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Core Contact Database Revenue Generator Cores Database Revenue Generator (DRG) enables the data owner to: –Take advantage of a well-established marketing.

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Presentation on theme: "Core Contact Database Revenue Generator Cores Database Revenue Generator (DRG) enables the data owner to: –Take advantage of a well-established marketing."— Presentation transcript:

1 Core Contact Database Revenue Generator Cores Database Revenue Generator (DRG) enables the data owner to: –Take advantage of a well-established marketing programme –Maximise database value –Improve customer loyalty

2 Core Contact Database Revenue Generator A well established marketing programme –Cores DRG has been proven with extensive testing across the 250,000 strong Candis subscription database –The DRG eliminates many of the usual unknowns from a new marketing programme, from effective script writing to understanding response rates and retention rates

3 Candis profile The highest circulation womens subscription magazine in the U.K., purchased by over 250,000 subscribers every month Content based on Health, Happiness, Family Life Typical profile BC1C2 women… –aged –Household income £30k –Children aged 8-15 living at home

4 Candis profile All subscribers are Candis Club members The Club has donated over £53 million to health charities since 1962 Members receive a range of membership benefits (from low-cost insurance to discounts on holidays & flowers by post) Candis Platinum and Candis SOS are sold as added-value upgrades to existing membership

5 Core Contact Database Revenue Generator How it works –Select a product or service to suit your customer base/marketing objectives Platinum Membership ID Theft/ Emergency Assistance (SOS) Health Support Service (HSS)

6 Core Contact Database Revenue Generator How it works Platinum Brand name discounts Shopping Leisure Holidays Local discounts across UK HSS Medical treatment sourcing 24/7 GP helpline Critical illness support Health recording service SOS ID theft team Emergency support home & abroad e.g. Lost keys Stolen handbag Medical emergency

7 Core Contact Database Revenue Generator How it works –We set the pricing together to deliver your key objectives of benefit vs. revenue Platinum Membership £ p/a ID Theft/ Emergency Assistance (SOS) £34.95-£49.95 p/a Health Support Service (HSS) £8-12 p/m

8 Core Contact Database Revenue Generator Maximise your database value –Sales made via outbound telemarketing –Ideal database size is 50,000+ –Existing payment information (direct debit or account) is important to delivering campaign success

9 Core Contact Database Revenue Generator Improve customer loyalty –Long-term data analyses have shown that the DRG both generates income AND improves existing customer loyalty, even for those who do not go on to buy the product –Provides an opportunity, particularly through Platinum discounts, to give something back to your customers/supporters

10 Core Contact Database Revenue Generator Example financials – data owner income after costs Initial programme with renewals – income in first 5 years (based on database of 80% of currently achieved response rates) Platinum Membership £70k-95k ID Theft/ Emergency Assistance (SOS) £50k-75k Health Support Service (HSS) £35k-60k

11 Core Contact Database Revenue Generator Example financials – data owner income after costs Initial programme with renewals & 10% new data each year - income in first 5 years (based on database of 80% of currently achieved response rates) Platinum Membership £75k-120k ID Theft/ Emergency Assistance (SOS) £55k-90k Health Support Service (HSS) £35k-75k


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