1. TDF MEDIA SERVICES Because we care about your content
Julien SELIGMANN – CEO – TDF Media SERVICES
TV Puls, Stockholm, January 2013

2. EVERYTHING IS IN THE TV
Media Services

3. TDF GROUP
TDF GROUP
TDF is positioned at the centre of the new digital, mobile and multimedia technologies
A European Group
TDF operates a multi-format terrestrial platform for managing and distributing audio, video and data to all types of receivers
Designing and operating telecoms networks
sites in Europe
1.4 Bn € revenue
TDF is present in France, Germany, Finland, Hungary, Poland, Sweden, Norway, Denmark, Estonia, Spain and Monaco.
Media Services

4. MEDIA SERVICES A TDF GROUP BUSINESS UNIT MEDIA SERVICES COMPANIES
Focus on innovation / digital media
Large European footprint
Full range of technological services
500 employees
1 500 customers
MEDIA SERVICES COMPANIES
BeBanjo SmartJog
Cognacq-Jay Image PSN
Qbrick Mediamobile
MISSION & STRATEGY
To become Europe’s favourite media solution company
Create innovative and multi-device end-to-end solutions for the management, processing, delivery and monetization of video
Lead innovation in DTT / OTT hybrid services
USP
End-to-end solution for OTT and HbbTV platform
Single contact point for customers with well packaged products combined with professional services
Media Services

5. HBBTV
Broadcast and broadband delivery of entertainment content through connected TV sets and set-top boxes
Version 1.5 of the HbbTV specification updated version August 2012
HTTP adaptive streaming based on MPEG-DASH, improves the perceived quality of video presentation on busy or slow Internet connections
Protect DASH delivered content with potentially multiple DRM technologies
HbbTV 1.0 specification approved by ETSI in June 2010 (ETSI TS v1.1.1) based on existing web and broadcast components
Media Services

6. HbbTV adoption and equipment (1) Other adoption figures
HBBTV PENETRATION IN EUROPE
HbbTV adoption and equipment (1)
Other adoption figures
90% of TV set manufacturers now embark the HbbTV standard
By 2016, HbbTV-compliant TV sets will makeup ~40% of total European TV sets(2) (~120 Million)
Usage on French DTT (4Q 2012): 300k HH with a HbbTV TV set and using DTT as primary access mode in France, 21% penetration of Salto
On satellite : HD+ developed by SES Astra since Sept-10
Notes:
1) TV set only. Estimates based on Idate Connectable TV set installed base. Assumptions on HbbTV penetration: 20% in 2012 and 60% in 2016 of connectable TV sets
2) Estimates based on Idate and Screen Digest figures
Media Services

7. HBBTV : INTERACTIVE SERVICES
Catch up - VOD
Propose non linear content associated to the linear channel (catch up TV) or for premium content as pay service (VOD) B
Restart
Ability to start a program from the beginning when switching on a new channel C
HbbTV : Interactivity on channel
Interactivity associated to broadcasted content :
Vote, quizz, content portal D
Event - Content channel
Create a channel for a specific content (Dora TV, Avatar TV, …), for a specific event (Secret Story 24, Star Academy), a barker channel (FreeVOD, Bytel VOD)
Media Services

8. Examples of HbbTV portal
HBBTV : INTERACTIVE SERVICES
HbbTV portal
On Demand
Salto        
Examples of HbbTV portal
Bolloré / C+     
Catch-up, video clips
Video bonus 
Examples of FTV innovative services
Contextual services (Restart /Salto, voting)
Temporary services linked to sport (Olympic Games, Roland Garros French Open)  
Media Services

9. Complete end-to-end solution for restart service on DTT
SALTO : RESTART BY FRANCE TELEVISION
A world premiere !
Complete end-to-end solution for restart service on DTT
Award winning service : Best innovation and Technology at the AFDESI International ITV Award
Media Services

10. SALTO : WHAT ? A new service is now available on DTTV.
If you miss the beginning of a program, you can simply restart it, pressing the blue button of your remote control.
Available since July 2012 in France
The service named SALTO has been launched on the five channels of France Televisions and is available on every HbbTV compatible TV set, everyday from 8.00 pm to pm.
Hybrid Broadcast Broadband TV is a standard enabling a linear broadcast program to have enriched features thanks to the broadband connectivity.
Media Services

11. SALTO : TECHNICAL OPERATIONS
Live Channel playout
DTT
RECEPTION
TRANSCODING
MEDIA CUT
STORAGE
CONTENT DELIVERY
NETWORK
RESTART ENGINE
INTERNET
CLOUD 1 2 3 4 5 8 6 7 9
RESTART PLAYLIST
HBBTV APPS
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12. Salto viewership among the week (daily usage %)
SALTO : USAGE
Salto viewership among the week (daily usage %)
Linear channel programming Screened on SALTO
Media Services

13. SALTO : BENEFITS & QUALITY
Great user experience
Directly available on DTTV
No need for a box
Stay on the channel and the program restarts.
Content is king
Program attractiveness drives the audience of the SALTO service
… and SALTO drives new audiences to the programs!
Large reachable market
Service available for free for every user equipped with a compliant TV set and DTT reception (HbbTV 1.1 and HbbTV 1.5)
Platform supervision:
24/7 end to end monitoring including CDN
Interoperability:
Service integration and commissioning on every compliant TV-set
Advanced Analytics:
Traffic, screened videos, number of users, top rating programs…
Media Services

14. SALTO : KEY LEARNINGS LEARNED LESSONS Simplicity of use is paramount!
21% of addressable TV sets have used the service at least once
30 minutes: average screening duration per program
Interoperability remains a technical challenge : as no guidelines are provided by the standard, there are various/slightly different implementations of HbbTV among manufacturers and models. This needs to be checked (sometimes adapted) before launching a new service
Media Services

15. Prepare and Deliver video and metadata
HBBTV : PLATFORM ARCHITECTURE
On Demand
Transcoding
& Storage
Live
Transcoding
Reco & Search
CRM & Billing
Ad Servers IP
Layout
Metadata
& ESG Data
Back Office
Analytics
Applications
Players Portals
Content protection
(DRM)
CDN
HbbTV Broadcast
Headend
HbbTV Sync
Prepare and Deliver video and metadata
Manage Services
Publish Services
We provide a complete solution for reaching your audience on all screens
Media Services

16. CONCLUSION
TDF Group is a pan-European company with a strong presence in the Nordics region with its subsidiary Qbrick
We want to partner with industry players to develop and promote HbbTV and OTT services
We’ll continue leading innovation regarding brand new service as SALTO on HbbTV
Media Services

17. TDF MEDIA SERVICES
Media Services