Presentation on theme: "Timberhill Athletic Club"— Presentation transcript:
1Timberhill Athletic Club Marketing Plan PresentationPresented by: Amy Carico, DJ Cook, Katie Locke, Gregg Smith
2Mission StatementTimberhill Athletic Club’s mission is to provide a community of health, fitness, and fun for all members of all ages
3Timberhill Recommendations Café (smoothies & wraps)Soccer fieldCooperation with Timberhill RealtyIndiviual marketing ventures catering to each class and/or eventAutomatic bill payCooperative relationships with GNC & Timberhill Tennis ClubPersonal shopperCar washCommunity involvmentWebsite color changeMaintain Value of Membership
4Who’s Who @ TAC Randy Huber Murray Slayer Randy Cummings Rob Durbin Owner-Club ManagerMurray SlayerMembership CoordinatorRandy CummingsMembership/Management LiaisonRob DurbinAthletic Director
5Who’s Who @ TAC (cont’d) Sharon Welty/Kandle Battrick/Paige DinsmoreNutritionists/Massage TherapistsBea Espinola CramptonPlayroom DirectorShannon Brown/Jean CopelandAerobics/Aquatics DirectorsStephen SackmannFitness Director
6Flexible Membership $48 $75 $102 $54 $83 $112 $50 $76 $105 $80 $120 *All prices are monthlySingleCoupleFamilyFull Club Membership$48$75$102Health Club Membership$54$83$112Daytime UseSenior Discounts$50$76$105Monthly Temporary$80$120$160*Membership joining fees vary at different levels of membership.
7Competitor’s Rates $52 $72 $92 $62 $82 $102 $36.66 $53.33 $60 *All prices are monthlySingleCoupleFamilyFit-for-Life$52$72$92Month-to-Month$62$82$102One Year Prepay$36.66$53.33$60Rapid Results*Prices for Corvallis Fitness Center, an Intra-type Competitor
8Café/Soccer Field Café Soccer Field Benton County Regulations 3-Compartment SinkExpansionSoccer FieldSpace ConstraintsCompetition with other fields in and around Corvallis
9Cooperation with Timberhill Realty TAC has established a strong working friendship with Timberhill Realty.TAC member/Timberhill Realty employeeTAC is the recommended workout facility in Corvallis.
10Breaking It UpTimberhill Athletic Club can benefit by advertising each component of their club independently. This will help them reach specific audiences instead of mass marketing to everyone.Court ActivitiesWeightsAerobicsAquaticsCardio50+ ProgramsYouth ProgramsMind & Body*More emphasis on divisions that add more value than others.
11Making Life Easy Pay your dues automatically. Electronic funds Paying manually raises your dues $6 per month.
12The Fitlife Club Network is a group of high quality clubs spread across Montana, Oregon, and Washington that have agreed to participate in reciprocal programs for their members.Examples of Club Quality:RiverPlace Athletic Club (Portland)Courtsports Athletic Club (Springfield)Seattle Athletic Club (Downtown Seattle)The Women’s Club (Missoula, MT)
13Cooperative Relationships Through Fitlife, Timberhill Athletic Club has cooperative relationships with:Coca Cola (Beverage service)Unisource (Janitorial products)Office Depot (Office supplies)Fitness Pak Insurance (Property/Liability Insurance)Petra Hygenics (Toiletries)
14TAC Personal Shopper Timberhill Will Charge: Timberhill Athletic Club realizes that there is never enough time in the day, so why waste it shopping? TAC will have someone else deal with the stresses of everyday life by implementing a personal shopping service that will do your grocery shopping while you lift weights, take a swim, or spend quality time with your kids.Timberhill Will Charge:10% surcharge on purchases up to $15015% surcharge on a purchases over $150
15Car Washing ServiceTo make life a little easier TAC will offer a car washing service for interested members. When you arrive you will have the option of having your car washed by TAC’s well trained staff. Basic car washes will start at $10, while inner windows, detailing and waxing would cost more.
16Community Involvement Timberhill AC has a long history of getting involved in the community. By allowing a local club (i.e. Little League, YMCA, schools) to use their car wash service one day a month, TAC will be giving back to the community once again.25 Cars * $15 = $375The car wash service is more about offering a convenience to the members of the club rather than making money. If a local club washes 25 cars a day with the basic wash they will make $375 towards their cause. Members will also appreciate giving back, since many of them come from the small community of Corvallis.
17Website DesignTimberhill feels that their website will be more effective for their members if:They change the shades of their logo for the next 3-5 years to refresh the look of the brand imageThey change the homepage to correlate with the seasons (i.e. fall leaves, winter snow, summer pool etc.)They create a message board to build brand communityThey implement these changes while leaving the basic structure of the website the same
18Maintaining Value of Membership Referral BenefitsID3D Hand Key Recognition System6,000 Members (increasing by 50-55/month)Murray SlayerMembership CoordinatorMember Expert
19Cooperation with GNC & TimberhillTennisClub Timberhill sells more nutrition bars than supplements.Supplements are made by independent companyCollaboration with tennis club is not available at this time.
20Conclusion Personal shopper Car wash Community involvement Website color tone changeMaintaining value of memberships