Presentation on theme: "Regulation and Policy Challenges"— Presentation transcript:
1Regulation and Policy Challenges -Mobile and Digital (Broadcasting) ConvergenceProf. Gerhard Eitz, CircomXiaofeng Ma, CeTIM
2Presentation Outline Why Regulation and Policy Challenges? Current SituationCritical R&D Challenges
3Converging media landscape is fundamentally disruptive New market: from supply to demandNew content: ‘Long tail’ allows viable niche, as well as mass productsNew business models: low production costNew producers: anyone, from anywhere, any timeNew delivery: over different channels and through different technologiesNew services (VOD, IPTV) and sectors (gaming) emergingNew pace: High speed of technological and market changesChallenges:Impossible for governments to monitor
4Presentation Outline Why Regulation and Policy Challenges? Current SituationCritical R&D Challenges
5Parties concerned Parties concerned EU Commission for information society and mediaFederal Network Agenciesfor the allocation of frequenciesMedia regulation authoritiessupervising competition law aspects
6European Commission strategy for Mobile TV -1 „Three pillar strategy“ (presented in July 2007 by the European Commission and endorsed by EU Member States)Joint approach to the licensing for Mobile TVto accelerate the roll out of servicesto encourage innovative business modelsMaking available spectrum for these servicespossibly in the UHF frequency bandPromoting the use of DVB-H as the open mobile standard for Europeto avoid market fragmentation and allow affordable services and devices
7European Commission strategy for Mobile TV -2 Next stepsPreparation of guidelines for authorisation proceduresAddition of DVB-H to the official list of standardswhose use all 27 EU Member States have to support and encourageReference: IP/07/1815 Date: 29/11/2007
8Germany: Allocation of frequencies for DVB-H mobile broadcast services The German Federal Network Agency has issued a decision: „The frequencies required for technical broadcasting operations based on DVB-H standard will be given to T-Systems Media&Broadcast GmbH“Plans to establish the transmitter network for nationwide mobile broadcast services based on DVB-HFirst commercial broadcast at the CeBIT 2008 in HannoverThe capitals of the other areas will follow by the end of 2008By 2015 the network should cover 90 per cent of the German populationThis presupposes that DVB-H services will reach the usual market penetration rate by 2013Source: Federal Network Agency, Bonn, 15 October 2007
9Germany: DVB-H Cooperation by three mobile phone network operators - 1 In accordance with German media regulation authoritiesT-Mobile, Vodafone and O2set up a joint ventureto create and operate a mobile television broadcasting platform based on the DVB-H standardPlanned nationwide DVB-H platformto provide the technical services to produce and transmit DVB-H signalsto purchase programme content for mobile TV
10Germany: DVB-H Cooperation by three mobile phone network operators - 2 Offered commitments to eliminate the existing competition concerns (extract)Customers are free to choose programmes and programme packagesThe ESG (Electronic Service Guide) will be operated jointly for basic dataDVB-H reception is also possible on other devicesNo compulsory combination with mobile phone contractsDVB-H enabled devices must also be able to contain receivers for other mobile TV standards (e.g. DMB)No compulsory combination of DVB-H and TV/video offered via mobile networks (e.g. 3G)Source: Bundeskartellamt, 14. September, 2007
11China is evaluating the candidates of the national standard CMMB?T-MMBDMB-T/HCDMBIMMB
12Presentation Outline Why Regulation and Policy Challenges? Current SituationCritical R&D Challenges
14Crtical R&D Challenge 1: Harmonization by self regulation or by lawWhat is the criticalness of role of the regulation (self-regulation and harmonization by law) for a high tech innovation (mobile digital broadcasting)?In different political and cultural systems (EU and China), is there different effective solutions
15Crtical R&D Challenge 2: Regulation to support local industryCan using European standard (by Europe) and Chinese standard (by China) sufficiently to protect its own local industry?What is the impact of the standard to the protection of local industry?
16Crtical R&D Challenge 3: Policy on cultural heritageHow can societies keep our cultural heritage?What role should policy play to keep our cultural heritage? E.g. to keep content industry?
17Crtical R&D Challenge 4: TaxesHow should the government react if taxes on content/services will disappear?
18Crtical R&D Challenge 5: Government policy on licensingThere are many different licensing policies in different countries. What is the impact on this for business development? Which policies are most fruitful?What should be the role of the government in preventing a situation that more companies invest in networks that have over capacity? This is a waste of time and money