RiverPlace Athletic Club (Portland)
Courtsports Athletic Club (Springfield)
Seattle Athletic Club (Downtown Seattle)
The Women’s Club (Missoula, MT)

13. Cooperative Relationships
Through Fitlife, Timberhill Athletic Club has cooperative relationships with:
Coca Cola (Beverage service)
Unisource (Janitorial products)
Office Depot (Office supplies)
Fitness Pak Insurance (Property/Liability Insurance)
Petra Hygenics (Toiletries)

14. TAC Personal Shopper Timberhill Will Charge:
Timberhill Athletic Club realizes that there is never enough time in the day, so why waste it shopping? TAC will have someone else deal with the stresses of everyday life by implementing a personal shopping service that will do your grocery shopping while you lift weights, take a swim, or spend quality time with your kids.
Timberhill Will Charge:
10% surcharge on purchases up to $150
15% surcharge on a purchases over $150

15. Car Washing Service
To make life a little easier TAC will offer a car washing service for interested members. When you arrive you will have the option of having your car washed by TAC’s well trained staff. Basic car washes will start at $10, while inner windows, detailing and waxing would cost more.

16. Community Involvement
Timberhill AC has a long history of getting involved in the community. By allowing a local club (i.e. Little League, YMCA, schools) to use their car wash service one day a month, TAC will be giving back to the community once again.
25 Cars * $15 = $375
The car wash service is more about offering a convenience to the members of the club rather than making money. If a local club washes 25 cars a day with the basic wash they will make $375 towards their cause. Members will also appreciate giving back, since many of them come from the small community of Corvallis.

17. Website Design
Timberhill feels that their website will be more effective for their members if:
They change the shades of their logo for the next 3-5 years to refresh the look of the brand image
They change the homepage to correlate with the seasons (i.e. fall leaves, winter snow, summer pool etc.)
They create a message board to build brand community
They implement these changes while leaving the basic structure of the website the same

18. Maintaining Value of Membership
Referral Benefits
ID3D Hand Key Recognition System
6,000 Members (increasing by 50-55/month)
Murray Slayer
Membership Coordinator
Member Expert

19. Cooperation with GNC & TimberhillTennisClub
Timberhill sells more nutrition bars than supplements.
Supplements are made by independent company
Collaboration with tennis club is not available at this time.

20. Conclusion Personal shopper Car wash Community involvement
Website color tone change
Maintaining value of memberships