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Regulation and Policy Challenges -Mobile and Digital (Broadcasting) Convergence Prof. Gerhard Eitz, Circom Xiaofeng Ma, CeTIM.

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Presentation on theme: "Regulation and Policy Challenges -Mobile and Digital (Broadcasting) Convergence Prof. Gerhard Eitz, Circom Xiaofeng Ma, CeTIM."— Presentation transcript:

1 Regulation and Policy Challenges -Mobile and Digital (Broadcasting) Convergence Prof. Gerhard Eitz, Circom Xiaofeng Ma, CeTIM

2 Presentation Outline Why Regulation and Policy Challenges? Current Situation Critical R&D Challenges

3 Converging media landscape is fundamentally disruptive New market: from supply to demand New content: Long tail allows viable niche, as well as mass products New business models: low production cost New producers: anyone, from anywhere, any time New delivery: over different channels and through different technologies New services (VOD, IPTV) and sectors (gaming) emerging New pace: High speed of technological and market changes Challenges: Impossible for governments to monitor

4 Presentation Outline Why Regulation and Policy Challenges? Current Situation Critical R&D Challenges

5 Parties concerned –EU Commission for information society and media –Federal Network Agencies for the allocation of frequencies – Media regulation authorities supervising competition law aspects

6 European Commission strategy for Mobile TV -1 Three pillar strategy (presented in July 2007 by the European Commission and endorsed by EU Member States) –Joint approach to the licensing for Mobile TV to accelerate the roll out of services to encourage innovative business models –Making available spectrum for these services possibly in the UHF frequency band –Promoting the use of DVB-H as the open mobile standard for Europe to avoid market fragmentation and allow affordable services and devices

7 European Commission strategy for Mobile TV -2 Next steps –Preparation of guidelines for authorisation procedures –Addition of DVB-H to the official list of standards whose use all 27 EU Member States have to support and encourage Reference: IP/07/1815 Date: 29/11/2007

8 Germany: Allocation of frequencies for DVB-H mobile broadcast services The German Federal Network Agency has issued a decision: The frequencies required for technical broadcasting operations based on DVB-H standard will be given to T-Systems Media&Broadcast GmbH Plans to establish the transmitter network for nationwide mobile broadcast services based on DVB-H –First commercial broadcast at the CeBIT 2008 in Hannover –The capitals of the other areas will follow by the end of 2008 –By 2015 the network should cover 90 per cent of the German population –This presupposes that DVB-H services will reach the usual market penetration rate by 2013 Source: Federal Network Agency, Bonn, 15 October 2007

9 Germany: DVB-H Cooperation by three mobile phone network operators - 1 In accordance with German media regulation authorities T-Mobile, Vodafone and O2 –set up a joint venture –to create and operate a mobile television broadcasting platform based on the DVB-H standard Planned nationwide DVB-H platform –to provide the technical services to produce and transmit DVB-H signals –to purchase programme content for mobile TV

10 Offered commitments to eliminate the existing competition concerns (extract) 1.Customers are free to choose programmes and programme packages 2.The ESG (Electronic Service Guide) will be operated jointly for basic data 3.DVB-H reception is also possible on other devices No compulsory combination with mobile phone contracts 4.DVB-H enabled devices must also be able to contain receivers for other mobile TV standards (e.g. DMB) 5.No compulsory combination of DVB-H and TV/video offered via mobile networks (e.g. 3G) Source: Bundeskartellamt, 14. September, 2007 Germany: DVB-H Cooperation by three mobile phone network operators - 2

11 China is evaluating the candidates of the national standard CMMB? T-MMB DMB-T/H CDMB IMMB

12 Presentation Outline Why Regulation and Policy Challenges? Current Situation Critical R&D Challenges

13 Standard does not work alone!

14 Crtical R&D Challenge 1: Harmonization by self regulation or by law What is the criticalness of role of the regulation (self-regulation and harmonization by law) for a high tech innovation (mobile digital broadcasting)? In different political and cultural systems (EU and China), is there different effective solutions

15 Crtical R&D Challenge 2: Regulation to support local industry Can using European standard (by Europe) and Chinese standard (by China) sufficiently to protect its own local industry? What is the impact of the standard to the protection of local industry?

16 Crtical R&D Challenge 3: Policy on cultural heritage How can societies keep our cultural heritage? What role should policy play to keep our cultural heritage? E.g. to keep content industry?

17 Crtical R&D Challenge 4: Taxes How should the government react if taxes on content/services will disappear?

18 Crtical R&D Challenge 5: Government policy on licensing There are many different licensing policies in different countries. What is the impact on this for business development? Which policies are most fruitful? What should be the role of the government in preventing a situation that more companies invest in networks that have over capacity? This is a waste of time and money

19 ! Thank you!


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